This can be broken down into three primary categories: ad hoc keyword research, ongoing search position monitoring, and crawling, which is when Google bots search through sites to determine which pages to index. In this roundup, we'll explain what each of those categories means for your business, the types of platforms and tools you can use to cover all of your SEO bases, and what to look for when investing in those tools.

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There is also the main toolbar other than the one mentioned above. This one gives a more holistic round of the entire platform of Tapfiliate. It has a Dashboard which is an essential part of the tool. With this feature, you quickly get an understanding of all your affiliate marketing efforts, with all the numbers reflected on the screen in front of you. It gives a clear picture of all the metrics that are critical to the success of your programs- such as views, clicks, and conversions.
AffTrack is a platform focused on tracking the clicks on your affiliate links. More than a tracking system, it helps businesses of all sizes power their network through applications offering prospect management CRM, device targeting, geo targeting, suppression file management, free proxy detection, and invoicing. With its customizable interface and complete selection of functionalities, you wouldn’t have to worry about finding additional integrations to make sure it suits your existing system. To utilize their platform, you may choose from their five pricing plans. It ranges from $99 to $799 a month that is differentiated by the number of clicks it can track–with 100,000 clicks being the smallest and unlimited being the largest.
With still so many marketers relying on print materials to guide prospects through the customer journey, it’s crucial for businesses to have a way to turn their digital content into print-friendly formats. Plugins from technology like Priint allow marketers to integrate creative tools from Adobe to quickly automate the transfer of online designs to offline mediums.
Klaviyo is a modern marketing platform that lets ecommerce brands build an unlimited number of high-value customer relationships. Unlike other marketing software, Klaviyo does not force you to trade off between ease of use and powerful functionality. That means stores can take advantage of highly-targeted email and social marketing segmentation strategies without compromising speed. Thats why over 10,000 innovative brands like Brooklinen and Bonobos have switched to Klaviyo. Learn more about Klaviyo
Why It Is Important: “We used to have a long process of content research, creation, design, revisions, etc. It has now been streamlined to allow anyone on our team to”design” a lead magnet for our clients. This tool has well-designed templates to choose from, you can customize colors, layout, etc… and it makes it way easier for our copywriters to put together the entire lead magnet. This speeds up the launch process and saves us money.
Click Inc has its intuitive interface is great for those who aren’t quite comfortable with HTML, whereas the Trulink format is a wonderful tool for boosting SEO as it will directly link to your sales page rather than using a coded link. Other key features include: Insightful reports providing traffic status commissions, graphs, and sales. Click Inc. also includes popular management tools which provide you with the power of creating coupons and following up with merchants. The starter plan is available for $25 per month, and you can also opt for the $69 or $149 monthly plan.
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
Cakemail is an email marketing application that simplifies the way small businesses engage with customers, allowing them to manage contacts, create personalized email campaigns from templates and simply... send. It’s an affordable, easy-to-use solution, created to help small businesses begin, or pursue, their email marketing efforts - regardless of… Read more about Cakemail
Liraz Postan, a Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with keywords related, social shares and word count- lets you a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, as well as site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”
For over 18 years, ShareASale has built itself to become the leading provider of performance marketing solutions. Designed for businesses of all sizes, they pride themselves on creating fast and efficient tools that yield accurate and streamlined results for their clients. From structuring campaigns to developing ads and data feed, they offer top-of-the-line technologies to help businesses build and grow their affiliate program. Priced at $650, this platform only charges recurring fees depending on the amount of sales you generate monthly.
Pay-per-click (PPC) advertising – like Google Adwords and Facebook – are getting more expensive all the time. While we invest heavily in Google Adwords ourselves here at LeadDyno, I can tell you that our click costs are constantly creeping up. Which means that next month, I know we’ll have to pay a little bit more to get the same results. Our affiliate program, on the other hand, is always profitable… because we pay our affiliates a commission based on the sales they bring us. Until they sell something, we don’t have to pay them anything. Affiliate marketing is also more scalable than pay-per-click (PPC) marketing. While there are a fixed number of relevant keywords that we (and you) can bid on and make money, there’s basically an unlimited amount of product that you can sell with affiliate partners.
Instant Setup. In the world of business, no one can afford wasting time on installing a software. With Voluum’s instant setup, you can get easy access to zero data limits, real-time granular stat results, and state-of-the-art redirection technologies. Should you experience difficulties with the setup or problems with operating the system, they offer email and live support for their users.
seoClarity, an SEO platform provider, leverages a disruptive approach, changing how large scale organizations think about their online marketing strategies. seoClarity combines its patented, cutting-edge technology with deep analytics, machine learning, and dedicated team members to provide a solution that’s comprehensive and scalable so marketers can make smarter decisions and prove ROI. For more information, please visit www.seoclarity.net.
Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience. Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, AirBNB, and Symantec, rely on the Searchmetrics Suite. Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holzbrinck Digital, Neuhaus Partners, and Iris Capital.
On the voice and natural language side, it's all about FAQs (frequently asked questions). Virtual assistants and smart home devices have made voice recognition and natural language processing (NLP) not only desirable but an expected search vector. To predict how to surface a business's results in a voice search, SEO professionals now need to concentrate on ranking for the common NL queries around target keywords. Google's Quick Answers exist to give its traditional text-based search results an easy NL component to pull from when Google Assistant is answering questions.
People flat out like listening to a person talk, as they then have the opportunity to gain insight into that individuals personality. Not only is is factually proven that a YouTube account, complete with regular YouTube videos is one of the strongest ways to get organic traffic to your site, Google also loves websites that are connected to YouTube accounts. Google actually owns YouTube, so developing a following on the site, by utilizing YTCockpit, will absolutely create high quality links that Google is going to love, which is going to end up helping to rank your site.
ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Learn more about ActiveDEMAND
Conductor is the world's leading organic marketing company. Our content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. We also offer services and support that empower marketing teams to drive results and put their customers' first. Conductor's forward-thinking customers include global brands like Citibank and WeWork, emerging leaders like Madison Reed and JustFab, and leading agencies like iProspect and Acronym. Conductor was ranked #38 by Inc. Magazine in its Fastest Growing Private Companies list, and has been recognized as one of the Best Places to Work in America for seven years running.
Some SEO tools, such as Moz, provide a keyword ranking feature that allows you to see how your keywords are functioning within search engine results pages (SERPs). The tool can also crawl your website and track the keywords you enter. This can show you your website's most popular pages, how the keywords compare to those of other websites, and suggestions for higher-ranking keywords to boost your site's user engagement.

George Perry, an SEM Specialist at Bandwidth raves about SEO keyword tool KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how those compare (volume, CPC, difficulty, etc) to the term I originally looked at. I’ve been able to help them target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”
We love Aiva Labs because their AI platform makes our lives easier by helping streamline the conversion optimization process. Their campaign builder allows us to target, test and optimize specific on-site content based on user behavior. We can essentially retarget and customize the experience over different devices at little cost to our smaller business clients.
Extra Resources. PeerFly eliminates the burden faced by publishers and advertisers to memorize a plethora of jargon, acronyms, and the like. To support the network’s free provision of learning implements, various tips and tricks concerning this type of marketing were included on the list. Using this information, professionals can learn as they work.
#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ads) Analyze, get all your statistics in one place and track your conversions

Eagan Heath, Owner of Get Found Madison, is a huge fan of the SEO tool Keywords Everywhere Chrome extension. He shares, “It allows both me and my clients to see monthly U.S. keyword search volume right on Google, which is great for brainstorming blog topic ideas. It also allows you to bulk upload lists of keywords and see the data, which Google now hides behind enormous ranges unless you pay for Google AdWords. Unbelievable value for a free tool!”

Live Monitoring and Tracking. When a business goes live and begins collecting clicks, Refersion generates reports and compiles results based on real-time data. This lets entrepreneurs make decisions that make the most of their marketing activities and partnerships. Also, regular performance reports can be set depending on a company’s needs, be it on a daily, weekly, or monthly basis.

As a small team focused on making the best keyword research tool available, we have to make some tough calls regarding how to allocate our limited resources. One of those calls was deciding not to support outdated and error-prone browsers such as Internet Explorer 6 and 7. Our apologies for any inconvenience that this may cause for you! If you want to correctly view this page, you will need to use a modern browser like Google Chrome or upgrade your browser to the latest version. We think you'll appreciate the benefits not only in using our site, but through improved performance and reliability on other websites too! Thank you for your understanding.
Marketo is one of the biggest and most established marketing automation companies, which makes it easy to launch and manage marketing campaigns. Marketo offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics. In 2012, the company generated revenue to the value of $58.4 million and was recently registered on NASDAQ.
There is no question that people will benefit from this product, especially those people that are just starting out. So many people end up giving up on their website, despite having a great idea, because search engine optimization is incredibly difficult. Outsourcing the process of getting ranked and driving traffic is huge and will pay off in the long run, so everyone that has a website or is thinking about building a website should check out the many advantages that are to be had by using YTCockpit.

Voluum is an advanced real-time SaaS analytics platform that lets you track the progress and profitability of advertising campaigns. It uses the same technology that banks do to be stable, secure and fast. You can track costs, profits and conversions of all your campaigns in one place in real time. By learning the details of your performance, you can optimize your campaigns.
Nightwatch is an advanced SEO tool with extensive functionality. Besides rank tracking, backlink monitoring and reporting, it offers advanced segmentation, filtering abilities, graphs and visualizations, Google Analytics and Search Console integration, automatic keyword and competitor discovery, site change notifications, customizable reports, notes, advanced data visualizations and much more. It's perfect as an all-in-one SEO performance solution, especially for the websites aimed at scaling.
While SpyFu does have an amazing premium version, many of our experts raved about their free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the difficulty to rank for that keyword. You can also do some research on your competitors to determine which keywords they use. You can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the ads they created on Google Adwords and more. It’s one of the most detailed SEO analysis tools on the market.

Being a part of, and especially, an owner of an affiliate program comes with a lot of responsibilities. Over here, you are not dealing alone and taking care of your marketing activities, but involved with some other people who are your affiliates and helping you promote your marketing campaign to greater networks online. With being in such a position, you are responsible for making sure that you are setting up the right commission, the right amount and the correct percentage. However, setting it up is not where the deal ends, you will now also have to keep track of each of those commissions as a conversion takes place- which is where Tapfiliate helps you out.

I've been using SE Ranking for tracking my progress in getting to the first page of Google for Qeryz for my target keywords. It's done a phenomenal job of keeping itself accurate - which sets it apart from all other rank tracking tools I've used in the past. That alone is reason enough for me to use and stay with SE Ranking amongst other things. Sean Si from Qeryz.com
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