Vocus is a leading cloud-based marketing software which helps with customer acquisition and retention by making it easier for marketers to reach out via social media and other online media channels.  Vocus offers a comprehensive suite of tools which integrate social media marketing, search marketing, email marketing as well as effective PR. Vocus reported 2012 revenue of $170.8 million, a 49% increase from the previous year.

Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Platform powers personalized, multi-channel content that generates the higher engagement need for retail success. Bronto is ideal for ecommerce retailers sending 250k+ emails/year or generating $1million+ in online revenue. Seamless integrations with any ecommerce engine enable your store to grow with Bronto, just like leading brands Rebecca Minkoff, Timex and Brooks. Learn more about Bronto Marketing Platform
As of May 2016, the SEO tool industry was worth $65 billion and growing. Projections have the industry burgeoning to $79 billion in total value by the year 2020. A 2016 survey entitled What Works in Online Marketing found that of 357 marketers, 94 percent planned to increase their SEO budgets or keep them flat through 2017. Those results portend continued growth into 2018, as do the trends of more users online, more user searches on search engines and the increased sophistication of SEO tools in general.

SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links while also doing website comparisons to help you determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.

SEO is crucial to any business that wants to draw in customers looking for its services on search engines like Google or Bing. Boosting your organic search is a great way to attract new customers, and SEO tools are central elements of achieving that goal. Here are some of the SEO tools to consider, as well as some tips on how to select the tools that best suit your business.

Commission Splitting Capabilities. Every now and then, you may experience having multiple affiliates claiming referral commissions for the same sale. Most businesses use a last-click-wins model to resolve problems such as these, however, that fails to incentivize the influence that other affiliates may have had to make the sale. With AvantLink, you can utilize attribution data, so that you may divide the commission payout accordingly.
Voluum is an advanced real-time SaaS analytics platform that lets you track the progress and profitability of advertising campaigns. It uses the same technology that banks do to be stable, secure and fast. You can track costs, profits and conversions of all your campaigns in one place in real time. By learning the details of your performance, you can optimize your campaigns.
The Integrated Marketing Portal, or IMP, was developed to streamline the marketing process by bringing together your critical data, creative brand identity and marketing communications all under one easy to use SaaS platform. Imagine being able to design, print, mail, post and email compelling materials in minutes and track your campaign results, all with just a few clicks. It also enables you to create landing pages, post to social media, create digital ads and more.
eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs.
I've been using SE Ranking for tracking my progress in getting to the first page of Google for Qeryz for my target keywords. It's done a phenomenal job of keeping itself accurate - which sets it apart from all other rank tracking tools I've used in the past. That alone is reason enough for me to use and stay with SE Ranking amongst other things. Sean Si from Qeryz.com
What I Used Before This: “Trello and DoInbound. We liked Trello for its ability to give a high level of overview of what we are working on, have completed, and plan to tackle next in a way that is insightful but not overwhelming to clients. And DoInbound was great at developing our internal processes and managing the delivery of services. But we had to manage two disparate systems. Teamwork, with recent changes adding a board view similar to Trello, allowed us to bring everything into one easy to manage platform.”

While SpyFu does have an amazing premium version, many of our experts raved about their free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the difficulty to rank for that keyword. You can also do some research on your competitors to determine which keywords they use. You can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the ads they created on Google Adwords and more. It’s one of the most detailed SEO analysis tools on the market.


Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your online store and the number of backlinks you have. It also works as an SEO keyword tool allowing you to find the best keywords to rank for while also having features geared to site comparisons and tracking your rank.
For simple website change monitoring, the interface is perfect. It’s simple to navigate, easy to understand, and is presented in a very straightforward way. The account dashboard displays a weekly graph detailing the number and type of changes in a monitored site. A history tab also provides a timeline with a change percentage for a better overview of the scope and scale of the tracked changes.
Clickx unleashes your business's full potential. Pinpoint which marketing efforts are working, understand your competitors deeply, and demystify what makes your audience convert. Improve traffic and lead flow – all from a single platform. Eliminate all the headaches and guesswork. Our software saves time and hassle by streamlining your marketing intelligence. Focus on what you do best: running your business.
Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time and geographical locations depending on interest. If you are not sure which SEO keywords are the ones for you, this is the best SEO tool to use.
Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Platform powers personalized, multi-channel content that generates the higher engagement need for retail success. Bronto is ideal for ecommerce retailers sending 250k+ emails/year or generating $1million+ in online revenue. Seamless integrations with any ecommerce engine enable your store to grow with Bronto, just like leading brands Rebecca Minkoff, Timex and Brooks.

Your website can manage affiliate traffic. Before you begin thinking about investing in this marketing scheme, you must also determine if your website is capable of managing affiliate traffic. Otherwise, you will need to find an application that offers attribution tracking to ensure that you are accurate in sorting the leads that your affiliates generate.
SEO platforms are leaning into this shift by emphasizing mobile-specific analytics. What desktop and mobile show you for the same search results is now different. Mobile results will often pull key information into mobile-optimized "rich cards," while on desktop you'll see snippets. SEMrush splits its desktop and mobile indexes, actually providing thumbnails of each page of search results depending on the device, and other vendors including Moz are beginning to do the same.

Hi Brian, it’s a great list, but I think one of the challenges for small/medium enterprises is allocating dollars. There’s probably at least $10k a month’s worth of subscriptions here. I know you only need one from each category, but even then, it’s at least $500 a month. I would love to know your list of monthly subscriptions for your business. Which ones do you genuinely pay money for? Personally I’m okay with maybe $50 a month for a tool…but I would have to be getting massive value for $300 a month.
With years of proven stability, thousands of user friendly features and technical support located in the USA, it's no wonder iDevAffiliate has been the leading affiliate software in it's class for so many years. We've taken things a step further in the latest release by adding the missing ingredient. Affiliate Training. Now with a monthly subscription you can offer your affiliates hours of video training!

Built for marketers who are looking to validate their CPA and CPI campaigns, Camelog allows for thorough verification of campaign links by integrating with tracking solutions and thorough testing. The software is user-friendly, enabling marketers to test an unlimited amount of tracking links by simply copying and pasting the links. This ensures each and every tracking link is functional to maximize traffic  and income potential.
We can also limit the number of characters needed for certain content requests, so that clients don’t just do a data dump on certain sections, which helps us avoid more sifting and distilling work on our side. We are also experimenting with using it for getting content for other types of projects like blog posts, ad copy, ebooks and long-form content for pillar pages.
Kangaroo Rewards is a Loyalty marketing platform that fosters customer engagement leading to increased retention and revenues for businesses. Kangaroo offers a very rich collection of powerful features at an affordable price that fits every budget, which makes it one of the most competitive solutions on the market today. New Businesses are able to create their loyalty program on Kangaroo Rewards in less than 2 minutes, and dressing it up to fit the look & feel of their brand.

Fully Customizable Platform. One of the major challenges in implementing affiliate marketing platforms is integrating it with your internal systems. With HasOffers’ fully customizable features, you can personalize your dashboard, build your own applications to run alongside theirs, as well as utilize a 2-way API functionality so you may work with third-party systems easily.


He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Autodesk is a world leader in 3D design, engineering, and entertainment software. Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software.
Everflow is a smart analytics tool for marketers. It plays a crucial role for scaling your mobile performance. It offers unique features like prevention of fraudulent activities across impressions, clicks, conversions and post conversion events, full monetization via smart links, smart alerting system, deep analytics and reporting. Also, you can customize everything from the reporting to the UI at the network and individual user level.

Hitpath allows clients to efficiently attribute the numerous factors of their digital marketing endeavors. It is leveraged to evaluate measurable, smart customer engagements. One of the most user-friendly tracking software in the market, Hitpath is fast and productive, enabling affiliate tracking in real-time. It also offers free training for this software along with 24/7 support. Other features include: Affiliate management, Real-time campaign tracking, Accounting module, Cross pub campaign accelerator, and a pleasant interface  

That's why PA and DA metrics often vary from tool to tool. Each ad hoc keyword tool we tested came up with slightly different numbers based on what they're pulling from Google and other sources, and how they're doing the calculating. The shortcoming of PA and DA is that, even though they give you a sense of how authoritative a page might be in the eyes of Google, they don't tell you how easy or difficult it will be to position it for a particular keyword. This difficulty is why a third, newer metric is beginning to emerge among the self-service SEO players: difficulty scores.


LinkConnector has struggled to stand out from the pack but nonetheless has managed to sign some exclusive deals with big name brands, including Writer’s Digest, the Disney Store, Ironman, Hats.com, and Everly. Their strictly controlled screening process for both merchants/advertisers and affiliates/publishers means that you can always rely on the quality of products on offer.
Pageflex's Distributed Marketing Platform helps multi-location enterprises maintain and grow their brands at a local level. Combining digital asset management, multichannel distribution, personalization, brand compliance, and analytics capabilities, Pageflex provides visibility and control for corporate marketing teams while enabling field teams to deliver better campaigns. Customers enjoy third-party integrations, a user-friendly interface, and a tailor-fit solution for easy adoption.
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.
Earning income via Target affiliates, however, requires a bit of work. Cookies expire in just seven days, and commissions can be as low as just one percent, so you’ll need to be operating a high-traffic website in order to make serious cash with this program. But with Target’s much-beloved brand reputation and vast catalog, relevant product links can be a big earner for established influencers.
Webtexttool is made for anyone who creates web content. No matter how much you know about SEO, text conversion or keyword analyses, webtexttool makes sure you’ll create rank boosting web content! OUR SECRET: BIG DATA Webtexttool creates predictive data, by analyzing the data of all our users (anonymously). 20.000+ user generated texts are analyzed and compared to real-world outcomes. The best performing outcomes are used to better our real-time optimization tips. YOUR BENEFIT: MORE WEBSITE TRAFFIC While writing, webtexttool provides live optimization tips. Apply the suggestions and rank higher in the search engine results. SAVE TIME: NO REWORK Why spend time rewriting your text afterwards to make it SEO friendly? Use webtexttool and write an optimized text from the first time.
Enterprise SEO platforms put all of this together—high-volume keyword monitoring with premium features like landing page alignments and optimization recommendations, plus on-demand crawling and ongoing position monitoring—but they're priced by custom quote. While the top-tier platforms give you features like in-depth keyword expansion and list management, and bells and whistles like SEO recommendations in the form of automated to-do lists, SMBs can't afford to drop thousands of dollars per month.

Evaluating which self-service SEO tools are best suited to your business incorporates a number of factors, features, and SEO metrics. Ultimately, though, when we talk about "optimizing," it all comes down to how easy the tool makes it to get, understand, and take action on the SEO data you need. Particularly when it comes to ad hoc keyword investigation, it's about the ease with which you can zero in on the ground where you can make the most progress. In business terms, that means making sure you're targeting the most opportune and effective keywords available in your industry or space—the words for which your customers are searching.
More traffic, more profits. More traffic equals more leads and, ultimately, more profits. SEO is now a must in your marketing strategy even if you lack an eCommerce website. The more efficient your SEO efforts are, the likelier they’ll lead to higher search rankings for you. That bodes well not just for direct sales, but for being found online during a customer’s product research.
SEO PowerSuite offers unlimited sites, keywords, and backlinks to track, and a wealth of features you won't find anywhere else, many of which are available in the free version. The catch? There isn't any. Because it's a desktop platform, we don't have to pay for hundreds of servers to process your data. That's why SEO PowerSuite is at least 3X cheaper than other SEO tools — and infinitely more flexible and feature-rich.
Campaigner helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, and increased customer life time value. With almost two decades of digital marketing experience, Campaigner has served as the email marketing platform of choice for over 100,000 customers including some of the biggest brands in Retail and Publishing. Learn more about Campaigner

Meet Pardot: Smarter marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
One big difference between SkimLinks and VigLinks, however, is that once you’re approved by the company, you can choose to work with any merchant or program on its platform. SkimLinks has also published a white paper discussing its partnership with Buzzfeed, giving SkimLinks a lot of credibility. SkimLinks also has a higher tier of vetted merchants called “Preferred Partner” and “VIP” that both pay higher commissions than standard merchants.
Sign up for free and start creating your first email immediately. Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails. Design beautiful, branded, and personalized emails with our email builder that look incredible in every inbox, on every device. With our list management tools, you can manage your subscribers with ease and build segments based on your own criteria. Learn more about Campaign Monitor
Ecrion makes software for companies who want to establish genuine, 1-to-1 connections with their customers across multiple engagement channels. Our customers effectively communicate and engage with their audiences using personalized communications, omni-channel delivery and next-generation interactivity in one unified, scalable platform. Learn more about Ecrion Engage

Affiliate Referrals. Expand your network by incentivizing current affiliates to recruit new ones. With Tapfiliate, the incentive is a percentage of the commission that each new affiliate earns. This can go on for a certain number of levels along the “pyramid” or “downline”. Tapfiliate’s affiliate tracking feature lets you create unlimited levels for your affiliate programs.


It’s free to join the SellHealth affiliate program, though you do have to apply and be accepted before you can start promoting their products.  Once you’re accepted, you’ll have access to a number of tools, graphics, banners and more that you can use to promote SellHealth products.  The sales are actually made at company-owned Websites, which look professional and handle all of the selling. Commissions vary, but the base rate is 30% of all sales and upsells, and SellHealth says you can earn up to $350 per sale.

One of the most popular, effective, and easiest ways to make some extra dough online is through affiliate marketing – it’s also a great way to spread the word about your products. However, if you are busy with all of the stress that comes with your day-to-day operations, how can you find the time to devote to promoting and managing your affiliate program?
There are a few other tabs as well, such as the Recurrers section where you can quickly view all the recurring commissions that you may have set up for your affiliates. However, in case if you no longer wish to set up recurring rewards or commissions, you can break down the structure entirely by either deleting the programs or by changing the commission method, or even by adjusting group settings.
ShippingEasy is an automation platform for email marketing and customer segmentation, inventory management, and shipping. With ShippingEasy, online sellers can create and send automated or one-time email marketing campaigns to targeted audience segments, recommending products, requesting reviews, and promoting specials. The solution is multi-platform so merchants can send automated emails across all their channels. Learn more about ShippingEasy
Simplified Communications. Coordinating is one of the most challenging aspects of marketing. This is even more difficult when you are working with individuals who are not employees of your company. With Ambassador, you can use tools that permits affiliates and brand ambassadors to access your promotional resources through a portal and allow partner agencies to directly enter leads into your CRM. This way, you won’t have to worry about forgetting to provide links or send payments.

Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.
Tracking your billable time should not get in the way of your billable time. Gone are the days of spreadsheets, sticky notes and pads of paper. Bill4Time’s software offers you 3 ways to access your account and track time. Access online, with your mobile phone or on the desktop widget. Once you enter and record your time, it’s organized and ready for invoicing.  Typical targeted referral partners include lawyers, litigation assistants, accountants, independent contractors, consultants, associations, blog writers, reviewers and more.
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