Online marketing software is a targeted at improving online brand awareness and online lead generation. Online marketing software include contextual advertising where selected ads of potential interest to end users are displayed in the context of their online experience. Online marketing business software is typically offered as an on-demand web-based app (SaaS). This option is more and more popular with small businesses (SMB).
The substantial analysis software OnPage.org ZOOM! scours websites for error sources and optimization potentials. The crawling results are immediately being worked up for customers in an appealing and neatly arranged manner. Numerous video tutorials and useful tips help users with removing errors from the source code and assist with the use of the tool. That’s why OnPage.org ZOOM! is both suited for beginners and professionals in the field of Search Engine Optimization.

This is a great list of tools, but the one I would be very interested-in would be a tool that can grab backlinks + citations from the page for all of the backlink… in any format… i.e. source/anchortext/citation1/citation2/citation3/ and so on…. If you know of such a tool please do share… as doing audits for clients have become very difficult if they have had previous link building campain on their site… Any suggestion for me that can help me enhance my proceess would be greatly appriciated .. excel takes too much effort… Please help!~
24/7 Customer Support. You will never know when you’ll experience glitches in whatever technology you use for your business operations. While it is easy to resolve for large enterprises with in-house IT experts, it may be more challenging for small businesses. This is why AffTrack offers all-around, 24/7 support, so that all users may get the assistance they need with minimal downtime.

Marketing optimization and automation software for inbound marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software. You will love the fact that you can have Marketing Optimizer do for you anything that you can do manually. Whether it's moving leads through the pipeline, or sending out a brochure, Marketing Optimizer will handle it.
Reporting capabilities. At the basic level, the SEO software solution should be able to provide summaries for the most important metrics, such as keyword rankings, competitive comparisons, link analysis, and audit pages. The app should also enable you to visualize historical performance, the clearer to assess your SEO strategy’s success or failure.

Why It Is Important: “We use Jira to support agile project management for all of our internal and client marketing projects. I love it because it helps us break down projects into the smallest elements and assign them to a team member with a deadline. We setup a plan each week, everyone knows what they are accountable for, and we review results at the end of the week. It makes it very clear where improvement is needed. Project management is critical for marketing agencies. We have multiple teams working on multiple projects and with the Jira/agile solution we always know the status of every task and every project, and there is clear ownership of every detail.”
ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Learn more about ActiveDEMAND

That being said, LinkConnector’s platform looks and feels outdated and is rather clumsily designed. Their dashboard also makes it difficult to find “hot” products or compare conversion rates, leaving affiliates somewhat in the dark about which products to choose. Ironically, despite their low-quality website, they offer some of the best customer service in the affiliate space.

Blake Aylott’s, an SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword I can simply type it in a see. It is extremely accurate and live. The tool is a life saver for when a client wants to know their current ranking for something and I can tell them with 100% accuracy. Fatrank is free and should be apart of every SEO’s arsenal of tools.”
Third-Party Reporting Functionality. Other than offering details regarding a vendor’s sales and commissions, this software also offers third-party reporting tool integrations that allow you to check your performance on the market. This way, you can get a better grasp of your customers’ purchasing behaviors and adjust your campaign based on your observations.

Security and Privacy Policies. As part of their legal requirements, ClickMeter enforces a strict anti-spam policy and a transparent privacy policy. The former names what is considered spam, which measures to take in case a user accesses a fraudulent spam link, and how perpetrators are dealt with. On the other hand, the latter enumerates the types of data collected by ClickMeter, how these are processed, and the platform’s website cookie policy.
The caveat in all of this is that, in one way or another, most of the data and the rules governing what ranks and what doesn't (often on a week-to-week basis) comes from Google. If you know where to find and how to use the free and freemium tools Google provides under the surface—AdWords, Google Analytics, and Google Search Console being the big three—you can do all of this manually. Much of the data that the ongoing position monitoring, keyword research, and crawler tools provide is extracted in one form or another from Google itself. Doing it yourself is a disjointed, meticulous process, but you can piece together all the SEO data you need to come up with an optimization strategy should you be so inclined.
After being founded by twin brothers Lucas and Lee Brown in 2009, this white-labeled affiliate tracking software has become an industry leader thanks to being innovative and featuring a system that is reliable, scalable, and flexible. Some of the standout features include a two-way API, unlimited amount of affiliates, fraud protection, dedicated solutions option, a mail room, and the ability to convert currencies.
The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there's a handful of enterprise SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports andanalytics.
On Page Optimization coaching with SEO health checks for each page, niche link building tips, tricks and ideas, plus, website promotion tasks that included utilizing social media outlets such as Facebook, Twitter and more. Weekly blog post ideas that target longtail phrases within your niche are provided as well to not only help you keep your business current and up with the times but to help you reach lower hanging fruit and increase your overall traffic flow.
When it comes to finally choosing the SEO tools that suit your organization's needs, the decision comes back to that concept of gaining tangible ground. It's about discerning which tools provide the most effective combination of keyword-driven SEO investigation capabilities, and then on top of that, the added keyword organization, analysis, recommendations, and other useful functionality to take action on the SEO insights you uncover. If a product is telling you what optimizations need to be made to your website, does it then provide technology to help you make those improvements?

Digioh is built for marketers who have outgrown standard web form options. Thousands of customers (including Crayola, Nascar, and Soylent) choose Digioh to grow their email lists and reduce abandoned shopping carts. Targeting rules, trigger conditions, and a dynamic content editor allow for endless customizations (without writing any code). Our ecommerce features help recover up to 15% of abandoned carts. Digioh integrates with 400+ marketing tools so you can start growing your list right away. Learn more about Digioh Customizable Web Forms
Other than this, if you do not have your website on WordPress, or even if none of the platforms listed match as per your website platform, there is another attractive option that you can go with. In this case, you will be allowed to create Landing Page codes and Conversion Page Codes on to your site. By doing this, you will primarily be enabling your website to send an alert to your Tapfiliate account whenever there is a conversion on your website.
What I Used Before This: “We used multiple tools before we switched to Samepage – Teamwork, Trello, Timefox, Basecamp, Mavenlink, Asana. All of these were missing a few elements that we wanted, which is why we kept switching. Sometimes it was because it didn’t have templates, sometimes it was because we wanted a calendar, sometimes it was because it didn’t allow repeating tasks, sometimes it was too complicated and sometimes it just wasn’t advanced enough.”
Great list and I have a suggestion for another great tool! https://serpsim.com, the most accurate snippet optmizer with precision of a hundred of a pixel and based on the very latest google updates in regards to pixelbased limits for title and meta description. Feel free to try it out and add it to the list. If you have any feedback or suggestions I’m all ears! 🙂

If you’re looking for a more advanced SEO tool, you might want to check out CORA. If you’re looking for an advanced SEO site audit, they don’t come cheap but they’re about as comprehensive as they get. If you’re a medium to large sized business, this is likely the type of SEO tool you’ll be using to better understand areas of weakness and opportunity for your website.


Cakemail is an email marketing application that simplifies the way small businesses engage with customers, allowing them to manage contacts, create personalized email campaigns from templates and simply... send. It’s an affordable, easy-to-use solution, created to help small businesses begin, or pursue, their email marketing efforts - regardless of… Read more about Cakemail

HubSpot inbound marketing software helps your business get found online, convert your website traffic into leads & customers, and optimize based on your results. HubSpot provides easy tools for search engine optimization (SEO); writing blogs & creating web content (CMS); leveraging social media like Facebook, LinkedIn & Twitter; that help your company get found online. You can then convert prospects to leads to customers with landing pages, lead nurturing/intelligence & marketing analytics. Learn more about HubSpot Marketing Automation

Nightwatch is an advanced SEO tool with extensive functionality. Besides rank tracking, backlink monitoring and reporting, it offers advanced segmentation, filtering abilities, graphs and visualizations, Google Analytics and Search Console integration, automatic keyword and competitor discovery, site change notifications, customizable reports, notes, advanced data visualizations and much more. It's perfect as an all-in-one SEO performance solution, especially for the websites aimed at scaling.


If you’re looking for a more advanced SEO tool, you might want to check out CORA. If you’re looking for an advanced SEO site audit, they don’t come cheap but they’re about as comprehensive as they get. If you’re a medium to large sized business, this is likely the type of SEO tool you’ll be using to better understand areas of weakness and opportunity for your website.

Crownpeak Digital Quality Management (DQM) picks up where traditional web content management leaves off. It's specifically designed for multi-site, enterprise environments and works to automate key governance processes - delivering the unified and consistent application of content quality and legal or regulatory compliance standards across your global digital touchpoints. The platform comes with unrivalled compliance monitoring capabilities, and covers everything from SEO, user experience (UX), mobile web, and accessibility requirements. It is also uniquely customizable enabling precision monitoring of your company's unique brand and business rules and content localization requirements. Designed to work with any CMS, Crownpeak's platform makes quality assurance seamless. It integrates directly with existing publication workflow, enabling digital marketers and content professionals to test and optimize their work in both pre- and post-publication environments
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. That would be the Domain Comparison tool. We add our site and those of 4 of our competitors to it. This helps to find sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so great if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
Hi Karen, because there are so many moving parts in a successful digital marketing strategy of any size, you will be hearing different answers to your questions. I will offer you one fairly simple solution. This is a very basic perspective but if you're not very experienced, this should help you. You seem to understand that SEO & social media are 2 important components of digital marketing. There are others that are just as important but my answer is based solely on your question. Think...
A VERY in-depth site audit tool. If there’s a potential SEO issue with your site (like a broken link or a title tag that’s too long), Site Condor will identify it. Even I was a bit overwhelmed with the issues it found at first. Fortunately, the tool comes packed with a “View Recommendations” button that tells you how to fix any problems that it finds.

Lucy works as an AI-powered knowledge management platform. Built for the Fortune 1000 and the agencies that serve them, she combs through more data in a minute than an entire team could sift through in a yearunlocking, democratizing, and making it instantly accessible to those who need it. Powered by Equals 3 Proprietary IP and machine learning algorithms, Lucy analyzes structured and unstructured data and empowers team to do far more in much less time. You + Lucy = 3
Right behind you guys. I just recently signed up for Ninja outreach and it really is a useful tool. Kind of like outreach on steroids. Majestic and ahrefs are a part of my daily life these days. There’s also a subscription service, serped.net which combines a whole bunch of useful tools together eg ahrefs, majestic, and Moz to name a few and the price point is phenomenal

While SpyFu does have an amazing premium version, many of our experts raved about their free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the difficulty to rank for that keyword. You can also do some research on your competitors to determine which keywords they use. You can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the ads they created on Google Adwords and more. It’s one of the most detailed SEO analysis tools on the market.
An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then the SEO expert can transform and analyze the data using a BI tool. The problem for most business users is that's simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It's about making a process that's core to modern business success more easily accessible to someone who isn't an SEO consultant or expert.
A tool, no matter how great its features might be, is of no use if it cannot deliver a good user experience. To elaborate on this aspect, the User Experience is mostly about how a person feels while interacting with a product or a platform. And if that feeling is turned into that of confusion or irritation, the product is most likely going to lose its user.
There are over one hundred marketing automation and campaign/lead management systems and even more sales automation, sales enablement and intelligence technology solutions available today, why the Captavi Platform? Captavi Platform stands out in the crowd because you and your sales and marketing team need to go to market faster, with more effective lead generation, and higher sales close rates. Captavi is:
The third type of crawling tool that we touched upon during testing is backlink tracking. Backlinks are one of the building blocks of good SEO. Analyzing the quality of your website's inbound backlinks and how they're feeding into your domain architecture can give your SEO team insight into everything from your website's strongest and weakest pages to search visibility on particular keywords against competing brands.

Once you create your program, you will be taken to the Program Page from where you can manage the entire program. On the top of the page, you will see menu options spread across separate tabs. On the over tab, you will be able to get a general view of the entire program, even recruit your affiliates, add promotional content pieces, check out the commissions and regulate them, and a lot of other things. Consider this space as your program Dashboard.
LinkConnector has struggled to stand out from the pack but nonetheless has managed to sign some exclusive deals with big name brands, including Writer’s Digest, the Disney Store, Ironman, Hats.com, and Everly. Their strictly controlled screening process for both merchants/advertisers and affiliates/publishers means that you can always rely on the quality of products on offer.
888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
Organized keywords. Related keywords are also automatically grouped and categorized by relevance, value or any other metric. Instead of having just a list of keywords, you have a structured list where it’s easy to sort the high-value group versus the secondary group. This enables you to plan your organic search campaigns with precision, whether it’s a full-scale strategy or an exploratory sortie to seize temporary search rankings from a competitor’s stronghold.
atEvent offers the deepest, most flexible integrations with the most widely used Marketing Automation (MA) and CRM systems¿so your team can capture the insights you need at events, conferences, and tradeshows and transfer them into your systems accurately and automatically. Easily customize atEvent fields¿and even add hidden fields¿to sync seamlessly with your MA/CRM system. Information captured in atEvent will be transferred automatically in near real time, triggering your campaign workflows.

ContentKing provides SEO Auditing and Content Change Tracking in real-time. Easily discover how to improve your search engine visibility and get immediate alerts about technical issues and unexpected page changes, so that you can remedy big problems before visitors and search engines notice and it starts affecting your bottom line. Thanks to its advanced crawling algorithms, ContentKing is always up to date with your website, tracking new pages, removed pages and even changes within pages! And since it runs in the cloud your data and reports will be available at your fingertips at all times. Getting a grip on your SEO performance has never been this easy!


We’ve seen more and more tools move into the onpage business: Onpage.org seems to be one of the strongest candidates to have a big impact on the industry, but also Botify, Deepcrawl and a bunch of others try their luck capturing market share. Lately we’ve also seen an enterprise tools roll out some amazing onpage features, which should help to understand the technical onpage side better.
Team Member Feature. As you are busy running your business, you don’t always have time to log in to Tapfiliate and handle every new task that needs to be done. With this platform, you can grant trusted colleagues limited access to your account so they can learn how to use it to help you run the affiliate marketing side of the business. You can set what each team member can and can’t access. Please take note, however, that this feature is only available for users with a Pro or Enterprise subscription plan.
The downside is that Shopify is only appealing for people who have physical or digital products to sell and have a need to set up a Shopify store, including site hosting, payment processing, and all the other services offered by Shopify. This can significantly narrow the appeal for this affiliate program. But if you can distinguish yourself by educating people on how to use Shopify, how it can benefit their business, and/or make them money, you could potentially big money via the affiliate program. Add in the 2 x monthly fee commission rate, and landing just a few sales of their mid-tier and top-tier products can result in significant earnings.
The caveat in all of this is that, in one way or another, most of the data and the rules governing what ranks and what doesn't (often on a week-to-week basis) comes from Google. If you know where to find and how to use the free and freemium tools Google provides under the surface—AdWords, Google Analytics, and Google Search Console being the big three—you can do all of this manually. Much of the data that the ongoing position monitoring, keyword research, and crawler tools provide is extracted in one form or another from Google itself. Doing it yourself is a disjointed, meticulous process, but you can piece together all the SEO data you need to come up with an optimization strategy should you be so inclined.
For traditional SEO, this has meant some loss of key real estate. For SERP results pages that once had 10 positions, it's not uncommon now to see seven organic search results below a Featured Snippet or Quick Answer box. Rather than relying on PageRank algorithm for a specific keyword, Google search queries rely increasingly on ML algorithms and the Google Knowledge Graph to trigger a Quick Answer or pull a description into a snippet atop the SERP.
LinkConnector has struggled to stand out from the pack but nonetheless has managed to sign some exclusive deals with big name brands, including Writer’s Digest, the Disney Store, Ironman, Hats.com, and Everly. Their strictly controlled screening process for both merchants/advertisers and affiliates/publishers means that you can always rely on the quality of products on offer.
While the video is really beautiful,  we are a little bit confused by the way Brightedge throws numbers out there. “Billions of content pieces”,  “100s of terrabytes”, “big data” and “6 years in the making” sound like a pretty strong value add, but  when it comes to showing samples it is not really clear what this means (we even stopped the video and saw for NBA.com the data cube kicked back “Le Bron James” and a few other expected keywords).
Voluum is one of the best platforms to control, track, assess, and optimize your affiliate marketing campaigns. Using Volume performance tracking software, you can: • Monetize your campaigns by purchasing the most optimal converting traffic, • Separate as well as control your traffic by devices, OS types, and GEOs • Create swift black and white lists within your CPA dashboard • Track every user who purchased your conversions • Add tons of new campaigns • Make landing pages • Monitor each factor which can shape your funnel.  
Some SEO tools, such as Moz, provide a keyword ranking feature that allows you to see how your keywords are functioning within search engine results pages (SERPs). The tool can also crawl your website and track the keywords you enter. This can show you your website's most popular pages, how the keywords compare to those of other websites, and suggestions for higher-ranking keywords to boost your site's user engagement.
Going Viral: Marketing is all about spreading the word about your brand and what better than getting to do it online? Although a lot of web marketing efforts go viral for a few wrong reasons, if you have the right kind of content in place, half your job is done. With the online space offering some different ways to break the internet, going viral with Tapfiliate is probably one of the most straightforward methods to try out.

Affiliate Tracking Software is used to track the referral, endorsement or recommendation made by one person or company to buy products or services from another person or company. Tracking is necessary to manage and reward or compensate the participants of an affiliate marketing group of participants or affiliate networks. The original concept comes from Affinity marketing. The participants that agree to promote or be promoted are called "affiliates". Those that promote and recommend are called "marketers" and the ones that have the products or services that are promoted are called "advertisers".

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations. Learn more about ActiveCampaign


Whether you are looking for tools to help you build an affiliate network, increase your brand’s visibility, or monitor your campaign, some if not all of these applications would surely be able to cater to your needs. In this article, we have listed the 20 best affiliate marketing software solutions to help you find the ideal one for your scheme. The applications mentioned here were selected based on their comprehensiveness, mobility, ease-of-use, robust features, unique inclusions, as well as value for money.


Fundraising software is a variety of tools developed to make fundraising efficient, effective and easier for your organization and donors. This is utilized by organizations to streamline fundraising efforts and ease logistical challenges to focus on establishing stronger donor relationships and driving more donations. It comes in various types depending on the campaigns you are…
You can make really good commissions from the eBay partner but it depends on the products which you decide to promote. Interestingly the commission levels vary according to where you are in the world not just on the products you decide to promote. One of the great reasons to sign up is that you can earn DOUBLE commissions in your first three months. They offer free to use link generators, ad creatives and widgets for you to promote different eBay items. eBay has over 162 Million active buyers which means there is a great potential to convert your traffic.
There are a number of affiliate networks that specialize primarily in software affiliate programs. There are clear benefits to joining these: both for software brands and for affiliates who are interested in this niche. We recommend that you consider the following ones (which have traditionally focused on everything software, SaaS, and technology):
Copy audit. Duplicate copies are penalized by search engines, hence, this app scours your pages for plagiarized copy. The level of plagiarism is also indicated for more in-depth analysis. The process works vice-versa also: other sites are tracked for copies that are appropriated from you. A parallel feature may be offered: copy readability, which is also a major Google ranking factor. This tool analyzes your articles for clarity and readability, but, note, it cannot accurately judge literary styles, so take the readability score with a grain of salt.
Fundraising software is a variety of tools developed to make fundraising efficient, effective and easier for your organization and donors. This is utilized by organizations to streamline fundraising efforts and ease logistical challenges to focus on establishing stronger donor relationships and driving more donations. It comes in various types depending on the campaigns you are…
I've been using SE Ranking for tracking my progress in getting to the first page of Google for Qeryz for my target keywords. It's done a phenomenal job of keeping itself accurate - which sets it apart from all other rank tracking tools I've used in the past. That alone is reason enough for me to use and stay with SE Ranking amongst other things. Sean Si from Qeryz.com
Having a tool or software which remains inefficient can actually make the processes handled by the tool more difficult or cumbersome over time. Our analysis of SEO software ensures the benefits of the software are produced through the most efficient method available. Often times SEO software provides recommendations in addition to offering the methods to make the recommended changes or to export them into a viable format.
Ultimately, we awarded Editors' Choices to three tools: Moz Pro, SpyFu, and AWR Cloud. Moz Pro is the best overall SEO platform of the bunch, with comprehensive tooling across keyword research, position monitoring, and crawling on top of industry-leading metrics incorporated by many of the other tools in this roundup. SpyFu is the tool with the best user experience (UX) for non-SEO experts and the deepest array of ROI metrics as well as SEO lead management for an integrated digital sales and marketing team.
Why It Is Important: “Aside from HubSpot, Jira is the hub of all activity in our organization, regardless of team, position, or seniority. While at a high-level, it may seem like just a fancy “to-do list,” it’s become so much more than that. Jira gives everyone full transparency into their peers’ work. It what keeps us all on the same page, allowing anyone to evaluate workloads, project progress, capacity, and overall productivity. Yes, we’d love to see some UX/UI changes, but in the past year, Jira has become indispensable.”
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