I am new to this line of work and seem to run into “Longtail Pro” a lot. I noticed that “Longtail Pro” is not mentioned in your tool list (unless I missed it), therefore I was wondering if you recommend it. SEMrush is definitely a priority on my list of tools to purchase, but I’m not sure if I want to (or need to) spend money on “Longtail Pro” or any other premium SEO tool for that matter.
Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others. Learn more about Omnisend
As of May 2016, the SEO tool industry was worth $65 billion and growing. Projections have the industry burgeoning to $79 billion in total value by the year 2020. A 2016 survey entitled What Works in Online Marketing found that of 357 marketers, 94 percent planned to increase their SEO budgets or keep them flat through 2017. Those results portend continued growth into 2018, as do the trends of more users online, more user searches on search engines and the increased sophistication of SEO tools in general.

SEO PowerSuite's reports are white-label, fully custom, and designed responsively, so they look their best on any device. Sharing and delivery is super easy: a click of a button will upload your report to the cloud and give you a shareable link, and the automatic report mailer will deliver reports to clients on your schedule, as a direct link or attachment, in a plain text or custom HTML email.
Blitz marketing automation allows contacts to come into the system automatically from referral partners, lead vendors, telemarketers and more. Once contacts are in the system, automated, customized workflows take over to streamline the nurture process. From sending out automatic emails to leads and customers to sales staff receiving scheduled follow-up reminders, Blitz can help nurture your pipeline and keep your sales team focused on growing your business. Request a free demo or trial today! Learn more about Blitz

Klaviyo is a modern marketing platform that lets ecommerce brands build an unlimited number of high-value customer relationships. Unlike other marketing software, Klaviyo does not force you to trade off between ease of use and powerful functionality. That means stores can take advantage of highly-targeted email and social marketing segmentation strategies without compromising speed. Thats why over 10,000 innovative brands like Brooklinen and Bonobos have switched to Klaviyo. Learn more about Klaviyo
Lucy works as an AI-powered knowledge management platform. Built for the Fortune 1000 and the agencies that serve them, she combs through more data in a minute than an entire team could sift through in a yearunlocking, democratizing, and making it instantly accessible to those who need it. Powered by Equals 3 Proprietary IP and machine learning algorithms, Lucy analyzes structured and unstructured data and empowers team to do far more in much less time. You + Lucy = 3
Track Your Affiliate Program On-The-Go. Built with marketers in mind, this software solution boasts a mobile-friendly interface to help entrepreneurs, freelancers, and executives monitor their campaign’s progress wherever they are and whenever they want. The platform itself is developed to fit the screen of different devices, so you won’t have to make room in your mobile’s storage for a separate application.
Screaming Frog is considered one of the best SEO tools online by the experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to, said the speed at which you can get insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and areas of improvement for link building. Their SEO Spider tool was considered the best feature by top SEO experts.
Thanks Brian – seems like I’ve tinkered with most of these. I know there’s no silver bullet to the entirety of the SEO tool landscape, but I’m curious if others have found any solution that encompasses most of the SEO requirements. I’ve recently purchased SEO PowerSuite (rank tracking, link assist, seo spyglass and website auditor) and have not made up my mind. I guess the fact that I still go to ProRankTracker and Long Tail Pro on a daily basis should tell me that no “one tool to rule them all” really exists (yet).

BrightEdge is the global leader in enterprise content performance. As a SaaS technology SEO platform BrightEdge enables marketers to drive traffic, conversions, and revenue from their largest marketing channel – organic search. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results. Enterprises value BrightEdge SEO Recommendations, Blended Rank, Trended Share of Voice, Content Optimizer, Search Opportunity Forecasting, and ContentIQ features. BrightEdge’s Data Cube also allows you to uncover your competitors’ content marketing strategies to develop superior content and search marketing results.
WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as Push, In-app, SMS, Web Push, Email, On-site Notifications, On-site Surveys and On-site Feedback. Through WebEngage, companies can create complex lifecycle campaigns in seconds using the Journey Designer.

Free SEO tools like Answer The Public allow you to easily find topics to write about for your ecommerce blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around for keywords like fitness, yoga, running, crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would’ve only taken you five minutes of effort making it one of the most efficient ways to come up with SEO topics for new websites.
SE Ranking is a cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more. Besides standard SEO tools the system offers a set of additional features such as White Label and Marketing Plan aimed at bringing your professional digital services to a whole new level. All on one platform within the same user-friendly interface. For more information, please visit seranking.com
Aimtell enables users to re-engage their website visitors with highly targeted mobile & desktop web push notifications. With Aimtell, visitors can subscribe to your website in 1 click. Subscribers then are automatically amplified with data including page views, geolocation, and any custom events/attributes. These data points can then be used to create highly customizable segments to send targeted push notifications to.
Overwhelming list of tools, but GREAT! Thanks for the sort options. I’m not doing much more with Google Analytics and Google Webmaster Tools than looking at traffic numbers. Your tips on how to use them were spot on. Would love an epic post on using both of those tools. I keep searching for how to use Google Analytics and have yet to find anything useful… except your few tips.

The average commission rate is $58 per the Shopify website. Shopify’s commissions are paid according to different metrics. For instance, if a referral signs up for the Shopify Plus enterprise plan (the highest tier), the payout is a flat $2,000. Referrals who sign up for the standard plan earn a $598 commission. The payout for a Basic account is $58. Commissions are calculated as follows: you will earn two times the monthly rate but only two months after the user has been a paying customer.
SocialMotus - is an affordable, all-in-one social media marketing and management tool developed to help businesses of all sizes to connect and engage with existing and potential customers through social media. SocialMotus is a social media management and monitoring tool that lets you manage, publish, monitor, engage and measure your social marketing performance for Twitter, Facebook and LinkedIn from one platform.
Hit Path is one the fastest and most user-friendly affiliate tracking programs available. By using state-of-the technology, Hit Path can offer a reliable and scalable multichannel tracking platform that can be customized to meet your specific needs. Among the abundance of features that Hit Path comes equipped with are: free training, 24/7 support, real-time campaign tracking, affiliate management, the Crosspub campaign accelerator, accounting module, and a white-labelled interface.
Affise is a traffic tracking software built to serve advertisers and marketers who wish to kickstart or run their own networks. Accessible via Windows and Mac, this cloud-hosted solution offers a suite of automation tools for affiliate marketing operations. Among the applications it includes are FraudScore, 24metrics, advanced TrafficBack, deep targeting, publisher and advertiser billing, personalized report calculations, real-time statistics, and audit history. Offering monthly subscription plans ranging from $299 to $499, they also offer quote-based pricing for large businesses. To learn if this is the right software for your operations, you may take advantage of their free trial or consult one of their specialists.
A relative newcomer that was only founded in 2014, ConvertKit has taken the world of email marketing by storm. According to the company, they now have nearly 20,000 active customers of their email services. Their affiliate program works by paying existing customers a lifetime 30 percent commission for referrals that subsequently become ConvertKit customers or who sign up for ConvertKit webinars and other digital products.
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
An end-to-end performance marketing management platform, Everflow landed a spot on our list for its robust affiliate marketing features. It provides users with a powerful cloud infrastructure that enables mobile affiliate management on any level of scale. Furthermore, the software consolidates data on all offers and publishers in a unified interface making it easy for you to get an accurate breakdown of conversions. Compatible with all desktop and mobile devices, Everflow also comes with customizable data analytics, visualization, and reporting capabilities so you can have complete transparency over your marketing data.
This affiliate and digital marketing tracking software can track leads, add, calls, sales conversion, as well as networks. It tracks and optimizes the success of your internet affiliate marketing endeavors with efficacy, enabling you to operate a successful campaign. LinkTrust has a customizable interface that lets you track all types of offline and online advertising through pixels, server posts, cookies, CPA, CC, mobile traffic, and Pay-per-call. Other features include: • LinkTrust RTA (Remote Traffic Agent) • Lead distribution and management • Affiliate management • Campaign management • Customizable lead validation • Fraud detection, lead management • Real-time reporting • Mobile tracking  
The Assisting Orbit: As you board a new product or a platform, it is imperative that you are taken through the entire tool before you start working on it. Doing that does not only clarify a lot of the feature but also helps you make the most of the product that you have invested in. Keeping this requirement in mind, Tapfiliate has provided an assisting orbit, a small button like feature on the top which on being pressed, give you like a tour of the tool. Once you are done taking the tour, you can go about using the features. However, if you still get stuck somewhere after taking the orbit, you can always reactivate it any time you like. For example, if you have already completed creating a program and want to move on to the next one but get stuck somewhere, this is the button that will help you out.
As you probably know by now, most affiliate tracking software is pretty complex to get setup! You won’t have any setup issues with LeadDyno. We designed it to be really easy to integrate with your website. Many of our E-Commerce integrations are “one-click.” For example, if you’re a Shopify store owner, you simply enter the URL of your store, give LeadDyno permission to connect with it, and you’re done. You simply do this once, and you’re ready to start rolling out links and marketing materials to your affiliates! We also provide complimentary setup help. We’re available to assist five days per week via phone, six days per week via live chat, and seven days per week via email.
When selecting an SEO tool, it's important to first understand what the software you're considering offers. Some tools cover the gamut of SEO – keyword research, web crawling, backlink analysis, etc. – while others focus on just one or two areas. Oftentimes, SEO requires the use of several tools in conjunction with one another, so don't be afraid to look into more specialized tools and then consider others to fill in the gaps. It all depends on your needs and budget. It's wise to get all these aspects down on paper before proceeding.
Marketo is one of the biggest and most established marketing automation companies, which makes it easy to launch and manage marketing campaigns. Marketo offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics. In 2012, the company generated revenue to the value of $58.4 million and was recently registered on NASDAQ.
Being a part of, and especially, an owner of an affiliate program comes with a lot of responsibilities. Over here, you are not dealing alone and taking care of your marketing activities, but involved with some other people who are your affiliates and helping you promote your marketing campaign to greater networks online. With being in such a position, you are responsible for making sure that you are setting up the right commission, the right amount and the correct percentage. However, setting it up is not where the deal ends, you will now also have to keep track of each of those commissions as a conversion takes place- which is where Tapfiliate helps you out.
Post Affiliate Pro is another useful affiliate marketing tracking software trusted by over 2,700 companies globally. It can link to more than 170 CMS as well as best payment gateways. Features: • Customizable interface • Themes • Multilingual support • Forced matrix • Direct tracking of links • Affiliate link styles • Fraud protection • Image, flash, and text link banners • Trends reports.
Easy, Customizable Integration. Harnessing the power of VigLink’s various products is not as difficult as you might think. They offer a variety of customizable integration methods that can work across different websites, mobile apps, and desktop apps. Whether you are a merchant looking to sponsor content and make paid placements or a publisher interested in making extra income or expanding your influence, VigLink is sure to have options for you.
Faster Lead Generation. Apart from facilitating a placements marketplace and providing pay-per-call solutions to promote products in a variety of distribution channels, CJ Affiliate also has lead generation options. This allows publishers who want to generate better revenue to connect with advertisers who are interested in going beyond traditional affiliate sales to boost their business.
Real-Time Analytics. Discovering, compiling, and interpreting data is difficult. It is even more taxing when you need to keep tabs on multiple clicks at a time. To lighten your load, Afftrack has a real-time analytics feature that guarantees 99.999% uptime, reliability, and scalability. This way, all you have to do is sit back, relax, and watch your business as it grows.
Marketing Automation built for ecommerce marketers. When a single customer view is at the core of your marketing, amazing things can happen. Thats why Zaius brings together CRM, marketing automation, and analytics in one dream B2C marketing platform so you can deliver beautiful, relevant, and effective messages across channels and devices in real-time, and discover revenue opportunities you never even knew existed.
Campaigner helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, and increased customer life time value. With almost two decades of digital marketing experience, Campaigner has served as the email marketing platform of choice for over 100,000 customers including some of the biggest brands in Retail and Publishing. Learn more about Campaigner
Free SEO tools like Answer The Public allow you to easily find topics to write about for your ecommerce blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around for keywords like fitness, yoga, running, crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would’ve only taken you five minutes of effort making it one of the most efficient ways to come up with SEO topics for new websites.
Why It Is Important: “It controls our complete project management. This tool gives us a clear view of outstanding projects and allows us to organize them in any way we desire. It is also a great place for us to collaborate with team members in the same area. We can create repeating tasks for team members, lay out calendar events, store all meeting & client notes, create templates for future tasks, and review project statuses.”
LinkConnector is something of a mixed bag, so it’s probably best for experienced affiliates who have become disillusioned with other networks and are looking to expand. LinkConnector’s bizarre mix of high-quality products and a low-quality dashboard make it hard to truly assess its viability, but their exclusive deals with some vendors can make it a true home run for publishers working in certain niches.
Enterprise bi-directional texting platform for businesses that believe talking "with" people is more effective than talking "at" people. Dedicated local numbers are used instead of short codes, for that extra personal touch We offer full automation (birthdays/holidays/dates), Pictures/Videos, Auto-Responders, Unlimited Keywords & Drip Campaigns with geo-location all from regular phone numbers and unlimited personalization options. Don't pay a penny until you try us for free! No contracts.
Keri Lindenmuth’s, a Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can make to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors are performing well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”
Marketo is one of the biggest and most established marketing automation companies, which makes it easy to launch and manage marketing campaigns. Marketo offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics. In 2012, the company generated revenue to the value of $58.4 million and was recently registered on NASDAQ.
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month.
From my perspective, I want key info on a site with 1-2 clicks with a low memory profile in Chrome, than the ability to dive deeper again with some Chrome extensions some of which don’t play nice to each other. You seemed to have missed a few great extensions like NoFollow Simple that might be a good first pass at a website etc. I also use SimpleExtManager to group my SEO extensions which is the only way I can do this (have 150 installed extensions, with 20 on SEO).
And then there are those things called affiliate networks, which are also considered as good marketing tools. They basically make it simple for affiliates (publishers) to take part of the strategies that benefit their respective websites. These networks share their website resources that advertisers or merchants may employ in their advertising efforts. It’s a lot like a mutual relationship, with affiliates being to able to produce income by helping sellers broaden their customer reach through the affiliate network. These networks generate revenue two ways: through revenue sharing and fee for action. Affiliate networks are commonly used by publishers for free but may charge an initial fees or subsequent monthly charges. So don’t confuse affiliate networks with affiliate marketing software although some of these sites are often referred to as solutions.
Why It Is Important: “It helps me keep all of my communications straight. It integrates with the majority of the tools out there, so it eliminates redundancy. I can login to most tools with it as well, so I don’t need to remember passwords. The HubSpot CRM is an amazing tool, for example, so with the Sales Pro add-on, it supercharges the way I use my email and makes my inbox an extension of my CRM. It’s the most efficient part of my business. I love it!”
An end-to-end performance marketing management platform, Everflow landed a spot on our list for its robust affiliate marketing features. It provides users with a powerful cloud infrastructure that enables mobile affiliate management on any level of scale. Furthermore, the software consolidates data on all offers and publishers in a unified interface making it easy for you to get an accurate breakdown of conversions. Compatible with all desktop and mobile devices, Everflow also comes with customizable data analytics, visualization, and reporting capabilities so you can have complete transparency over your marketing data.
CanIRank helps you find keywords where your site is already competitive, so you can achieve results quickly, with less cost and risk. Based on 2+ years of research, CanIRank’s Ranking Probability is over twice as accurate as other Keyword Difficulty tools. CanIRank is the only SEO software able to calculate a Keyword ROI Score to find the best balance between ranking difficulty and keyword value specifically for your website.
Track Your Affiliate Program On-The-Go. Built with marketers in mind, this software solution boasts a mobile-friendly interface to help entrepreneurs, freelancers, and executives monitor their campaign’s progress wherever they are and whenever they want. The platform itself is developed to fit the screen of different devices, so you won’t have to make room in your mobile’s storage for a separate application.

ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. Run contests and build landing pages to increase engagement, gain followers and collect email addresses. LANDING PAGES: Build mobile-responsive landing pages in minutes using our readymade, customizable templates. CONTESTS & PROMOTIONS: From refer-a-friend and photo-vote contests to hashtag contests and simple sweepstakes, use our templates to launch a contest in minutes.
With so many projects in the works simultaneously, it’s seemingly impossible to ensure they get done on time. Using project management technology, best-in-class marketers keep team members on task by making sure they hit key checkpoints along the way to completion. Using all-in-one software with custom workflows and communication tools, they meet deadlines promptly and efficiently.
We’re in a whole new era. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.
Vocus is a leading cloud-based marketing software which helps with customer acquisition and retention by making it easier for marketers to reach out via social media and other online media channels.  Vocus offers a comprehensive suite of tools which integrate social media marketing, search marketing, email marketing as well as effective PR. Vocus reported 2012 revenue of $170.8 million, a 49% increase from the previous year.

Generating Tracking Codes: Tracking of all clicks and leads require a special unique URL which contains the affiliate id and perhaps the campaign number, that is parsed to the advertiser's site and then associated with a user cookie to identify landing page, visit date, expire date, user identification and related sales closing information. These tracking URLs are also called as tracking codes. The software can generate a code, token or shortened URL, or can track by affiliate name.

SEO PowerSuite offers unlimited sites, keywords, and backlinks to track, and a wealth of features you won't find anywhere else, many of which are available in the free version. The catch? There isn't any. Because it's a desktop platform, we don't have to pay for hundreds of servers to process your data. That's why SEO PowerSuite is at least 3X cheaper than other SEO tools — and infinitely more flexible and feature-rich.
MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.
SEO Tool - WooRank’s easy-to-use Web-based software generates instant website reviews that offer a ton of valuable data combined with a list of comprehensive tasks; helping businesses and online marketers achieve higher search engine rankings, convert more visitors into customers, keep track of their competitors and get more return on their digital marketing investments.
The self-service keyword research tools we tested all handle pricing relatively similarly, pricing by month with discounts for annual billing with most SMB-focused plans ranging in the $50-$200 per month range. Depending on how your business plans to use the tools, the way particular products delineate pricing might make more sense. KWFinder.com is the cheapest of the bunch, but it's focused squarely on ad hoc keyword and Google SERP queries, which is why the product sets quotas for keyword lookups per 24 hours at different tiers. Moz and Ahrefs price by campaigns or projects, meaning the number of websites you're tracking in the dashboard. Most of the tools also cap the number of keyword reports you can run per day. SpyFu prices a bit differently, providing unlimited data access and results but capping the number of sales leads and domain contacts.
Ideal Setups for Each Business. The platform provides training sessions and support if a company is just getting started and needs more automation for manual tasks. One way to accomplish this is through Refersion’s Getting Started webinar, which is held twice a week. Advanced features, on the other hand, are available to businesses that require more customization in their affiliate program.
Automatically recover 20% + abandoned carts and other lost ecommerce sales with conversion-focused email campaigns. 90% of online shoppers never make it to the shopping cart & 75% of those that do will leave without completing their purchase! CartStack runs quietly in the background, automatically capturing leads, sending emails, & bringing your best customers back to complete their purchase. Sign up for a trial today to recover your first $1,000 free Learn more about CartStack
A no-coding alternative to Google Tag manager. Track conversions, Button clicks, added to carts, purchase made, product viewed, In-app events like clicks, form submits, URLs without coding. Once tracked send that data to Google Analytics, FB Pixel, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Segment, Google Adwords with flip of a button. Sync your customer data across the all the tools to run effective integrated customer lifecycle campaigns. Learn more about Action Recorder
Pay-per-click advertising is becoming increasingly expensive. With LeadDyno, you can use our affiliate program and gain a profitable commission without worrying about creeping costs. As one of the best tracking systems in the market, offering a comprehensive set of features, our software tracking program allows you to manage and observe results of your marketing endeavors. Providing complete information through the affiliate dashboard, LeadDyno’s customizable link tracking platform is easy to understand, responsive and effective. With the one-click sharing option, affiliates can now share their products on various social media platforms and integrate the plug-in on numerous e-commerce stores as well.
That's why PA and DA metrics often vary from tool to tool. Each ad hoc keyword tool we tested came up with slightly different numbers based on what they're pulling from Google and other sources, and how they're doing the calculating. The shortcoming of PA and DA is that, even though they give you a sense of how authoritative a page might be in the eyes of Google, they don't tell you how easy or difficult it will be to position it for a particular keyword. This difficulty is why a third, newer metric is beginning to emerge among the self-service SEO players: difficulty scores.
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
The terms SEO experts often start with are page authority (PA) and domain authority (DA). DA, a concept in fact coined by Moz, is a 100-point scale that predicts how well a website will rank on search engines. PA is the modern umbrella term for what started as Google's original PageRank algorithm, developed by co-founders Larry Page and Sergey Brin. Google still uses PageRank internally but has gradually stopped supporting the increasingly irrelevant metric, which it now rarely updates. PA is the custom metric each SEO vendor now calculates independently to gauge and rate (again, on a scale of 100) the link structure and authoritative strength of an individual page on any given domain. There is an SEO industry debate as to the validity of PA and DA, and how much influence the PageRank algorithm still holds in Google results (more on that in a bit), but outside of Google's own analytics, they're the most widely accepted metrics out there.
Nightwatch is an advanced SEO tool with extensive functionality. Besides rank tracking, backlink monitoring and reporting, it offers advanced segmentation, filtering abilities, graphs and visualizations, Google Analytics and Search Console integration, automatic keyword and competitor discovery, site change notifications, customizable reports, notes, advanced data visualizations and much more. It's perfect as an all-in-one SEO performance solution, especially for the websites aimed at scaling.

Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from awareness and acquisition, through retention and loyalty for mid-market companies. With Act-On, marketers can drive better business outcomes and maximize CLV.
Smartech is a Growth Marketing Platform with cross-channel (Email, SMS, Voice, Push Notifications, App Notifications) marketing automation, powered by Artificial Intelligence. It helps marketers and product managers LISTEN to and ANALYSE consumer behavior, and execute hyper-personalised campaigns to retain and engage users (CONVERSE). Learn more about Smartech
Thanks for all your hard work. It’s so hard to get objective reviews on stuff like this (other than useless affiliate “reviews”). I’m curious if you have any opinion on Market Samurai. I’ve used it on and off for years and I noticed it was missing from your list. I’ve always heard it was highly regarded. I was curious for your thoughts. Thanks, Syd
Hi Brian, it’s a great list, but I think one of the challenges for small/medium enterprises is allocating dollars. There’s probably at least $10k a month’s worth of subscriptions here. I know you only need one from each category, but even then, it’s at least $500 a month. I would love to know your list of monthly subscriptions for your business. Which ones do you genuinely pay money for? Personally I’m okay with maybe $50 a month for a tool…but I would have to be getting massive value for $300 a month.

FinancesOnline is available for free for all our business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.
Campaigner helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, and increased customer life time value. With almost two decades of digital marketing experience, Campaigner has served as the email marketing platform of choice for over 100,000 customers including some of the biggest brands in Retail and Publishing.
“I just purchased IBP and I love the product. I had previously purchased a couple of other programs before buying IBP, wow what a difference. The reports are very in-depth. The main items that differentiate IBP from the others are the reports make sense and they are clear and concise. The other thing is the design of the software, nice interface, easy to follow. Thanks for such a great tool that actually works.”

dotdigital is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platforms impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences.
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