HubSpot's tools can be an especially good choice for small business owners with little or no experience in internet marketing. To start with, HubSpot's tools are ready-to-use, and allow users to design their own workflows. This makes it easy to completely customize your content and segment, nurture and evaluate your sales leads in a personalized way. There's also a free SFA product for those wanting it.
Check for main features. While SEO tools vary a lot in terms of focus and main purpose, you should get an app that has the most important tools to get a solid SEO campaign going. These are: 1) keyword targeting, to help you discover and build on the right keywords; 2) competition analysis, to see how your SEO efforts fare versus your competitor’s and; 3) website analysis, to ensure your website is always optimized and does not fall behind the competition.

SocialMotus - is an affordable, all-in-one social media marketing and management tool developed to help businesses of all sizes to connect and engage with existing and potential customers through social media. SocialMotus is a social media management and monitoring tool that lets you manage, publish, monitor, engage and measure your social marketing performance for Twitter, Facebook and LinkedIn from one platform.
Simplified Communications. Coordinating is one of the most challenging aspects of marketing. This is even more difficult when you are working with individuals who are not employees of your company. With Ambassador, you can use tools that permits affiliates and brand ambassadors to access your promotional resources through a portal and allow partner agencies to directly enter leads into your CRM. This way, you won’t have to worry about forgetting to provide links or send payments.
The emphasis on tools, meaning plural, is important because there's no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. This will certainly put your website at the top of Google's search results but always with an indicator that yours is a paid position. To win the more valuable and customer-trusted organic search spots (meaning those spots that start below all of those marked with an "Ad" icon), you must have a balanced and comprehensive SEO strategy in place.
eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. Learn more about DemandCenter 

gShift's industry leading Web Presence Analytics Software Platform helps brands and agencies efficiently understand and improve on the impact and engagement of content across its web presence. gShift is passionate about simplifying the lives of digital marketers and have built the Content Performance Cloud, a collaboration of modules and integrated technologies in one single sign-on platform. gShift delivers this data along with insights on influencer marketing, audience development and smart URL tracking for on-site and off-site content, enabling marketers to gain a deeper understanding of true content engagement and performance.
Blake Aylott’s, an SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword I can simply type it in a see. It is extremely accurate and live. The tool is a life saver for when a client wants to know their current ranking for something and I can tell them with 100% accuracy. Fatrank is free and should be apart of every SEO’s arsenal of tools.”
I’ve been lucky enough to get an early access to SE Ranking and found it really user-friendly. I am very busy and I need to save time and SE Ranking is perfect for that: Setting up a site takes minutes and everything is very easy and fast to find. I just love those rankings reports SE Ranking sends every week or month. No need to login to check the rankings: You get your rankings in your email inbox and can continue working.   Ann Smarty from www.seosmarty.com

Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past and SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs their organic standings, review their core keywords and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”
Wouldn’t it be helpful if you could know which keywords your competitors are targeting, which phrases Google considers related, and which terms offer the greatest potential specifically for your site? Oh yeah, and could we please sort those by search volume, ad value, and ranking difficulty? In seconds your Keyword Research is done, automatically, for every campaign you launch.
I’d stick with Amazon if I were you. All of my Amazon sites only have Amazon affiliate links. If you use Google Adsense display ads on your site, you’re literally taking people away from your site for the sake of just a few cents with these type of ads. If you direct them just to Amazon, then you have a greater chance of earning more money from that click.
An SEO Keyword Tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

Top-Quality Features, Seamless Integrations. Every business uses techniques and strategies that are unique to them. To help you remain true to your brand and work protocol, Ambassador’s intelligent platform is equipped with top-quality features designed to keep up with you. You may even choose from their seamless integrations to further tailor their system to your needs. To make your experience even better, this software solution offers online/offline options, mobile capabilities, and supports multiple languages and currencies.


Hitpath allows clients to efficiently attribute the numerous factors of their digital marketing endeavors. It is leveraged to evaluate measurable, smart customer engagements. One of the most user-friendly tracking software in the market, Hitpath is fast and productive, enabling affiliate tracking in real-time. It also offers free training for this software along with 24/7 support. Other features include: Affiliate management, Real-time campaign tracking, Accounting module, Cross pub campaign accelerator, and a pleasant interface  
On the voice and natural language side, it's all about FAQs (frequently asked questions). Virtual assistants and smart home devices have made voice recognition and natural language processing (NLP) not only desirable but an expected search vector. To predict how to surface a business's results in a voice search, SEO professionals now need to concentrate on ranking for the common NL queries around target keywords. Google's Quick Answers exist to give its traditional text-based search results an easy NL component to pull from when Google Assistant is answering questions.
Pay-per-click (PPC) advertising – like Google Adwords and Facebook – are getting more expensive all the time. While we invest heavily in Google Adwords ourselves here at LeadDyno, I can tell you that our click costs are constantly creeping up. Which means that next month, I know we’ll have to pay a little bit more to get the same results. Our affiliate program, on the other hand, is always profitable… because we pay our affiliates a commission based on the sales they bring us. Until they sell something, we don’t have to pay them anything. Affiliate marketing is also more scalable than pay-per-click (PPC) marketing. While there are a fixed number of relevant keywords that we (and you) can bid on and make money, there’s basically an unlimited amount of product that you can sell with affiliate partners.

Why It Is Important: “We used to have a long process of content research, creation, design, revisions, etc. It has now been streamlined to allow anyone on our team to”design” a lead magnet for our clients. This tool has well-designed templates to choose from, you can customize colors, layout, etc… and it makes it way easier for our copywriters to put together the entire lead magnet. This speeds up the launch process and saves us money.

We concentrated on the keyword-based aspect of all the SEO tools that included the capabilities, because that's where most business users will primarily focus. Monitoring particular keywords and your existing URL positions in search rankings is important but, once you've set that up, it's largely an automated process. Automated position-monitoring features are a given in most SEO platforms and most will alert you to issues, but they don't actively improve your search position. Though in tools such as AWR Cloud, Moz Pro, and Searchmetrics, position monitoring can become a proactive process that feeds back into your SEO strategy. It can spur further keyword research and targeted site and competitor domain crawling.

Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month.
Clickx unleashes your business's full potential. Pinpoint which marketing efforts are working, understand your competitors deeply, and demystify what makes your audience convert. Improve traffic and lead flow – all from a single platform. Eliminate all the headaches and guesswork. Our software saves time and hassle by streamlining your marketing intelligence. Focus on what you do best: running your business.
Ideal Setups for Each Business. The platform provides training sessions and support if a company is just getting started and needs more automation for manual tasks. One way to accomplish this is through Refersion’s Getting Started webinar, which is held twice a week. Advanced features, on the other hand, are available to businesses that require more customization in their affiliate program.
With Focus, the latest feature of OnPage.org, users can analyze metrics and settings of single URLs in real time. Like a digital assistant, Focus lists all optimization potentials in the following sections: SEO, Mobile, Social, App and Markup Stats. From this well-structured listing of error sources, a comprehensive ToDo list can be easily deduced as it is arranged according to relevancy. Like that, optimization workflows can be improved.
Your time is valuable! Don’t spend it querying 5 different tools and copying results into Excel. CanIRank's SERP Analysis tool collects hundreds of data points for every keyword, including leading paid SEO tools such as Moz and SEMRush. CanIRank's Rank Tracking tool will even dig up your most valuable keyword rankings without you having to manually add them. Best of all, we monitor the results on an ongoing basis and notify you of any changes you need to pay attention to, like rank changes, competitors on the move, or new link opportunities.
Refersion is an integrated performance marketing platform created for entrepreneurs looking to utilize promotion networks. Every aspect of the program creating and launching process is covered by this web-based software, so you do not have to sacrifice too much time or disrupt your operations. In fact, setting up an account and connecting Refersion to your online shop usually takes only a few minutes. After the setup, you can focus on expanding your business by working with brand ambassadors, bloggers, promoters, and social influencers; all while monitoring how many clicks and conversions occur in real-time. Refersion, being a flexible software, can be customized according to company size, helping entrepreneurs from anywhere on the globe thrive in a fast-paced world that prioritizes performance and data. On a monthly basis, Starter subscriptions cost $19, the Professional package costs $89, and the Enterprise plan is priced by quote.
Affiliate marketing or partner marketing is one of the most cost effective online marketing channels. It's especially popular with SMB, SaaS and eCommerce. Unlike PPC, with affiliate marketing, you only pay for real sales in the form of affiliate commission. That way, you don't have to pay for advertisement which doesn't work. Affiliate marketing improves your Page Rank and SEO by having affiliates link back to your website.

A relative newcomer to the affiliate space, MaxBounty was founded in 2004 in Ottawa, Canada. MaxBounty claims to be the only affiliate network built specifically for affiliates. MaxBounty is exclusively a CPA (Cost Per Action/Acquisition) company that doesn’t deal with ad banners or the like, just customer links that the publisher (blogger) chooses where to place on their website.


With Focus, the latest feature of OnPage.org, users can analyze metrics and settings of single URLs in real time. Like a digital assistant, Focus lists all optimization potentials in the following sections: SEO, Mobile, Social, App and Markup Stats. From this well-structured listing of error sources, a comprehensive ToDo list can be easily deduced as it is arranged according to relevancy. Like that, optimization workflows can be improved.
Merge Marketing With Accounting. Apart from giving you real-time reports on your marketing campaign’s effectivity and profitability, AffiliateWP also helps with accounting responsibilities. It provides detailed payout logs and even lets you export all your data to CSV file for forecasting, bookkeeping, and accounting purposes. Meaning, you can save time and energy on back-office duties because you won’t have to manually input your data in a different software.  
The Screaming Frog SEO Spider is a small desktop program you can install locally on your PC, Mac or Linux machine which spiders websites' links, images, CSS, script and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel.
ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Learn more about ActiveDEMAND
In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.
The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there's a handful of enterprise SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports andanalytics.
Why It Is Important: “We’ve been able to flesh out the processes for each of our deliverables in great detail for the management of our internal team and outsourcers. We rarely send emails as we manage most of our project specific communication within the platform. Our clients have increased confidence and a better understanding of everything we do for them.”

WordStream Inc. provides online marketing tools and PPC services that help marketers get better results from their PPC efforts. WordStream's easy-to-use software facilitates more effective paid and organic search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Score in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. The company's services deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search. Whether you're new to search marketing or are experienced at PPC management, WordStream's tools for keyword research, PPC bid management, AdWords management, and Quality Score optimization can help grow your business and drive better results.
Your time is valuable! Don’t spend it querying 5 different tools and copying results into Excel. CanIRank's SERP Analysis tool collects hundreds of data points for every keyword, including leading paid SEO tools such as Moz and SEMRush. CanIRank's Rank Tracking tool will even dig up your most valuable keyword rankings without you having to manually add them. Best of all, we monitor the results on an ongoing basis and notify you of any changes you need to pay attention to, like rank changes, competitors on the move, or new link opportunities.
Although it has a dynamic and well-designed website, PeerFly has a limited range of offers at any given time (around 8,000). On the upside, it does offer good commission/payout rates, lots of FAQs and educational information, and regular contests and reward programs that can substantially increase your bottom line. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates.
ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations.
The Dashboard: No matter what pricing you decide to go ahead with, the dashboard is available for the user to take a quick look at critical metrics. It covers everything, all the tools that are required to create affiliate programs and to execute and monitor them. The dashboard plays out to be an excellent platform for the user to study and understand their campaigns. Basis the numbers reflected here, they can quickly modify their plans and move forward from there.

Sendlane helps B2C and B2B businesses track, personalize, and automate their email marketing using our data-driven, behavior-based email automation platform. Data driven tools for email automation include visual workflow builders To customer journeys and more! We're on demand platform with easy on-boarding and no contracts. Get a no-obligation 1 on 1 demo with one of our email automation experts today! Learn more about Sendlane


Reporting. It generates summaries on your SEO strategies. It may include search ranking status per keyword set, CPC and comparison stats versus competitor’s sites. Reports are usually generated in graphics to help you grasp the insights fast. For agencies, visual reports are an intuitive way to show clients their campaign achievement. Some reports even allow historical ranking data for long-term SEO project assessment.
Comprehensive Suite of Tools. Like other software solutions on this list, AvantLink offers a comprehensive suite of cutting-edge tools to help you perform targeted marketing campaigns. What sets it apart is that you can fully customize your system with state-of-the-art APIs, plugins, widgets, and third-party applications from their app market. This means integrating it into your existing system is easier than ever.
AWR Cloud, our third Editors' Choice, is rated slightly lower than Moz Pro and SpyFu as an all-in-one SEO platform. However, AWR Cloud leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, the KWFinder.com tool excels. DeepCrawl's laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. SEMrush and Searchmetrics do a bit of everything.
SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online.
George Perry, an SEM Specialist at Bandwidth raves about SEO keyword tool KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how those compare (volume, CPC, difficulty, etc) to the term I originally looked at. I’ve been able to help them target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”
We are not going to comment on the necessity of these emails, but it is obvious to us that Google wants webmasters to remove links at all costs. At a recent show we’ve attended some Google folks told us some numbers about the amount of reconsideration requests which are being in the 10000s per month! We’ve also spoke with a bunch of our SEO friends in the industry and it is also obvious that most larger websites got hit with a manual action whether they actively engaged in link building or not.

What I Used Before This: “Trello and DoInbound. We liked Trello for its ability to give a high level of overview of what we are working on, have completed, and plan to tackle next in a way that is insightful but not overwhelming to clients. And DoInbound was great at developing our internal processes and managing the delivery of services. But we had to manage two disparate systems. Teamwork, with recent changes adding a board view similar to Trello, allowed us to bring everything into one easy to manage platform.”

Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
atEvent offers the deepest, most flexible integrations with the most widely used Marketing Automation (MA) and CRM systems¿so your team can capture the insights you need at events, conferences, and tradeshows and transfer them into your systems accurately and automatically. Easily customize atEvent fields¿and even add hidden fields¿to sync seamlessly with your MA/CRM system. Information captured in atEvent will be transferred automatically in near real time, triggering your campaign workflows.
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