Crownpeak Digital Quality Management (DQM) picks up where traditional web content management leaves off. It's specifically designed for multi-site, enterprise environments and works to automate key governance processes - delivering the unified and consistent application of content quality and legal or regulatory compliance standards across your global digital touchpoints. The platform comes with unrivalled compliance monitoring capabilities, and covers everything from SEO, user experience (UX), mobile web, and accessibility requirements. It is also uniquely customizable enabling precision monitoring of your company's unique brand and business rules and content localization requirements. Designed to work with any CMS, Crownpeak's platform makes quality assurance seamless. It integrates directly with existing publication workflow, enabling digital marketers and content professionals to test and optimize their work in both pre- and post-publication environments
ShippingEasy is an automation platform for email marketing and customer segmentation, inventory management, and shipping. With ShippingEasy, online sellers can create and send automated or one-time email marketing campaigns to targeted audience segments, recommending products, requesting reviews, and promoting specials. The solution is multi-platform so merchants can send automated emails across all their channels.
SocialMotus - is an affordable, all-in-one social media marketing and management tool developed to help businesses of all sizes to connect and engage with existing and potential customers through social media. SocialMotus is a social media management and monitoring tool that lets you manage, publish, monitor, engage and measure your social marketing performance for Twitter, Facebook and LinkedIn from one platform.
If you’re looking for a more advanced SEO tool, you might want to check out CORA. If you’re looking for an advanced SEO site audit, they don’t come cheap but they’re about as comprehensive as they get. If you’re a medium to large sized business, this is likely the type of SEO tool you’ll be using to better understand areas of weakness and opportunity for your website.
Thanks for the great list Brian. I am looking for a tool that would allow me to enter a keyword such as “electrician”. I would then want to limit the search to the local city my client is in. I would like to then get results back that show at least the top ten sites on Google and competition data that would help me to make the best decision on local keywords to try and rank for. Any suggestions?
OmniStar has been in business for over 13 years and states on its website that it has been voted the #1 affiliate software. The company delivers a straightforward and solid tracking software that is easy to set up (it should only take you under 10 minutes to get started), integrates with every payment gateway or shopping cart, OSI Affiliate Software, and connects you with new partners and customers through social media and improved SEO.
AdScale is an AI platform, that optimizes & automates Google Ads and Facebook campaigns. Improve your digital advertising performance by 30% and more. Reduce time-consuming and repetitive tasks. Save up to 80% of time spent on campaign management. Our features: Cross-platform budget management, 24/7 bid optimization, automated personalized reports, account structure & quality score improvements, real-time alerts, click-fraud protection, insightful dashboards & more! Learn more about AdScale
You have the manpower and resources for it. While many processes involved in marketing can be automated, it is important to be hands-on when it comes to this scheme. You must be proactive in monitoring your affiliates and tracking your conversions to make sure you are properly compensating your partners. Additionally, you must be financially prepared to invest in these software.
The tool you covered (Content Analyzer) is used for content optimization, but it’s really a much smaller aspect of content overall. Content Analyzer measures content quality, and helps you write higher-quality content, but this level of content optimization is really a second step — it’s something you do once you’ve built a cohesive content strategy.
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 4 million companies worldwide.
Copy audit. Duplicate copies are penalized by search engines, hence, this app scours your pages for plagiarized copy. The level of plagiarism is also indicated for more in-depth analysis. The process works vice-versa also: other sites are tracked for copies that are appropriated from you. A parallel feature may be offered: copy readability, which is also a major Google ranking factor. This tool analyzes your articles for clarity and readability, but, note, it cannot accurately judge literary styles, so take the readability score with a grain of salt.
We can also limit the number of characters needed for certain content requests, so that clients don’t just do a data dump on certain sections, which helps us avoid more sifting and distilling work on our side. We are also experimenting with using it for getting content for other types of projects like blog posts, ad copy, ebooks and long-form content for pillar pages.
Contactually's software makes it simple to stay engaged with every part of your network. You simply categorize your key contacts into Buckets, and your Contactually account will take care of the rest. That means no more worrying about who to follow-up with today, how any prior interactions went, or what to say to break the ice. With regular follow-up like this, you'll soon realize you have fewer cold, forgotten connections, and more warm, engaged relationships that are thinking of you. Learn more about Contactually
Simplified Communications. Coordinating is one of the most challenging aspects of marketing. This is even more difficult when you are working with individuals who are not employees of your company. With Ambassador, you can use tools that permits affiliates and brand ambassadors to access your promotional resources through a portal and allow partner agencies to directly enter leads into your CRM. This way, you won’t have to worry about forgetting to provide links or send payments.
The emphasis on tools, meaning plural, is important because there's no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. This will certainly put your website at the top of Google's search results but always with an indicator that yours is a paid position. To win the more valuable and customer-trusted organic search spots (meaning those spots that start below all of those marked with an "Ad" icon), you must have a balanced and comprehensive SEO strategy in place.