Overwhelming list of tools, but GREAT! Thanks for the sort options. I’m not doing much more with Google Analytics and Google Webmaster Tools than looking at traffic numbers. Your tips on how to use them were spot on. Would love an epic post on using both of those tools. I keep searching for how to use Google Analytics and have yet to find anything useful… except your few tips.
Forge Strong Relationships With Affiliates. Affiliates are your partners. To ensure a mutually beneficial relationship, it is not enough to just compensate them for their contribution. You must also be able to give them the URLs and promotional materials they need on time as well as be transparent with performance reports. AffiliateWP lets you do this through their affiliate dashboard feature. This way, you not only improve your marketing strategy but also develop lasting relationships with affiliates.
Affiliate Tracking Software is used to track the referral, endorsement or recommendation made by one person or company to buy products or services from another person or company. Tracking is necessary to manage and reward or compensate the participants of an affiliate marketing group of participants or affiliate networks. The original concept comes from Affinity marketing. The participants that agree to promote or be promoted are called "affiliates". Those that promote and recommend are called "marketers" and the ones that have the products or services that are promoted are called "advertisers".
StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
Where the free Google tools can provide complementary value is in fact-checking. If you're checking out more than one of these SEO tools, you'll quickly realize this isn't an exact science. If you were to look at the PA, DA, and keyword difficulty scores across KWFinder.com, Moz, SpyFu, SEMrush, Ahrefs, AWR Cloud, and Searchmetrics for the same set of keywords, you might get different numbers across each metric separated by anywhere from a few points to dozens. If your business is unsure about an optimization campaign on a particular keyword, you can cross-check with data straight from a free AdWords account and Search Console. Another trick: Enable Incognito mode in your browser along with an extension like the free Moz Toolbar and you can run case-by-case searches on specific keywords to get an organic look at your target search results page.
Nightwatch is an advanced SEO tool with extensive functionality. Besides rank tracking, backlink monitoring and reporting, it offers advanced segmentation, filtering abilities, graphs and visualizations, Google Analytics and Search Console integration, automatic keyword and competitor discovery, site change notifications, customizable reports, notes, advanced data visualizations and much more. It's perfect as an all-in-one SEO performance solution, especially for the websites aimed at scaling.
Clickstream Attribution. Consumers can be capricious when making a purchase. It is possible that they check on your link using a single site multiple times but only buy a product once. To help you properly observe a buyer’s behavior, ShareASale provides timestamp data. Through this, you can create rule-based commissions and incentivize affiliates to encourage a specific behavior among your target audience.
The average commission rate is $58 per the Shopify website. Shopify’s commissions are paid according to different metrics. For instance, if a referral signs up for the Shopify Plus enterprise plan (the highest tier), the payout is a flat $2,000. Referrals who sign up for the standard plan earn a $598 commission. The payout for a Basic account is $58. Commissions are calculated as follows: you will earn two times the monthly rate but only two months after the user has been a paying customer.
Ideal Setups for Each Business. The platform provides training sessions and support if a company is just getting started and needs more automation for manual tasks. One way to accomplish this is through Refersion’s Getting Started webinar, which is held twice a week. Advanced features, on the other hand, are available to businesses that require more customization in their affiliate program.
Pageflex's Distributed Marketing Platform helps multi-location enterprises maintain and grow their brands at a local level. Combining digital asset management, multichannel distribution, personalization, brand compliance, and analytics capabilities, Pageflex provides visibility and control for corporate marketing teams while enabling field teams to deliver better campaigns. Customers enjoy third-party integrations, a user-friendly interface, and a tailor-fit solution for easy adoption. Learn more about Pageflex
Your time is valuable! Don’t spend it querying 5 different tools and copying results into Excel. CanIRank's SERP Analysis tool collects hundreds of data points for every keyword, including leading paid SEO tools such as Moz and SEMRush. CanIRank's Rank Tracking tool will even dig up your most valuable keyword rankings without you having to manually add them. Best of all, we monitor the results on an ongoing basis and notify you of any changes you need to pay attention to, like rank changes, competitors on the move, or new link opportunities.

Thanks Brian – seems like I’ve tinkered with most of these. I know there’s no silver bullet to the entirety of the SEO tool landscape, but I’m curious if others have found any solution that encompasses most of the SEO requirements. I’ve recently purchased SEO PowerSuite (rank tracking, link assist, seo spyglass and website auditor) and have not made up my mind. I guess the fact that I still go to ProRankTracker and Long Tail Pro on a daily basis should tell me that no “one tool to rule them all” really exists (yet).

The intuitive interface featured within Click Inc. is perfect for those who aren’t familiar with HTML. Not only that, the Trulink format is a great assist if you want to improve your SEO, since it will link directly to your sales page instead of featuring a coded link. Other appealing features include detailed reports that provide traffic status, alerts and graphs containing clicks, commissions, and sales. There are also some stellar management tools that give you the power to create coupons, tier commissions, and follow-up with merchants.

Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though.
The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there's a handful of enterprise SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports andanalytics.
If you own a small business or are doing marketing for one, especially if this is your first foray into internet marketing, HubSpot could be a really solid tool for you to try. Hubspot offers users a basic version of its suite of tools entirely for free - forever. This isn't a one-month trial. More fully featured packages will cost you, but there is a range of prices - some as little as $50/month - and you're likely to find one that fits your needs.
Another one of the highest paying and most popular dating affiliate programs is eHarmony, which is based on the actual earnings that can be made from each referred sale. Up to $188 can be made from a single sale. In general, the members at eHarmony are typically looking to find serious long term relationships, so many of them are willing to pay extra to find similar people.

HitPath is a multichannel tracking platform. It offers qualified features on the basis of advertiser management, campaign management, communication tools, accounting tools, affiliate management, reporting engine, system management, and creative management. By listening and collecting feedback from clients every day is one of their main strategies to produce and release the right set of tools you need to keep your business sharply attuned to industry shifts.


dotdigital is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platforms impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences. Learn more about dotdigital engagement cloud


Pay-per-click (PPC) advertising – like Google Adwords and Facebook – are getting more expensive all the time. While we invest heavily in Google Adwords ourselves here at LeadDyno, I can tell you that our click costs are constantly creeping up. Which means that next month, I know we’ll have to pay a little bit more to get the same results. Our affiliate program, on the other hand, is always profitable… because we pay our affiliates a commission based on the sales they bring us. Until they sell something, we don’t have to pay them anything. Affiliate marketing is also more scalable than pay-per-click (PPC) marketing. While there are a fixed number of relevant keywords that we (and you) can bid on and make money, there’s basically an unlimited amount of product that you can sell with affiliate partners.

The vendors which we recommend offer their software with a level of support to ensure users which run into issues or questionable results can have their inputs analyzed or the particular functions investigated. Our analysis ensures the recommended vendors are able to identify issues and alleviate them in a fair amount of time. Having a slow or non-existent support can greatly reduce the usability of SEO software.
Geared primarily for small to midsize B2B operations, HubSpot is a leader among products available on the market today, even despite a recent Gartner evaluation finding HubSpot has not shown significant enhancement during the past 12 months. There are more than 34,000 HubSpot customers spread across 90 countries, according to the company's website.
If you set out for effective affiliate marketing, that would mean you are working with a team of affiliates, all together at one point in time. Although the objective here would be converted as many sales, even if the sales numbers are not met, you should not be as disappointed. And this is because, with Tapfiliate, you get to completely rebrand your portal per your business. You get to put in your logo on the program, create a custom sub-domain, upload and promote customized branded marketing material as well as get full SSL support.
Hit Path is one the fastest and most user-friendly affiliate tracking programs available. By using state-of-the technology, Hit Path can offer a reliable and scalable multichannel tracking platform that can be customized to meet your specific needs. Among the abundance of features that Hit Path comes equipped with are: free training, 24/7 support, real-time campaign tracking, affiliate management, the Crosspub campaign accelerator, accounting module, and a white-labelled interface.

It’s free to join the SellHealth affiliate program, though you do have to apply and be accepted before you can start promoting their products.  Once you’re accepted, you’ll have access to a number of tools, graphics, banners and more that you can use to promote SellHealth products.  The sales are actually made at company-owned Websites, which look professional and handle all of the selling. Commissions vary, but the base rate is 30% of all sales and upsells, and SellHealth says you can earn up to $350 per sale.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
Tieece Gordon, a Search Engine Marketer at Kumo Digital recommends the SEO tool Siteliner. He shares, “Siteliner is one of my go-to SEO tools whenever I’m presented with a new site. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free (paid version offering more available) tool to offer the ability to check duplicate levels, as well as broken links and reasons any pages were skipped (robots, noindex etc) though, there can be no complaints at all. The key feature here, that Siteliner does better than any other I’ve come across, is the Duplicate Content table. It simply and easily lays out URL, match words, percentage, and pages. And because it’s smart enough to skip pages with noindex tags, it’s a safe bet that most showing high percentage need to be dealt with. I’ve seen a lot of ecommerce sites relying on manufacturer descriptions, service sites that want to target multiple areas with the same text and sites with simply thin pages – sometimes a combination of these, too. I’ve seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world but its simplicity is perfect.”
The emfluence Marketing Platform is so intuitive, you'll swear it's built just for you. That's because it is. We're digital marketers too, so we've focused the Platform's features around what marketers need to create, track, and deploy successful digital campaigns. Take advantage of email marketing, email automation workflows, social media scheduling, surveys, landing pages, website tracking, web forms, and more. Learn more about emfluence Marketing Platform
HubSpot inbound marketing software helps your business get found online, convert your website traffic into leads & customers, and optimize based on your results. HubSpot provides easy tools for search engine optimization (SEO); writing blogs & creating web content (CMS); leveraging social media like Facebook, LinkedIn & Twitter; that help your company get found online. You can then convert prospects to leads to customers with landing pages, lead nurturing/intelligence & marketing analytics.

By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. Beginners to affiliate marketing with even the most limited technical expertise will have no problems in getting up and running with the Amazon associates program, while more experienced marketers can create custom tools and websites with the APIs and advanced implementations available to them. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link.
Reporting capabilities. At the basic level, the SEO software solution should be able to provide summaries for the most important metrics, such as keyword rankings, competitive comparisons, link analysis, and audit pages. The app should also enable you to visualize historical performance, the clearer to assess your SEO strategy’s success or failure.
The functions of the tool range from Keyword Monitoring to analyzing the entire website and internal linking structure. The OnPage.org standard package already starts from $119.90 per month. With the on-going analysis of numerous websites, an upgrade to the Business Account at $499.90 per month including up to 10 web projects is advisable. Larger packages such as “Agency” or “Enterprise” are offered as well and can also be customized. More about the packages here.
As soon as you’re signed up, Lead Dyno automatically creates an Affiliate Sign Up page for you so you can begin to receive traffic from affiliates. You’ll also get your own hosted and customizable page that can track visitors, leads, and customers – you can even track your AdWords campaign. Other interesting features include the easy-to-use recruitment program that invites people to join your network via an email invitation.
Tracking Source: Not just the location source, as previously cited, source also refers to web page originating the URL link (blog article for instance) and source type (banner, keyword, search, chatbot or other), that gives both marketers and advertisers the information to improve context and maximize click-through ratios (how many times are required to show a banner to have someone click on it) and sales conversion (how many clicks are required to have someone buy the referred product/service).
HitPath is a multichannel tracking platform. It offers qualified features on the basis of advertiser management, campaign management, communication tools, accounting tools, affiliate management, reporting engine, system management, and creative management. By listening and collecting feedback from clients every day is one of their main strategies to produce and release the right set of tools you need to keep your business sharply attuned to industry shifts.
SE Ranking offers several tools, including SEO, lead generation and social media, to help businesses increase their visibility and ranking on search engines. The company offers three pricing plans (based on the number of websites and keywords you want to track) that allow businesses to evaluate the effectiveness of their current website and optimize it. In addition to SEO tools, SE Ranking has a tool to help businesses to auto-post social media updates across multiple social platforms.

Why It Is Important: “Our clients like it and so do our prospects. I reserve all day Wednesday and Thursday for “talk” time with anyone outside our organization. I wouldn’t be able to manage my time this way without the HubSpot Meetings. HubSpot Sales tool is a justifiable buy just for the calendar alone. It does so much more. Anyone on our team who needs to coordinate with someone outside of our team has HubSpot Sales Pro for the Meetings feature. This means trainers, project managers, recruiting and sales.


Betfair Affiliates is the affiliate marketing program for the well known Betfair betting website. Betfair’s primary market is sports betting. It’s actually a betting exchange, so it allows gamblers to place lay bets too – in other words, bets that bank on the opposite outcome. Betfair also offers in-play betting that allows users to lock in profits before the match ends. They also have great offers for the new customers to Betfair Casino.
SEMrush really is the all-inclusive SEO tool on the market. Monthly plans start at $99 a month; however, you are able to get a custom quote based upon your individual needs. SEMrush does offer discounts if you commit to a yearly plan, which could save you up to $800. Unfortunately, SEMrush does not offer a free trial, but it’s hard to imagine being unsatisfied with such powerful SEO software.
For example, let's say the keyword difficulty of a particular term is in the 80s and 90s in the top five spots on a particular search results page. Then, in positions 6-9, the difficulty scores drop down into the 50s and 60s. Using that difficulty score, a business can begin targeting that range of spots and running competitive analysis on the pages to see who your website could knock out of their spot.
These are some great tools! I’d also suggest trying Copyleaks plagiarism detector. I wasn’t even thinking about plagiarism until a few months ago when another website was scraping my content and in turn bringing me down on search engine rankings. It didn’t matter how good the rest of my SEO was for those months. I’m not notified as soon as content I have published is being used elsewhere.
Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.
SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online.

Up to 150% improvement in email campaigns open rate, by using Socital Media data to personalize content. Other results for e-commerce clients: a. 10x faster email database collection, b. Up to 9x improvement of sales conversion rate, c. Decrease of 10-20% of cart abandonment rate, d. Save up to 25% of your digital marketing spend through better segmentation of audience. Ideal for e-commerce stores in fashion, beauty, electronics and furniture/home. GDPR compliant. No need for coding. FREE TRIAL
Infusionsoft provides comprehensive and cost-effective marketing and sales software for small businesses. As part of its marketing suite, Infusionsoft offers marketing automation and e-commerce tools as well as CRM. Infusionsoft makes it easier for small businesses to convert leads with its all-in-one solution. The company recently raised $54 million and acquired GroSocial for what's rumored to be about $30 million.

Delivra is a sophisticated marketing automation platform with powerful CRM integrations, a multichannel automated campaign designer, and responsive landing page builder. Our highly experienced professional services team will set you up for success by ensuring that all of your existing drip campaigns and integrations are set up correctly. Then, use all of that CRM data to create highly targeted segments, personalize the content of your messages, and trigger messages at just the right moment.


There is also a tab dedicated to conversions and commissions. This is where you will get all the information on how many and which affiliates have signed up with you, or for any of your programs. There is also a separate section that helps categorize all the different types of commissions- this comes in handy when you have set up different amounts or percentages of commissions assigned to different assets. However, use of this feature is not mandatory and can be opted to be skipped if not required for your affiliate marketing.
An end-to-end performance marketing management platform, Everflow landed a spot on our list for its robust affiliate marketing features. It provides users with a powerful cloud infrastructure that enables mobile affiliate management on any level of scale. Furthermore, the software consolidates data on all offers and publishers in a unified interface making it easy for you to get an accurate breakdown of conversions. Compatible with all desktop and mobile devices, Everflow also comes with customizable data analytics, visualization, and reporting capabilities so you can have complete transparency over your marketing data.
By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. Beginners to affiliate marketing with even the most limited technical expertise will have no problems in getting up and running with the Amazon associates program, while more experienced marketers can create custom tools and websites with the APIs and advanced implementations available to them. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link.

The TF*IDF report helps webmasters to identify relevant terms and items for the website that could play a prominent role for its ranking. The Tool works out the a Term’s Frequency within a document as compared to all other terms (TF). In doing so, all webdocuments listed among the top 10 serve as a basis. The TF*IDF text assistant analyzes already existing texts and suggests the use of certain keywords. The text assistant also determines the term frequency within new texts and suggests terms that are still missing or whether there are too many.


Keyword tool. What is SEO software without this tool? It is the core function of most SEO software solutions, which lets you dig up millions of keyword sets for organic search with just a click. Some solutions focus on long-tail keywords, which have a higher ROI value. This app is often designed for PPC bidding but is widely used to identify the hottest keywords and discover untapped phrases. The app churns out metrics like CPC, monthly search volume and historical trend. Many keyword tools are free.
A performance tracker for companies and affiliates, Voluum end-to-end solutions on advertising, analytics, and affiliate marketing optimization. It allows users to buy different types of media in a wide variety of formats, gauge return on investments effectively, adjust bid strategies whenever needed, and get valuable purchasing trend insights in one platform. Cost-effective subscription plans priced at $99, $399, and $999 depending on the required data retention, tracking domains, and number of users your business requires. For large corporations who need a specific suite of tools and integrations, they also provide custom pricing options.

Hi Emma, Having a solid on-page SEO plan in place is one of the simpler things a marketer/webmaster can do to ensure they are optimizing the reach of their content and site. Before you worry about maintenance I would make sure that you’re considering the following on-page elements for the URLs on your domain: - The subject of the page is part of the title tag - The subject of the page is in the URL - From a thematic perspective you have diversity in the terms used covering the...

As you may have noticed, the above list is merely alphabetical. Keep also in mind that many of the above are significantly broader than a pure “affiliate network”. Some of them provide true all-in-one solutions that empower software vendors with everything needed to sell their product online (from online interfaces to payment processing, and much more).
Infusionsoft provides comprehensive and cost-effective marketing and sales software for small businesses. As part of its marketing suite, Infusionsoft offers marketing automation and e-commerce tools as well as CRM. Infusionsoft makes it easier for small businesses to convert leads with its all-in-one solution. The company recently raised $54 million and acquired GroSocial for what's rumored to be about $30 million.
People flat out like listening to a person talk, as they then have the opportunity to gain insight into that individuals personality. Not only is is factually proven that a YouTube account, complete with regular YouTube videos is one of the strongest ways to get organic traffic to your site, Google also loves websites that are connected to YouTube accounts. Google actually owns YouTube, so developing a following on the site, by utilizing YTCockpit, will absolutely create high quality links that Google is going to love, which is going to end up helping to rank your site.

Tracking your billable time should not get in the way of your billable time. Gone are the days of spreadsheets, sticky notes and pads of paper. Bill4Time’s software offers you 3 ways to access your account and track time. Access online, with your mobile phone or on the desktop widget. Once you enter and record your time, it’s organized and ready for invoicing.  Typical targeted referral partners include lawyers, litigation assistants, accountants, independent contractors, consultants, associations, blog writers, reviewers and more.
Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past and SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs their organic standings, review their core keywords and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”

Thanks for the great list Brian. I am looking for a tool that would allow me to enter a keyword such as “electrician”. I would then want to limit the search to the local city my client is in. I would like to then get results back that show at least the top ten sites on Google and competition data that would help me to make the best decision on local keywords to try and rank for. Any suggestions?


Up to 150% improvement in email campaigns open rate, by using Socital Media data to personalize content. Other results for e-commerce clients: a. 10x faster email database collection, b. Up to 9x improvement of sales conversion rate, c. Decrease of 10-20% of cart abandonment rate, d. Save up to 25% of your digital marketing spend through better segmentation of audience. Ideal for e-commerce stores in fashion, beauty, electronics and furniture/home. GDPR compliant. No need for coding. FREE TRIAL

For example, let's say the keyword difficulty of a particular term is in the 80s and 90s in the top five spots on a particular search results page. Then, in positions 6-9, the difficulty scores drop down into the 50s and 60s. Using that difficulty score, a business can begin targeting that range of spots and running competitive analysis on the pages to see who your website could knock out of their spot.
So, we surveyed digital agencies to discover the tools that have revolutionized some part of their business. Most of the respondents were members of the Databox Partner Program, a community of 90+ agencies that track marketing and sales data in real-time so they can run more successful campaigns for clients. So, we already knew they were technically-savvy!
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