ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. Run contests and build landing pages to increase engagement, gain followers and collect email addresses. LANDING PAGES: Build mobile-responsive landing pages in minutes using our readymade, customizable templates. CONTESTS & PROMOTIONS: From refer-a-friend and photo-vote contests to hashtag contests and simple sweepstakes, use our templates to launch a contest in minutes.
Hi Emma, Having a solid on-page SEO plan in place is one of the simpler things a marketer/webmaster can do to ensure they are optimizing the reach of their content and site. Before you worry about maintenance I would make sure that you’re considering the following on-page elements for the URLs on your domain: - The subject of the page is part of the title tag - The subject of the page is in the URL - From a thematic perspective you have diversity in the terms used covering the...
Hi Karen, because there are so many moving parts in a successful digital marketing strategy of any size, you will be hearing different answers to your questions. I will offer you one fairly simple solution. This is a very basic perspective but if you're not very experienced, this should help you. You seem to understand that SEO & social media are 2 important components of digital marketing. There are others that are just as important but my answer is based solely on your question. Think...
Colmex Pro is the leading European Regulated CFD Broker. Offering Tier 2 CFD’s, as well as Live Equities, Indices, Commodities, Futures, and Forex, Colmex Pro offers nearly every investment vehicle available on the US Stock Market to international day traders. Coupled with their partner’s educational packages and trade room access Colmex Pro offers investors the best opportunity to grow and learn how to day trade successfully. CPA up to $1000
Google used to make much of its ad hoc keyword search functionality available as well, but now the Keyword Planner is behind a paywall in AdWords as a premium feature. Difficulty scores are inspired by the way Google calculates its Competition Score metric in AdWords, though most vendors calculate difficulty using PA and DA numbers correlated with search engine positions, without AdWords data blended in at all. Search Volume is a different matter, and is almost always directly lifted from AdWords. Not to mention keyword suggestions and related keywords data, which in many tools come from Google's Suggest and Autocomplete application programming interfaces (APIs).
Yes, Open Link Profiler’s index isn’t as massive as the big tools (like Ahrefs and Majestic). But its paid version has some cool features (like on-page analysis and site audits) that can make the monthly payment worthwhile. Also, the free version is the best free backlink analysis tool I’ve ever used. So if you’re balling on a budget and want to see your competitor’s backlinks for free, give OpenLinkProfiler a shot.
Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.
Given that I am still in reading and preparation phase, I am mainly interested to overlap my niche with real life interests so I could have motivation to produce content on regular basis. Two that I am highly interested are PC parts and Fitness. I am aware they are too general subjects with lot of sites doing the same, but my idea is to produce constant review on PC parts, Laptops, Mobile devices, Accessories all in different categories, create lists like top5 or 10 under XX budget etc. Similar approach I would use if I I decide to go with Fitness path and divide content training advice, review of fat loss methods, supplementation, nutrition etc. I am aware that this will be a long journey and that it can pass few months before sales start to kick in and that’s the risk I am ready to take. My questions are:
Respondents from Search Engine Journal’s 2016 State of Marketing Report claim that content marketing is the “most effective aspect of digital marketing.” But, there’s a lot to handle regarding the planning and execution of a strong content strategy. There’s building the right creative team, developing a content calendar – and even when all that’s taken care of – the content itself needs to be created, optimized, and evaluated.
The old saying a picture is worth a thousand words applies even more in this scenario, as video is flat out better than any picture you could procure. A video lets the audience that you are speaking to get to know you and is a more personal way of creating content, which is why this type of tool can be so beneficial in building an audience of people that regularly come back to your videos, as well as your website.
SocialMotus - is an affordable, all-in-one social media marketing and management tool developed to help businesses of all sizes to connect and engage with existing and potential customers through social media. SocialMotus is a social media management and monitoring tool that lets you manage, publish, monitor, engage and measure your social marketing performance for Twitter, Facebook and LinkedIn from one platform.
Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from awareness and acquisition, through retention and loyalty for mid-market companies. With Act-On, marketers can drive better business outcomes and maximize CLV. Learn more about Act-On
atEvent offers the deepest, most flexible integrations with the most widely used Marketing Automation (MA) and CRM systems¿so your team can capture the insights you need at events, conferences, and tradeshows and transfer them into your systems accurately and automatically. Easily customize atEvent fields¿and even add hidden fields¿to sync seamlessly with your MA/CRM system. Information captured in atEvent will be transferred automatically in near real time, triggering your campaign workflows.
Overwhelming list of tools, but GREAT! Thanks for the sort options. I’m not doing much more with Google Analytics and Google Webmaster Tools than looking at traffic numbers. Your tips on how to use them were spot on. Would love an epic post on using both of those tools. I keep searching for how to use Google Analytics and have yet to find anything useful… except your few tips.
Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI. Learn more about AdHawk PPC Software
Your website can manage affiliate traffic. Before you begin thinking about investing in this marketing scheme, you must also determine if your website is capable of managing affiliate traffic. Otherwise, you will need to find an application that offers attribution tracking to ensure that you are accurate in sorting the leads that your affiliates generate.
SpyFu is a competitive intelligence tool for search marketers. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and an estimation of how they compare to their competitors in the marketplace. You can also type in a keyword to find the domains that buy it, the domains that rank for it, and how that has changed over time. With deep insights into both SEO and PPC, SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion.
WOW~ Obviously you have a ton of options based on the products you’ve covered here. What makes this great (besides the sheer numbers of options) is the fact that you can get a search based on various criteria. I’ve been playing with various combinations for the last 2 hours! lol And I have to admit that once I get the kids to bed I’ll be back exploring my options. Thank you, our team needed something like this!
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
Campaigner helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, and increased customer life time value. With almost two decades of digital marketing experience, Campaigner has served as the email marketing platform of choice for over 100,000 customers including some of the biggest brands in Retail and Publishing. Learn more about Campaigner
For simple website change monitoring, the interface is perfect. It’s simple to navigate, easy to understand, and is presented in a very straightforward way. The account dashboard displays a weekly graph detailing the number and type of changes in a monitored site. A history tab also provides a timeline with a change percentage for a better overview of the scope and scale of the tracked changes.
Hi Brian, it’s a great list, but I think one of the challenges for small/medium enterprises is allocating dollars. There’s probably at least $10k a month’s worth of subscriptions here. I know you only need one from each category, but even then, it’s at least $500 a month. I would love to know your list of monthly subscriptions for your business. Which ones do you genuinely pay money for? Personally I’m okay with maybe $50 a month for a tool…but I would have to be getting massive value for $300 a month.
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your online store and the number of backlinks you have. It also works as an SEO keyword tool allowing you to find the best keywords to rank for while also having features geared to site comparisons and tracking your rank.
These cloud-based, self-service tools have plenty of other unique optimization features, too. Some, such as AWR Cloud and Searchmetrics, also do search position monitoring—which means tracking how your page is doing against popular search queries. Others, such as SpyFu and LinkResearchTools, have more interactive data visualizations, granular and customizable reports, and return on investment (ROI) metrics geared toward online marketing and sales goals. The more powerful platforms can sport deeper analytics on paid advertising and pay-per-click (PPC) SEO as well. Though, at their core, the tools are all rooted in their ability to perform on-demand keyword queries.
HasOffers is a cloud-based performance marketing platform used by large enterprises globally. Geared towards measuring, analyzing, and optimizing your affiliate program, this software integrates mobile and desktop data to help you manage your campaigns seamlessly in one platform. You can utilize their software for as low as $279 a month when you choose from their monthly subscription plans but they also offer tailored pricing depending on your needs. For your convenience, they offer a free trial of their software to help you gauge whether or not it is the right fit for your company.
With Focus, the latest feature of OnPage.org, users can analyze metrics and settings of single URLs in real time. Like a digital assistant, Focus lists all optimization potentials in the following sections: SEO, Mobile, Social, App and Markup Stats. From this well-structured listing of error sources, a comprehensive ToDo list can be easily deduced as it is arranged according to relevancy. Like that, optimization workflows can be improved.
There are over one hundred marketing automation and campaign/lead management systems and even more sales automation, sales enablement and intelligence technology solutions available today, why the Captavi Platform? Captavi Platform stands out in the crowd because you and your sales and marketing team need to go to market faster, with more effective lead generation, and higher sales close rates. Captavi is:
LinkTrust has been in operation since 2002 and claims to be “the most accurate affiliate tracking software on the market.” And, it may be difficult to argue with that statement. LinkTrust features a customizable interface that allows you to track essentially any sort of advertising online and offline – cookies, pixels, server posts, host,CPA, CPC, Pay-per-call, mobile traffic. You’ll also have access to “a slew of heavy-duty reports,” filter options for traffic, top-notch support and the patented LinkTrust Remote Traffic Agent (RTA).
Hitpath allows clients to efficiently attribute the numerous factors of their digital marketing endeavors. It is leveraged to evaluate measurable, smart customer engagements. One of the most user-friendly tracking software in the market, Hitpath is fast and productive, enabling affiliate tracking in real-time. It also offers free training for this software along with 24/7 support. Other features include: Affiliate management, Real-time campaign tracking, Accounting module, Cross pub campaign accelerator, and a pleasant interface
Refersion is an integrated performance marketing platform created for entrepreneurs looking to utilize promotion networks. Every aspect of the program creating and launching process is covered by this web-based software, so you do not have to sacrifice too much time or disrupt your operations. In fact, setting up an account and connecting Refersion to your online shop usually takes only a few minutes. After the setup, you can focus on expanding your business by working with brand ambassadors, bloggers, promoters, and social influencers; all while monitoring how many clicks and conversions occur in real-time. Refersion, being a flexible software, can be customized according to company size, helping entrepreneurs from anywhere on the globe thrive in a fast-paced world that prioritizes performance and data. On a monthly basis, Starter subscriptions cost $19, the Professional package costs $89, and the Enterprise plan is priced by quote.
More traffic, more profits. More traffic equals more leads and, ultimately, more profits. SEO is now a must in your marketing strategy even if you lack an eCommerce website. The more efficient your SEO efforts are, the likelier they’ll lead to higher search rankings for you. That bodes well not just for direct sales, but for being found online during a customer’s product research.
Why It Is Important: “It helps me keep all of my communications straight. It integrates with the majority of the tools out there, so it eliminates redundancy. I can login to most tools with it as well, so I don’t need to remember passwords. The HubSpot CRM is an amazing tool, for example, so with the Sales Pro add-on, it supercharges the way I use my email and makes my inbox an extension of my CRM. It’s the most efficient part of my business. I love it!”
HubSpot's tools can be an especially good choice for small business owners with little or no experience in internet marketing. To start with, HubSpot's tools are ready-to-use, and allow users to design their own workflows. This makes it easy to completely customize your content and segment, nurture and evaluate your sales leads in a personalized way. There's also a free SFA product for those wanting it.
Everflow is a smart analytics tool for marketers. It plays a crucial role for scaling your mobile performance. It offers unique features like prevention of fraudulent activities across impressions, clicks, conversions and post conversion events, full monetization via smart links, smart alerting system, deep analytics and reporting. Also, you can customize everything from the reporting to the UI at the network and individual user level.
Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others. Learn more about Omnisend
Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”
Pay-per-click (PPC) advertising – like Google Adwords and Facebook – are getting more expensive all the time. While we invest heavily in Google Adwords ourselves here at LeadDyno, I can tell you that our click costs are constantly creeping up. Which means that next month, I know we’ll have to pay a little bit more to get the same results. Our affiliate program, on the other hand, is always profitable… because we pay our affiliates a commission based on the sales they bring us. Until they sell something, we don’t have to pay them anything. Affiliate marketing is also more scalable than pay-per-click (PPC) marketing. While there are a fixed number of relevant keywords that we (and you) can bid on and make money, there’s basically an unlimited amount of product that you can sell with affiliate partners.
Great article Brain. I have read your many article and watched your video quite a sometimes. You do great content and explains everything thoroughly specially the INFOGRAPHICS in your content. How do you created? LOL! Learning is the key, which I try to do from your articles. Thanks for sharing this information. Majestic, Ahref, SEMRUSH, Moz are the best ones in the SEO business which I use on daily basis.
What I Used Before This: “This tool is rather new for our agency. It still has a few kinks but the CEO has been quick to respond to technical issues and I think the product is pretty amazing and will only get better. Before we used Adobe Illustrator or Photoshop, we changed because of the amount of time it took to finalize content offers for our clients.”
Earning income via Target affiliates, however, requires a bit of work. Cookies expire in just seven days, and commissions can be as low as just one percent, so you’ll need to be operating a high-traffic website in order to make serious cash with this program. But with Target’s much-beloved brand reputation and vast catalog, relevant product links can be a big earner for established influencers.
Barry Schwartz is the master of sharing content around anything to do with SEO. Normally the first person to write about algorithm updates (sometimes even before Google) Barry is the news editor of Search Engine Land and runs Search Engine Roundtable, both blogs around the topic of SEM. Barry also owns his own web consultancy firm called RustyBrick.
Why It Is Important: “Aside from HubSpot, Jira is the hub of all activity in our organization, regardless of team, position, or seniority. While at a high-level, it may seem like just a fancy “to-do list,” it’s become so much more than that. Jira gives everyone full transparency into their peers’ work. It what keeps us all on the same page, allowing anyone to evaluate workloads, project progress, capacity, and overall productivity. Yes, we’d love to see some UX/UI changes, but in the past year, Jira has become indispensable.”