HitPath is a multichannel tracking platform. It offers qualified features on the basis of advertiser management, campaign management, communication tools, accounting tools, affiliate management, reporting engine, system management, and creative management. By listening and collecting feedback from clients every day is one of their main strategies to produce and release the right set of tools you need to keep your business sharply attuned to industry shifts.
Great list and I have a suggestion for another great tool! https://serpsim.com, the most accurate snippet optmizer with precision of a hundred of a pixel and based on the very latest google updates in regards to pixelbased limits for title and meta description. Feel free to try it out and add it to the list. If you have any feedback or suggestions I’m all ears! 🙂

Mike Levin is the Senior SEO Director at Ziff Davis, PCMag's parent company. His career goes back 25 years to the halls of Commodore Computers, as an original Amiga fanboy to be beamed up by the mothership just as it imploded. Over his past 10 years in NYC, Mike's highlights have included leading the Apple Store, Kraft and JCPenney SEO accounts whi... See Full Bio
The functions of the tool range from Keyword Monitoring to analyzing the entire website and internal linking structure. The OnPage.org standard package already starts from $119.90 per month. With the on-going analysis of numerous websites, an upgrade to the Business Account at $499.90 per month including up to 10 web projects is advisable. Larger packages such as “Agency” or “Enterprise” are offered as well and can also be customized. More about the packages here.
I actually think some of the best “SEO tools” are not labelled or thought of as SEO tools at all. Things like Mouseflow and Crazyegg where I can better understand how people actually use and interact with a site are super useful in helping me craft a better UX. I can imagine more and more of these types of tools will come under the umbrella of ‘SEO tools’ in 2015/16 as people start to realise that its not just about how technically sound a site is but whether the visitor accomplishes what they set out to do that day 🙂
WOW~ Obviously you have a ton of options based on the products you’ve covered here. What makes this great (besides the sheer numbers of options) is the fact that you can get a search based on various criteria. I’ve been playing with various combinations for the last 2 hours! lol And I have to admit that once I get the kids to bed I’ll be back exploring my options. Thank you, our team needed something like this!
These cloud-based, self-service tools have plenty of other unique optimization features, too. Some, such as AWR Cloud and Searchmetrics, also do search position monitoring—which means tracking how your page is doing against popular search queries. Others, such as SpyFu and LinkResearchTools, have more interactive data visualizations, granular and customizable reports, and return on investment (ROI) metrics geared toward online marketing and sales goals. The more powerful platforms can sport deeper analytics on paid advertising and pay-per-click (PPC) SEO as well. Though, at their core, the tools are all rooted in their ability to perform on-demand keyword queries.
With OnPage.org, SEOs can simplify and speed up their daily workload significantly. At the touch of a button, the tool provides its users with all the error sources. Due to the tool’s ease of use and appealing user interface, it is also eminently suitable for webmasters of single websites. With the manifold support options and tutorials, users can furthermore improve their OnPage SEO knowledge and consequently also improve their website’s ranking.
As an amazing contributor to many SEO blogs in her time, Vanessa Fox’s career didn’t start in Google but she definitely made an impact there. Vanessa is an author, keynote speaker and created a podcast about search related issues. Interested in how people interact online and user intent Vanessa’s impact on the future of SEO is sure to be very active.
Conductor is the world's leading organic marketing company. Our content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. We also offer services and support that empower marketing teams to drive results and put their customers' first. Conductor's forward-thinking customers include global brands like Citibank and WeWork, emerging leaders like Madison Reed and JustFab, and leading agencies like iProspect and Acronym. Conductor was ranked #38 by Inc. Magazine in its Fastest Growing Private Companies list, and has been recognized as one of the Best Places to Work in America for seven years running.

This affiliate and digital marketing tracking software can track leads, add, calls, sales conversion, as well as networks. It tracks and optimizes the success of your internet affiliate marketing endeavors with efficacy, enabling you to operate a successful campaign. LinkTrust has a customizable interface that lets you track all types of offline and online advertising through pixels, server posts, cookies, CPA, CC, mobile traffic, and Pay-per-call. Other features include: • LinkTrust RTA (Remote Traffic Agent) • Lead distribution and management • Affiliate management • Campaign management • Customizable lead validation • Fraud detection, lead management • Real-time reporting • Mobile tracking  
ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations. Learn more about ActiveCampaign
While the video is really beautiful,  we are a little bit confused by the way Brightedge throws numbers out there. “Billions of content pieces”,  “100s of terrabytes”, “big data” and “6 years in the making” sound like a pretty strong value add, but  when it comes to showing samples it is not really clear what this means (we even stopped the video and saw for NBA.com the data cube kicked back “Le Bron James” and a few other expected keywords).
24/7 Customer Support. You will never know when you’ll experience glitches in whatever technology you use for your business operations. While it is easy to resolve for large enterprises with in-house IT experts, it may be more challenging for small businesses. This is why AffTrack offers all-around, 24/7 support, so that all users may get the assistance they need with minimal downtime.
Up to 150% improvement in email campaigns open rate, by using Socital Media data to personalize content. Other results for e-commerce clients: a. 10x faster email database collection, b. Up to 9x improvement of sales conversion rate, c. Decrease of 10-20% of cart abandonment rate, d. Save up to 25% of your digital marketing spend through better segmentation of audience. Ideal for e-commerce stores in fashion, beauty, electronics and furniture/home. GDPR compliant. No need for coding. FREE TRIAL Learn more about Socital
Enterprise bi-directional texting platform for businesses that believe talking "with" people is more effective than talking "at" people. Dedicated local numbers are used instead of short codes, for that extra personal touch We offer full automation (birthdays/holidays/dates), Pictures/Videos, Auto-Responders, Unlimited Keywords & Drip Campaigns with geo-location all from regular phone numbers and unlimited personalization options. Don't pay a penny until you try us for free! No contracts. Learn more about Texting Base
Contactually's software makes it simple to stay engaged with every part of your network. You simply categorize your key contacts into Buckets, and your Contactually account will take care of the rest. That means no more worrying about who to follow-up with today, how any prior interactions went, or what to say to break the ice. With regular follow-up like this, you'll soon realize you have fewer cold, forgotten connections, and more warm, engaged relationships that are thinking of you. Learn more about Contactually

Built for marketers who are looking to validate their CPA and CPI campaigns, Camelog allows for thorough verification of campaign links by integrating with tracking solutions and thorough testing. The software is user-friendly, enabling marketers to test an unlimited amount of tracking links by simply copying and pasting the links. This ensures each and every tracking link is functional to maximize traffic  and income potential.


Link Insertion Made Hassle-Free. Inserting affiliate links within your website content is as easy as incorporating javascript snippets into the your site template. If you don’t have time to find potential links, fret not. VigLink offers an automatic link insertion feature that takes care of finding where to insert affiliate links, so you can focus on what you do best–producing new content.
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart promotions to personalized content and emails, Personyze combines machine learning with powerful targeting to provide relevant experiences that drive engagement and conversion. Learn more about Personyze
Marketo is one of the biggest and most established marketing automation companies, which makes it easy to launch and manage marketing campaigns. Marketo offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics. In 2012, the company generated revenue to the value of $58.4 million and was recently registered on NASDAQ.
Dragon Metrics is a complete global SEO platform, with all tools you need to measure performance, conduct research, automate the reporting process, and rank above your competitors. Track rankings, links, analytics, automatically get notified of new competitors, receive automated site audits, and much more. With support for over 10 search engines, a multi-lingual user interface, in-app translations, and many specific per-region features, Dragon Metrics the first SEO tool created for the needs of global marketers.
Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.
Trumpia offers a complete text messaging solution with features like mass texting & keywords that compliment their marketing automation platform. A few advancements they offer include: Smart Targeting: send only relevant messages, Marketing Automation: carry out campaigns without human intervention, & Enterprise: set data & feature access rights. These culminate into what they call Lifecycle Engagement, helping you automatically engage customers, from signups & coupons, to ultimately feedback. Learn more about Trumpia
When it comes to finally choosing the SEO tools that suit your organization's needs, the decision comes back to that concept of gaining tangible ground. It's about discerning which tools provide the most effective combination of keyword-driven SEO investigation capabilities, and then on top of that, the added keyword organization, analysis, recommendations, and other useful functionality to take action on the SEO insights you uncover. If a product is telling you what optimizations need to be made to your website, does it then provide technology to help you make those improvements?
I have been using iDevAffiliate for a number of years and love it. It just works and works so well with the various shopping carts I’ve used with Wordpress over the years. I am not technical and I find the support is second to none. In the past I’ve used the installation service and it’s been carried out very quickly and seamlessly. If you are looking for an affiliate product I totally recommend iDevAffiliate.
Crawlers are largely a separate product category. There is some overlap with the self-service keyword tools (Ahrefs, for instance, does both), but crawling is another important piece of the puzzle. We tested several tools with these capabilities either as their express purpose or as features within a larger platform. Ahrefs, DeepCrawl, Majestic, and LinkResearchTools are all primarily focused on crawling and backlink tracking, the inbound links coming to your site from another website. Moz Pro, SpyFu, SEMrush, and AWR Cloud all include domain crawling or backlink tracking features as part of their SEO arsenals.

Once you're ready to move forward, gather a pool of suitable vendors and compare services and prices. Be sure to check the terms and conditions of any subscription or contract. It's also smart to seek out third-party user reviews, and if you know someone personally who can give you a recommendation, that's even better. Don't just take the vendor's word at face value.
Hi Karen, because there are so many moving parts in a successful digital marketing strategy of any size, you will be hearing different answers to your questions. I will offer you one fairly simple solution. This is a very basic perspective but if you're not very experienced, this should help you. You seem to understand that SEO & social media are 2 important components of digital marketing. There are others that are just as important but my answer is based solely on your question. Think...
Siteliner is an SEO checker tool that helps find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.
Keeping your skills up to date can be challenging when last week’s SEO best practices are this week’s penalty triggers. Whatever issue your site has, CanIRank connects you to an ever-growing SEO Knowledge Base of appropriate Actions customized according to your skill level, site needs, and the historical effectiveness of each Action. As your skills develop or your website’s needs change, we’ll automatically update your Action Plan so you’ll always know which Actions the software predicts will have the greatest impact.
One big difference between SkimLinks and VigLinks, however, is that once you’re approved by the company, you can choose to work with any merchant or program on its platform. SkimLinks has also published a white paper discussing its partnership with Buzzfeed, giving SkimLinks a lot of credibility. SkimLinks also has a higher tier of vetted merchants called “Preferred Partner” and “VIP” that both pay higher commissions than standard merchants.
Those who’re seeking a robust management tool to optimize and monitor your affiliate networks would do well to explore the cloud-based CAKE. Within one convenient dashboard, you can check your network's overall performance and manage contacts while reviewing the results. This tool has a wide range of interesting features that include: • Fraud protection • Pixel management • Targeted campaign by device or location • Real-time metrics • Individual portals for affiliates as well as clients • 24/7 support • Referral rewards • Customizable The pricing is intrinsically based on usage and depends on what your business necessitates. The three price levels include Pro, Select, and Enterprise.

Aimtell enables users to re-engage their website visitors with highly targeted mobile & desktop web push notifications. With Aimtell, visitors can subscribe to your website in 1 click. Subscribers then are automatically amplified with data including page views, geolocation, and any custom events/attributes. These data points can then be used to create highly customizable segments to send targeted push notifications to.
Instant Setup. In the world of business, no one can afford wasting time on installing a software. With Voluum’s instant setup, you can get easy access to zero data limits, real-time granular stat results, and state-of-the-art redirection technologies. Should you experience difficulties with the setup or problems with operating the system, they offer email and live support for their users.
These are some great tools! I’d also suggest trying Copyleaks plagiarism detector. I wasn’t even thinking about plagiarism until a few months ago when another website was scraping my content and in turn bringing me down on search engine rankings. It didn’t matter how good the rest of my SEO was for those months. I’m not notified as soon as content I have published is being used elsewhere.
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