Sender makes it easy for e-commerce marketers to send automated marketing emails and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantContact. With 1-click integrations you can connect your Magento, WooCommerce, WordPress, PrestaShop and other webshops and send transaction emails as well as highly converting newsletters in order to grow your business. Everything you need for effective email marketing within a few clicks. Learn more about SENDER
Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M... See Full Bio
Ecrion makes software for companies who want to establish genuine, 1-to-1 connections with their customers across multiple engagement channels. Our customers effectively communicate and engage with their audiences using personalized communications, omni-channel delivery and next-generation interactivity in one unified, scalable platform. Learn more about Ecrion Engage
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
Forge Strong Relationships With Affiliates. Affiliates are your partners. To ensure a mutually beneficial relationship, it is not enough to just compensate them for their contribution. You must also be able to give them the URLs and promotional materials they need on time as well as be transparent with performance reports. AffiliateWP lets you do this through their affiliate dashboard feature. This way, you not only improve your marketing strategy but also develop lasting relationships with affiliates.
With years of proven stability, thousands of user friendly features and technical support located in the USA, it's no wonder iDevAffiliate has been the leading affiliate software in it's class for so many years. We've taken things a step further in the latest release by adding the missing ingredient. Affiliate Training. Now with a monthly subscription you can offer your affiliates hours of video training!
The graphical user interface of the SEO software is an important aspect. Our analysis hones in on how well the interface caters to both experienced and new users by providing a level of customization while also providing standardization which meets the guides and tutorials produced. Having an intuitive interface which takes advantage of different features standard to operating systems and programs is certainly a benefit.
SharpSpring is a comprehensive marketing automation platform with robust features, functionality & performance. It's one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd-party CRM integration, social management tools, landing page & blog builders, universal CMS compatibility, and integration with hundreds of apps. SharpSpring is usually less than 1/3 the cost of other platforms and offers marketing agencies a special partner program. Learn more about SharpSpring
Crawlers are largely a separate product category. There is some overlap with the self-service keyword tools (Ahrefs, for instance, does both), but crawling is another important piece of the puzzle. We tested several tools with these capabilities either as their express purpose or as features within a larger platform. Ahrefs, DeepCrawl, Majestic, and LinkResearchTools are all primarily focused on crawling and backlink tracking, the inbound links coming to your site from another website. Moz Pro, SpyFu, SEMrush, and AWR Cloud all include domain crawling or backlink tracking features as part of their SEO arsenals.
For traditional SEO, this has meant some loss of key real estate. For SERP results pages that once had 10 positions, it's not uncommon now to see seven organic search results below a Featured Snippet or Quick Answer box. Rather than relying on PageRank algorithm for a specific keyword, Google search queries rely increasingly on ML algorithms and the Google Knowledge Graph to trigger a Quick Answer or pull a description into a snippet atop the SERP.
Klaviyo is a modern marketing platform that lets ecommerce brands build an unlimited number of high-value customer relationships. Unlike other marketing software, Klaviyo does not force you to trade off between ease of use and powerful functionality. That means stores can take advantage of highly-targeted email and social marketing segmentation strategies without compromising speed. Thats why over 10,000 innovative brands like Brooklinen and Bonobos have switched to Klaviyo.

This affiliate and digital marketing tracking software can track leads, add, calls, sales conversion, as well as networks. It tracks and optimizes the success of your internet affiliate marketing endeavors with efficacy, enabling you to operate a successful campaign. LinkTrust has a customizable interface that lets you track all types of offline and online advertising through pixels, server posts, cookies, CPA, CC, mobile traffic, and Pay-per-call. Other features include: • LinkTrust RTA (Remote Traffic Agent) • Lead distribution and management • Affiliate management • Campaign management • Customizable lead validation • Fraud detection, lead management • Real-time reporting • Mobile tracking  
HubSpot's tools can be an especially good choice for small business owners with little or no experience in internet marketing. To start with, HubSpot's tools are ready-to-use, and allow users to design their own workflows. This makes it easy to completely customize your content and segment, nurture and evaluate your sales leads in a personalized way. There's also a free SFA product for those wanting it.
Some of the world’s best software brands run their affiliate marketing programs on traditional affiliate networks. Below you may find a list of such affiliate networks as well as select examples of respective software programs (picked based on their performance at the time of this post) found on these networks. There are many other software-related opportunities on each network, and it is a good idea to join these networks to browse the options for yourself (either as an affiliate looking to monetize your efforts, or as a brand doing your competitive intelligence). Whether you will find a good match or not, will depend on the type of technology or software that your target audience is interested in.
SEMrush will also help you with keyword research, domain vs. domain comparisons, custom reporting, overall site audits, optimization progress tracking, brand monitoring services, and organic traffic insights. SEMrush will also provide you with content insights by updating you on current industry trends, and engagement data to help you understand what content is working across your websites.
Up to 150% improvement in email campaigns open rate, by using Socital Media data to personalize content. Other results for e-commerce clients: a. 10x faster email database collection, b. Up to 9x improvement of sales conversion rate, c. Decrease of 10-20% of cart abandonment rate, d. Save up to 25% of your digital marketing spend through better segmentation of audience. Ideal for e-commerce stores in fashion, beauty, electronics and furniture/home. GDPR compliant. No need for coding. FREE TRIAL
Hi Brian, it’s a great list, but I think one of the challenges for small/medium enterprises is allocating dollars. There’s probably at least $10k a month’s worth of subscriptions here. I know you only need one from each category, but even then, it’s at least $500 a month. I would love to know your list of monthly subscriptions for your business. Which ones do you genuinely pay money for? Personally I’m okay with maybe $50 a month for a tool…but I would have to be getting massive value for $300 a month.
Kangaroo Rewards is a Loyalty marketing platform that fosters customer engagement leading to increased retention and revenues for businesses. Kangaroo offers a very rich collection of powerful features at an affordable price that fits every budget, which makes it one of the most competitive solutions on the market today. New Businesses are able to create their loyalty program on Kangaroo Rewards in less than 2 minutes, and dressing it up to fit the look & feel of their brand. Learn more about Kangaroo Rewards

We can also limit the number of characters needed for certain content requests, so that clients don’t just do a data dump on certain sections, which helps us avoid more sifting and distilling work on our side. We are also experimenting with using it for getting content for other types of projects like blog posts, ad copy, ebooks and long-form content for pillar pages.
Link Insertion Made Hassle-Free. Inserting affiliate links within your website content is as easy as incorporating javascript snippets into the your site template. If you don’t have time to find potential links, fret not. VigLink offers an automatic link insertion feature that takes care of finding where to insert affiliate links, so you can focus on what you do best–producing new content.
What I Used Before This: “Calend.ly. HubSpot calendar is so much more user friendly. All in one is a really important thing to our company. We have a million tools and reducing technology has been a goal for 2017. HubSpot Meetings makes Round Robin booking and Team Booking very easy. It sends out notifications for the meetings and sends out all of our Zoom.us conference information as well. The reminder HubSpot sends from the calendar link has the CRM record attached so it’s very easy to see where we were in the conversation before we meet. Arranging calendars can be a real pain. And this has accelerated our sales process and our operations to a greater extent then most things.”
Enterprise bi-directional texting platform for businesses that believe talking "with" people is more effective than talking "at" people. Dedicated local numbers are used instead of short codes, for that extra personal touch We offer full automation (birthdays/holidays/dates), Pictures/Videos, Auto-Responders, Unlimited Keywords & Drip Campaigns with geo-location all from regular phone numbers and unlimited personalization options. Don't pay a penny until you try us for free! No contracts.
Those who’re seeking a robust management tool to optimize and monitor your affiliate networks would do well to explore the cloud-based CAKE. Within one convenient dashboard, you can check your network's overall performance and manage contacts while reviewing the results. This tool has a wide range of interesting features that include: • Fraud protection • Pixel management • Targeted campaign by device or location • Real-time metrics • Individual portals for affiliates as well as clients • 24/7 support • Referral rewards • Customizable The pricing is intrinsically based on usage and depends on what your business necessitates. The three price levels include Pro, Select, and Enterprise.
The Screaming Frog SEO Spider is a small desktop program you can install locally on your PC, Mac or Linux machine which spiders websites' links, images, CSS, script and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel.
Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.

Steady, Trackable Growth.  ReferralCandy takes notes of referral engagement metrics, which entrepreneurs can use to learn more about customer behavior when sharing their brand. This way, you can efficiently track the progress of your referral system, find out how much sales it yields, as well as help you figure out how to further improve the referral scheme you are using.


Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Sendinblue
SEO is crucial to any business that wants to draw in customers looking for its services on search engines like Google or Bing. Boosting your organic search is a great way to attract new customers, and SEO tools are central elements of achieving that goal. Here are some of the SEO tools to consider, as well as some tips on how to select the tools that best suit your business.
Up to 150% improvement in email campaigns open rate, by using Socital Media data to personalize content. Other results for e-commerce clients: a. 10x faster email database collection, b. Up to 9x improvement of sales conversion rate, c. Decrease of 10-20% of cart abandonment rate, d. Save up to 25% of your digital marketing spend through better segmentation of audience. Ideal for e-commerce stores in fashion, beauty, electronics and furniture/home. GDPR compliant. No need for coding. FREE TRIAL

Where the free Google tools can provide complementary value is in fact-checking. If you're checking out more than one of these SEO tools, you'll quickly realize this isn't an exact science. If you were to look at the PA, DA, and keyword difficulty scores across KWFinder.com, Moz, SpyFu, SEMrush, Ahrefs, AWR Cloud, and Searchmetrics for the same set of keywords, you might get different numbers across each metric separated by anywhere from a few points to dozens. If your business is unsure about an optimization campaign on a particular keyword, you can cross-check with data straight from a free AdWords account and Search Console. Another trick: Enable Incognito mode in your browser along with an extension like the free Moz Toolbar and you can run case-by-case searches on specific keywords to get an organic look at your target search results page.


New prospective users often ask me how easy it is for their affiliate to share their link. It’s “stupid simple.” Here’s how it works… When your affiliates sign up with you, they’ll automatically receive an email from you welcoming them to your affiliate program. This email will contain their unique referral link. It will also contain a “one-click” login link to their Affiliate Dashboard. The Affiliate Dashboard is where your affiliate can share their link via email and social media with a single click. For example, when they click the Facebook button, they’ll automatically be forwarded over to Facebook, with a new post pre-populated, and their affiliate link already embedded! They can add a personal note or recommendation if they’d like – or they can simply click “Post” to get the message up on their Wall immediately. This “convenience factor” is huge. Affiliates are able to share their link early and often with their friends and colleagues. It really couldn’t be any easier. The Affiliate Dashboard is also where they can grab marketing materials like banner ads for their website or blog. The banners will already have their affiliate link embedded. So, your affiliate can simply copy the HTML and paste it to their site – or they can have their web developer do this for them.
SharpSpring is a comprehensive marketing automation platform with robust features, functionality & performance. It's one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd-party CRM integration, social management tools, landing page & blog builders, universal CMS compatibility, and integration with hundreds of apps. SharpSpring is usually less than 1/3 the cost of other platforms and offers marketing agencies a special partner program. Learn more about SharpSpring
As you may have noticed, the above list is merely alphabetical. Keep also in mind that many of the above are significantly broader than a pure “affiliate network”. Some of them provide true all-in-one solutions that empower software vendors with everything needed to sell their product online (from online interfaces to payment processing, and much more).
Net-Results is the 1st choice for people buying marketing automation for the 2nd time. Achieve ROI within 3 months. Go live within your first month. Always get all the support you need, at no additional cost. No hidden costs, ever. The best-rated customer support team in the B2B marketing automation industry according to G2 Crowd. We're the marketing automation vendor that still gives a p**p and it shows. Come join the Net-Results family and start rocking. Learn more about Net-Results
AWeber's suite of easy-to-use email marketing and automation tools are trusted by over 100,000 entrepreneurs, small businesses and nonprofits. Turn passive prospects into loyal customers with mobile-responsive email newsletters, engaging automated email campaigns, subscriber segmentation and management, subscriber signup forms, and more. Take advantage of our award-winning 24/7 customer support, 450+ integrations and free mobile apps to grow and manage your email lists. Learn more about AWeber Email Marketing
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart promotions to personalized content and emails, Personyze combines machine learning with powerful targeting to provide relevant experiences that drive engagement and conversion.
Morph.ai chat-based marketing automation tools help you do smart and personalized marketing on chat and convert more of your social, website and ad traffic into leads. Morph.ai provides easy tools for building rich chat experiences, running multiple Lead Generation Campaigns, add Website Widgets, Run A/B Tests, Manage Lead Lifecycle, do automated follow-ups and lead nurturing, Funnel Analytics, and Intelligent Optimisations all integrated with Facebook Messenger and Website Livechat plugin.
AWeber's suite of easy-to-use email marketing and automation tools are trusted by over 100,000 entrepreneurs, small businesses and nonprofits. Turn passive prospects into loyal customers with mobile-responsive email newsletters, engaging automated email campaigns, subscriber segmentation and management, subscriber signup forms, and more. Take advantage of our award-winning 24/7 customer support, 450+ integrations and free mobile apps to grow and manage your email lists.
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. That would be the Domain Comparison tool. We add our site and those of 4 of our competitors to it. This helps to find sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so great if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
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