Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M... See Full Bio


ThriveTracker is one of the best affiliate marketing platforms in the market that offers solutions that come along with the cloud solution. It provides unlimited scale and unlimited number of redirection domains, integration with 50 traffic sources and counting and extensive reports with multiple variables (geography, creative, device, etc). Its report structure is very clear and analyze a large number of variables. Also, you can control and restrict options for each sub-user. Its world-class support team always lookout for consistent releases and integrations.

HubSpot inbound marketing software helps your business get found online, convert your website traffic into leads & customers, and optimize based on your results. HubSpot provides easy tools for search engine optimization (SEO); writing blogs & creating web content (CMS); leveraging social media like Facebook, LinkedIn & Twitter; that help your company get found online. You can then convert prospects to leads to customers with landing pages, lead nurturing/intelligence & marketing analytics. Learn more about HubSpot Marketing Automation
Covering Your Bases, Promotion-Wise. Picking a specific channel when engaging your customers may leave many of them excluded, thus lessening your chances of converting them to leads. This is why ReferralCandy allows you to utilize varying promotional strategies such as  sending email blasts, redirecting to landing pages, and giving invitations upon checkout. Another option available to companies is the creation of an embed signup in their store, with the platform offering optimized templates that can boost sales.
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.
Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.
I’d stick with Amazon if I were you. All of my Amazon sites only have Amazon affiliate links. If you use Google Adsense display ads on your site, you’re literally taking people away from your site for the sake of just a few cents with these type of ads. If you direct them just to Amazon, then you have a greater chance of earning more money from that click.
All aboard! I brought my clients over to SE Ranking. I thought I would have never left my old KW tracking software, but guess what? I outgrew it. To all marketing agencies, start selling content marketing packages like we have. Record keyword rankings & monitor backlinks within one software. Nice keyword suggestion tool too. Thanks SE Ranking. Francisco Meza from planetmarketing.com

atEvent offers the deepest, most flexible integrations with the most widely used Marketing Automation (MA) and CRM systems¿so your team can capture the insights you need at events, conferences, and tradeshows and transfer them into your systems accurately and automatically. Easily customize atEvent fields¿and even add hidden fields¿to sync seamlessly with your MA/CRM system. Information captured in atEvent will be transferred automatically in near real time, triggering your campaign workflows. Learn more about atEvent
Having a tool or software which remains inefficient can actually make the processes handled by the tool more difficult or cumbersome over time. Our analysis of SEO software ensures the benefits of the software are produced through the most efficient method available. Often times SEO software provides recommendations in addition to offering the methods to make the recommended changes or to export them into a viable format.
ClickMeter is a no-code, no-software platform that caters to agencies, affiliates, advertisers, publishers, and developers. As one of the top 20 affiliate marketing software solutions on the market, this multifaceted tool can help save time and money on online marketing efforts. Users can access it to monitor in real-time which efforts are the most effective and profitable as well as analyze and compare the results of online promotions, from pay-per-click ads and social media to blog posting and affiliations. To expand its reach and to better help its users, ClickMeter has offices in 4 different locations worldwide.
Many different SEO tools offer different features or plug-ins for the application to ensure that users will have a wide array of functions available to them. Our analysis determines what types of features are available with the software and how useful they are to the target audience. Having features which provide little to no benefit in place of features which may be of great use to the audience is certainly detrimental to the end user.

Inspired by the need to create innovative tools for merchants and affiliates, AvantLink aims to provide better data, reporting, transparency, and support for those utilizing an affiliate marketing strategy. Accessible via Windows and Mac, this software solution lets you pull reports, create ad campaigns, plan paid placements, and make custom tracking links without having to switch from app to app. It also gives granular details on the sales, clicks, and impressions of your affiliates through real-time reporting. Perfect for small businesses, medium-sized companies, and large enterprises, this cloud-hosted application offers a quote-based pricing plans.

Enterprise SEO platforms put all of this together—high-volume keyword monitoring with premium features like landing page alignments and optimization recommendations, plus on-demand crawling and ongoing position monitoring—but they're priced by custom quote. While the top-tier platforms give you features like in-depth keyword expansion and list management, and bells and whistles like SEO recommendations in the form of automated to-do lists, SMBs can't afford to drop thousands of dollars per month.
Why It Is Important: “We are a HubSpot Diamond Partner so we kind of live by HubSpot. Aside from that, it is hands down the most valuable tool we use. It stores pretty much every piece of data from our marketing and sales teams and provides insights on the most essential metrics alongside the tools needed to improve them. The most important thing HubSpot does for New Breed is host our website. Our website on the HubSpot COS allows us to generate highly qualified traffic and host our most important content. It’s our most valuable asset without a doubt.”

Yesware is an email platform which makes it easier for salespeople to manage and track emails and thus close more deals. The platform tracks email opens, provides in-email analytics as well as data on user engagement. Yesware syncs seamlessly with CRMs like Salesforce, Microsoft Dynamics and Oracle CRM saving time and increasing efficiency. Yesware  raised $4 million less than a year after its initial seed funding round, making it a startup to watch this year.


If you’re using WordPress for your website or blog, then you should definitely take advantage of AffiliateWP. This plugin not only promotes your products and services, it integrates with the most popular WordPress e-commerce plugins and offers real-time reporting and management of your affiliates. AffiliateWP also accurately tracks any affiliate referrals via caching, provides WooCommerce coupon tracking, and has one of the best supports systems in the industry. And, that’s not even getting into the extensive add-ons offered such as lifetime commissions, recurring referrals, and tiered affiliate rates.
I have been using iDevAffiliate for a number of years and love it. It just works and works so well with the various shopping carts I’ve used with Wordpress over the years. I am not technical and I find the support is second to none. In the past I’ve used the installation service and it’s been carried out very quickly and seamlessly. If you are looking for an affiliate product I totally recommend iDevAffiliate.
Infusionsoft provides comprehensive and cost-effective marketing and sales software for small businesses. As part of its marketing suite, Infusionsoft offers marketing automation and e-commerce tools as well as CRM. Infusionsoft makes it easier for small businesses to convert leads with its all-in-one solution. The company recently raised $54 million and acquired GroSocial for what's rumored to be about $30 million.
iDevAffiliate boasts that it is the #1 selling affiliate tracking software product. Even if there’s some hyperbole there, this popular software has been offering incredible features since 1999. For example, you can design your own payment structure, promote offers through banners, lightboxes, brochures or videos, and create reports that measure daily activity and track marketing statistics. There’s also a built-in shopping integration that is compatible with most cart and checkout systems.

Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI. Learn more about AdHawk PPC Software
WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as Push, In-app, SMS, Web Push, Email, On-site Notifications, On-site Surveys and On-site Feedback. Through WebEngage, companies can create complex lifecycle campaigns in seconds using the Journey Designer.

New prospective users often ask me how easy it is for their affiliate to share their link. It’s “stupid simple.” Here’s how it works… When your affiliates sign up with you, they’ll automatically receive an email from you welcoming them to your affiliate program. This email will contain their unique referral link. It will also contain a “one-click” login link to their Affiliate Dashboard. The Affiliate Dashboard is where your affiliate can share their link via email and social media with a single click. For example, when they click the Facebook button, they’ll automatically be forwarded over to Facebook, with a new post pre-populated, and their affiliate link already embedded! They can add a personal note or recommendation if they’d like – or they can simply click “Post” to get the message up on their Wall immediately. This “convenience factor” is huge. Affiliates are able to share their link early and often with their friends and colleagues. It really couldn’t be any easier. The Affiliate Dashboard is also where they can grab marketing materials like banner ads for their website or blog. The banners will already have their affiliate link embedded. So, your affiliate can simply copy the HTML and paste it to their site – or they can have their web developer do this for them.


The terms SEO experts often start with are page authority (PA) and domain authority (DA). DA, a concept in fact coined by Moz, is a 100-point scale that predicts how well a website will rank on search engines. PA is the modern umbrella term for what started as Google's original PageRank algorithm, developed by co-founders Larry Page and Sergey Brin. Google still uses PageRank internally but has gradually stopped supporting the increasingly irrelevant metric, which it now rarely updates. PA is the custom metric each SEO vendor now calculates independently to gauge and rate (again, on a scale of 100) the link structure and authoritative strength of an individual page on any given domain. There is an SEO industry debate as to the validity of PA and DA, and how much influence the PageRank algorithm still holds in Google results (more on that in a bit), but outside of Google's own analytics, they're the most widely accepted metrics out there.
Shopify is a very popular site building platform for people interested in building eCommerce stores. It has been around for the past few years and seen significant growth in its user base over this time. You can earn a staggering 200% per sale for every new customer you refer to them, which means that there is up to $2400 per new customer on offer.
Campaigner helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, and increased customer life time value. With almost two decades of digital marketing experience, Campaigner has served as the email marketing platform of choice for over 100,000 customers including some of the biggest brands in Retail and Publishing.

Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Sendinblue


Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Platform powers personalized, multi-channel content that generates the higher engagement need for retail success. Bronto is ideal for ecommerce retailers sending 250k+ emails/year or generating $1million+ in online revenue. Seamless integrations with any ecommerce engine enable your store to grow with Bronto, just like leading brands Rebecca Minkoff, Timex and Brooks.
Although it has a dynamic and well-designed website, PeerFly has a limited range of offers at any given time (around 8,000). On the upside, it does offer good commission/payout rates, lots of FAQs and educational information, and regular contests and reward programs that can substantially increase your bottom line. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates.
What I Used Before This: “Trello and DoInbound. We liked Trello for its ability to give a high level of overview of what we are working on, have completed, and plan to tackle next in a way that is insightful but not overwhelming to clients. And DoInbound was great at developing our internal processes and managing the delivery of services. But we had to manage two disparate systems. Teamwork, with recent changes adding a board view similar to Trello, allowed us to bring everything into one easy to manage platform.”
Tracking Source: Not just the location source, as previously cited, source also refers to web page originating the URL link (blog article for instance) and source type (banner, keyword, search, chatbot or other), that gives both marketers and advertisers the information to improve context and maximize click-through ratios (how many times are required to show a banner to have someone click on it) and sales conversion (how many clicks are required to have someone buy the referred product/service).
Next up is where you decide to install your Tapfiliate, and there’s a long list of options available. For instance, if you work on WordPress and host WP instance on Kinsta hosting, it would be best to install a Plugin for Tapfiliate on to your WordPress. This way, your WordPress will be linked to your Tapfiliate ID and will immediately send you alerts in case of any site conversions on your website.
AWR Cloud, our third Editors' Choice, is rated slightly lower than Moz Pro and SpyFu as an all-in-one SEO platform. However, AWR Cloud leads the pack in ongoing position monitoring and proactive search rank tracking on top of solid overall functionality. On the ad hoc keyword research front, the KWFinder.com tool excels. DeepCrawl's laser focus on comprehensive domain scanning is unmatched for site crawling, while Ahrefs and Majetic can duke it out for the best internet-wide crawling index. When it comes to backlinks tracking, LinkResearchTools and Majestic are the top choices. SEMrush and Searchmetrics do a bit of everything. 

Cool feature: Go to “Overview”—>”Performance” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).
Webtexttool is made for anyone who creates web content. No matter how much you know about SEO, text conversion or keyword analyses, webtexttool makes sure you’ll create rank boosting web content! OUR SECRET: BIG DATA Webtexttool creates predictive data, by analyzing the data of all our users (anonymously). 20.000+ user generated texts are analyzed and compared to real-world outcomes. The best performing outcomes are used to better our real-time optimization tips. YOUR BENEFIT: MORE WEBSITE TRAFFIC While writing, webtexttool provides live optimization tips. Apply the suggestions and rank higher in the search engine results. SAVE TIME: NO REWORK Why spend time rewriting your text afterwards to make it SEO friendly? Use webtexttool and write an optimized text from the first time.

The Market Health Affiliate Program allows you to market and promote the world’s leading health and beauty offers online. We offer the highest paying affiliate program and best tracking software in our industry. If you have a web site and are interested in making money off the explosive sales in the health and beauty industry, then MarketHealth.com is perfect for you. Offers include products in the health, beauty, supplement, weight loss, and skin care industries.
Once you create your program, you will be taken to the Program Page from where you can manage the entire program. On the top of the page, you will see menu options spread across separate tabs. On the over tab, you will be able to get a general view of the entire program, even recruit your affiliates, add promotional content pieces, check out the commissions and regulate them, and a lot of other things. Consider this space as your program Dashboard.
Shopify is a very popular site building platform for people interested in building eCommerce stores. It has been around for the past few years and seen significant growth in its user base over this time. You can earn a staggering 200% per sale for every new customer you refer to them, which means that there is up to $2400 per new customer on offer.
An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then the SEO expert can transform and analyze the data using a BI tool. The problem for most business users is that's simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It's about making a process that's core to modern business success more easily accessible to someone who isn't an SEO consultant or expert.
The old saying a picture is worth a thousand words applies even more in this scenario, as video is flat out better than any picture you could procure. A video lets the audience that you are speaking to get to know you and is a more personal way of creating content, which is why this type of tool can be so beneficial in building an audience of people that regularly come back to your videos, as well as your website.
Most technical SEO tools scan a list of URLs and tell you about errors and opportunities that it found. What makes the new Screaming Frog SEO Log File Analyser different is that it analyzes your log files. That way you can see how search engine bots from Google and Bing interact with your site (and how often). Helpful if you run a huge site with tens of thousands (or millions) of pages.
Higher Logic Marketing Automation Enterprise powered by Real Magnet helps you deliver tailored, relevant messages to your members throughout their journey with your organization. Create processes and track conversions for every stage of your member's lifecycle. Use flexible, configurable marketing automation tools to generate, manage, and measure the impact of any personalized content. Track your engagement, conversion, and campaigns with easy-to-use reporting and graphics. Learn more about Marketing Automation Ent

AWeber's suite of easy-to-use email marketing and automation tools are trusted by over 100,000 entrepreneurs, small businesses and nonprofits. Turn passive prospects into loyal customers with mobile-responsive email newsletters, engaging automated email campaigns, subscriber segmentation and management, subscriber signup forms, and more. Take advantage of our award-winning 24/7 customer support, 450+ integrations and free mobile apps to grow and manage your email lists.
Comprehensive Suite of Tools. Like other software solutions on this list, AvantLink offers a comprehensive suite of cutting-edge tools to help you perform targeted marketing campaigns. What sets it apart is that you can fully customize your system with state-of-the-art APIs, plugins, widgets, and third-party applications from their app market. This means integrating it into your existing system is easier than ever.
Dynamic Submission ™ - Multi-Award Winning web promotion, search engine submission software. Dynamic Submission submits your website and URLs to hundreds of major search engines including Google, Yahoo and Bing with just a few button clicks. It also includes all search engine optimization (SEO) tools you need to promote your web site on the internet.

Lucy works as an AI-powered knowledge management platform. Built for the Fortune 1000 and the agencies that serve them, she combs through more data in a minute than an entire team could sift through in a yearunlocking, democratizing, and making it instantly accessible to those who need it. Powered by Equals 3 Proprietary IP and machine learning algorithms, Lucy analyzes structured and unstructured data and empowers team to do far more in much less time. You + Lucy = 3 Learn more about Lucy

Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience. Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, AirBNB, and Symantec, rely on the Searchmetrics Suite. Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holzbrinck Digital, Neuhaus Partners, and Iris Capital.
Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up 🙂
Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends and more to help you find the best keywords to rank for. They use a combination of free SEO tools to simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time each day.

ViewThrough Tracking Functionality. Whether you are implementing a revenue share or flat rate commission system, forging equitable relationships with publishers is crucial if you want to make your affiliate marketing campaign work. With CJ Affiliate’s ViewThrough tracking feature, you can properly incentivize publishers by leveraging the software’s tracking technology and suite of reporting tools.
Marketing optimization and automation software for inbound marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software. You will love the fact that you can have Marketing Optimizer do for you anything that you can do manually. Whether it's moving leads through the pipeline, or sending out a brochure, Marketing Optimizer will handle it. Learn more about Marketing Optimizer
Fully Customizable Platform. One of the major challenges in implementing affiliate marketing platforms is integrating it with your internal systems. With HasOffers’ fully customizable features, you can personalize your dashboard, build your own applications to run alongside theirs, as well as utilize a 2-way API functionality so you may work with third-party systems easily.
Web CEO is a next-gen Internet Marketing platform that provides you with 15 powerful tools for keyword research, rank tracking, SEO audits, internal link analysis and backlink tracking, social media management, competitive landscape research and more. Web CEO's white-label features give digital agencies the freedom to customize reports and make them look professional.
The Market Health Affiliate Program allows you to market and promote the world’s leading health and beauty offers online. We offer the highest paying affiliate program and best tracking software in our industry. If you have a web site and are interested in making money off the explosive sales in the health and beauty industry, then MarketHealth.com is perfect for you. Offers include products in the health, beauty, supplement, weight loss, and skin care industries.
SharpSpring is a comprehensive marketing automation platform with robust features, functionality & performance. It's one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd-party CRM integration, social management tools, landing page & blog builders, universal CMS compatibility, and integration with hundreds of apps. SharpSpring is usually less than 1/3 the cost of other platforms and offers marketing agencies a special partner program. Learn more about SharpSpring
These cloud-based, self-service tools have plenty of other unique optimization features, too. Some, such as AWR Cloud and Searchmetrics, also do search position monitoring—which means tracking how your page is doing against popular search queries. Others, such as SpyFu and LinkResearchTools, have more interactive data visualizations, granular and customizable reports, and return on investment (ROI) metrics geared toward online marketing and sales goals. The more powerful platforms can sport deeper analytics on paid advertising and pay-per-click (PPC) SEO as well. Though, at their core, the tools are all rooted in their ability to perform on-demand keyword queries.

A Moz Pro subscription includes: access to Moz Analytics, software to track how your SEO, link building, social, content, and brand marketing efforts impact your site; Moz Research Tools that analyze your competitors' efforts, surface issues that affect your marketing performance, and show you new opportunities for outreach; and a wealth of resources for learning SEO and inbound marketing. Moz Pro starts at $99/month after a free 30-day trial.


eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. Learn more about DemandCenter
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