Automate campaign management with this web-based solution. TractionNext automates campaign workflows, triggers conversations and accelerates conversions, with visibility to email, SMS, promotions, surveys, web, and online all on the one unified platform. Our team of leading marketing experts have helped guide and deliver campaigns for some of the most globally recognised brands, such as Lion, Coca Cola Amatil and Foxtel, bringing together technology and strategy to create customer engagement. Learn more about TractionNext
While there may be many ways to promote products nowadays, nothing beats classic word-of-mouth advertising. This is why ReferralCandy, one of the top 20 affiliate marketing software solutions, was created. An eCommerce store plugin, it lets you turn customers into advocates by rewarding them for telling their friends about your products. Marketed to small and large companies, this platform lets entrepreneurs provide incentives for referrals in various forms, such as cash, store credit, discounts, or free products. You can take a 30-day risk-free trial to see if ReferralCandy is a perfect fit for your company’s needs. Subscriptions start at $49 to $3999 a month, with the latter billed annually. In addition, they charge monthly commissions on top of their base fee that increasingly lowers as you reach referral revenue milestones.
There are over one hundred marketing automation and campaign/lead management systems and even more sales automation, sales enablement and intelligence technology solutions available today, why the Captavi Platform? Captavi Platform stands out in the crowd because you and your sales and marketing team need to go to market faster, with more effective lead generation, and higher sales close rates. Captavi is:
Marketing Automation built for ecommerce marketers. When a single customer view is at the core of your marketing, amazing things can happen. Thats why Zaius brings together CRM, marketing automation, and analytics in one dream B2C marketing platform so you can deliver beautiful, relevant, and effective messages across channels and devices in real-time, and discover revenue opportunities you never even knew existed.
DailyStory is marketing automation made simple. We're a turn-key marketing solution that offers both a marketing automation platform and the expertise to help you successfully create your digital marketing solutions. In the platform you'll find just the right amount of features and capabilities to get the most out of your digital marketing investments. Including: email marketing, landing pages, text messaging, multi-channel campaigns, contact management and much more. Learn more about DailyStory
Ubersuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by sho.wing the top ranking SERPs for them. From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic, SEO and paid, PPC teams this tool can help determine if a keyword is worth targeting and how competitive it is.
The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there's a handful of enterprise SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports andanalytics.
For simple website change monitoring, the interface is perfect. It’s simple to navigate, easy to understand, and is presented in a very straightforward way. The account dashboard displays a weekly graph detailing the number and type of changes in a monitored site. A history tab also provides a timeline with a change percentage for a better overview of the scope and scale of the tracked changes.
Commission Splitting Capabilities. Every now and then, you may experience having multiple affiliates claiming referral commissions for the same sale. Most businesses use a last-click-wins model to resolve problems such as these, however, that fails to incentivize the influence that other affiliates may have had to make the sale. With AvantLink, you can utilize attribution data, so that you may divide the commission payout accordingly.
We concentrated on the keyword-based aspect of all the SEO tools that included the capabilities, because that's where most business users will primarily focus. Monitoring particular keywords and your existing URL positions in search rankings is important but, once you've set that up, it's largely an automated process. Automated position-monitoring features are a given in most SEO platforms and most will alert you to issues, but they don't actively improve your search position. Though in tools such as AWR Cloud, Moz Pro, and Searchmetrics, position monitoring can become a proactive process that feeds back into your SEO strategy. It can spur further keyword research and targeted site and competitor domain crawling.

JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Because there are no limits placed on the number of links, buy buttons, or calls to action on a website, JVZoo can sometimes be somewhat low quality both in terms of offers as well as products. Nonetheless, it has proven itself to be a fierce competitor to companies like ClickBank.
PeerFly is an internationally recognized affiliate platform that dedicatedly serves advertisers and affiliates alike. Aiming to increase business sales and improve affiliates’ income, PeerFly pays its network of professionals only when a lead, sale, or other measurable transaction occurs. This unique cost-per-action pricing system has set PeerFly apart from other providers. This effort didn’t go to waste, as the network received multiple service awards given by different groups over the years. As of late, a total of over 8 million leads and sales were generated by the platform, and it has over 75,000 active publishers in at least 165 countries.
Again, there are many other software brands that chose to keep their affiliate programs in-house, and the above list represents only a few of the top brands that do so. To find the platform choice of your favorite brand (be it a network or their “in-house” one) just look in their website’s footer or search for their affiliate program using your preferred search engine.
SambaSaaS let you centrally market and SEO your existing marketing assets such as WordPress or build and market landing pages, corporate sites, directories and ecommerce sites using our open source CRM/CART/CMS named SeoToaster. SambaSaaS includes an unique SEO execution technology, social marketing, email newsletter marketing, call tracking, centralized blogging, and more. SambaSaaS is ideal for franchises & multi-site owners, and can be private-labeled by business solution providers. Learn more about SambaSaaS
This is also where you can see Google's ML algorithms at work. Powered by Google Cloud Platform, the way Quick Answers and Featured Snippets are extracted gets increasingly smarter as Google introduces new innovations in deep learning and neural networks. These constantly evolving algorithms are baked into how the search engine surfaces information.
Too much focused on SEO. SEO software solutions tend to focus the company’s attention solely on SEO metrics. Put aside or treated as secondary elements are other key factors why readers will visit and return to your website. Factors like quality writing, well-researched pieces, social media engagement, and face-to-face sales and even branding are too often overshadowed by SEO strategies once the website starts to rank on choice keywords. What happens is the website is commodified since its content is based on general keywords and not along your brand’s propositions. Likewise, the result is the classic all-eggs-in-one-basket syndrome; making the business 100% dependent on Google’s moods.
SE Ranking offers several tools, including SEO, lead generation and social media, to help businesses increase their visibility and ranking on search engines. The company offers three pricing plans (based on the number of websites and keywords you want to track) that allow businesses to evaluate the effectiveness of their current website and optimize it. In addition to SEO tools, SE Ranking has a tool to help businesses to auto-post social media updates across multiple social platforms.

A no-coding alternative to Google Tag manager. Track conversions, Button clicks, added to carts, purchase made, product viewed, In-app events like clicks, form submits, URLs without coding. Once tracked send that data to Google Analytics, FB Pixel, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Segment, Google Adwords with flip of a button. Sync your customer data across the all the tools to run effective integrated customer lifecycle campaigns. Learn more about Action Recorder


Once you're ready to move forward, gather a pool of suitable vendors and compare services and prices. Be sure to check the terms and conditions of any subscription or contract. It's also smart to seek out third-party user reviews, and if you know someone personally who can give you a recommendation, that's even better. Don't just take the vendor's word at face value.
Brian, I must tell you are the reason I started again to love SEO after a couple of years I purely hated it. I used to do SEO for niche websites until 2010 with a pretty decent success and then I totally lost interest in it, started to really hate it and focused on other things instead. Now, thanks to your articles I rediscover the beauty of it(can we say this about SEO, really? :-)) Thanks, man! Honestly!
HubSpot offers a powerful inbound marketing solution as a personalized and more effective alternative to traditional marketing strategies which can tend to harass consumers. It has developed a host of marketing apps which include tools for blogging, social media, lead management and even marketing analytics that people love and respond to. Founded in 2006, the company recently raised $35 million.
Round-the-Clock Customer Care. HasOffers provides an easy-to-use, intuitive user interface to help executives manage their affiliate marketing campaigns. But, they went above and beyond their call of duty by backing it with round-the-clock customer support. With this feature, you may tap their representatives via phone, chat, or email any time you have a question, and you can be sure that their staff will accommodate you.
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Sendinblue

Website-specific crawlers, or software that crawls one particular website at a time, are great for analyzing your own website's SEO strengths and weaknesses; they're arguably even more useful for scoping out the competition's. Website crawlers analyze a website's URL, link structure, images, CSS scripting, associated apps, and third-party services to evaluate SEO. Not unlike how a website monitoring tool scans for a webpage's overall "health," website crawlers can identify factors such as broken links and errors, website lag, and content or metadata with low keyword density and SEO value, while mapping a website's architecture. Website crawlers can help your business improve website user experience (UX) while identifying key areas of improvement to help pages rank better. DeepCrawl is, by far, the most granular and detailed website crawler in this roundup, although Ahrefs and Majestic also provide comprehensive domain crawling and website optimization recommendations. Another major crawler we didn't test is Screaming Frog, which we'll soon discuss in the section called "The Enterprise Tier."
MoEngage is an Intelligent Marketing Cloud that empowers companies to orchestrate campaigns across channels like push, email, in-app messaging, web push & SMS, with auto-optimization towards higher conversions powered by machine learning. By targeting your users through the right channel and at the right time, drive significant revenue gains and reduce marketing spends enormously.

CanIRank helps you find keywords where your site is already competitive, so you can achieve results quickly, with less cost and risk. Based on 2+ years of research, CanIRank’s Ranking Probability is over twice as accurate as other Keyword Difficulty tools. CanIRank is the only SEO software able to calculate a Keyword ROI Score to find the best balance between ranking difficulty and keyword value specifically for your website.
Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends and more to help you find the best keywords to rank for. They use a combination of free SEO tools to simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time each day.
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that you can easily assess your rankings and changes to them as well as new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis allowing you to easily compare your website to your competitors. If you’re looking for analytics reports that help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance.

MoEngage is an Intelligent Marketing Cloud that empowers companies to orchestrate campaigns across channels like push, email, in-app messaging, web push & SMS, with auto-optimization towards higher conversions powered by machine learning. By targeting your users through the right channel and at the right time, drive significant revenue gains and reduce marketing spends enormously. Learn more about MoEngage
Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Platform powers personalized, multi-channel content that generates the higher engagement need for retail success. Bronto is ideal for ecommerce retailers sending 250k+ emails/year or generating $1million+ in online revenue. Seamless integrations with any ecommerce engine enable your store to grow with Bronto, just like leading brands Rebecca Minkoff, Timex and Brooks. Learn more about Bronto Marketing Platform

PeerFly is an internationally recognized affiliate platform that dedicatedly serves advertisers and affiliates alike. Aiming to increase business sales and improve affiliates’ income, PeerFly pays its network of professionals only when a lead, sale, or other measurable transaction occurs. This unique cost-per-action pricing system has set PeerFly apart from other providers. This effort didn’t go to waste, as the network received multiple service awards given by different groups over the years. As of late, a total of over 8 million leads and sales were generated by the platform, and it has over 75,000 active publishers in at least 165 countries.


In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age:
Back in the early days of the web, you had to know your way around the “back end” of a website to publish and edit any online content. Coding know-how and programming experience were a requirement for anyone who wanted to develop web pages. Today, that’s no longer the case. Tools like WordPress and Drupal allow you to build websites and post content to the internet in minutes without any prior coding knowledge.

Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Platform powers personalized, multi-channel content that generates the higher engagement need for retail success. Bronto is ideal for ecommerce retailers sending 250k+ emails/year or generating $1million+ in online revenue. Seamless integrations with any ecommerce engine enable your store to grow with Bronto, just like leading brands Rebecca Minkoff, Timex and Brooks. Learn more about Bronto Marketing Platform


Bottom Line: LinkResearchTools is a set of SEO reporting and analysis features that delve deeper and more creatively into backlink tracking and link-focused site crawling than any other tool we tested. Its scope is limited as a standalone platform but its arsenal of backlink tools and prospecting and comparison features makes it a worthy addition to a business SEO tool suite.
With every search engine result page, Google shows us by example what kinds of links it favors, which content they consider most relevant, and how much keyword usage is too much. We just need to know how to listen! CanIRank turns all those data points into specific SEO Tasks, like which related words to include in your content, how to make important words stand out, and where to get links for maximum benefit with minimum risk.
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your online store and the number of backlinks you have. It also works as an SEO keyword tool allowing you to find the best keywords to rank for while also having features geared to site comparisons and tracking your rank.

If you’re looking for a more advanced SEO tool, you might want to check out CORA. If you’re looking for an advanced SEO site audit, they don’t come cheap but they’re about as comprehensive as they get. If you’re a medium to large sized business, this is likely the type of SEO tool you’ll be using to better understand areas of weakness and opportunity for your website.

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