The Assisting Orbit: As you board a new product or a platform, it is imperative that you are taken through the entire tool before you start working on it. Doing that does not only clarify a lot of the feature but also helps you make the most of the product that you have invested in. Keeping this requirement in mind, Tapfiliate has provided an assisting orbit, a small button like feature on the top which on being pressed, give you like a tour of the tool. Once you are done taking the tour, you can go about using the features. However, if you still get stuck somewhere after taking the orbit, you can always reactivate it any time you like. For example, if you have already completed creating a program and want to move on to the next one but get stuck somewhere, this is the button that will help you out.
Check for main features. While SEO tools vary a lot in terms of focus and main purpose, you should get an app that has the most important tools to get a solid SEO campaign going. These are: 1) keyword targeting, to help you discover and build on the right keywords; 2) competition analysis, to see how your SEO efforts fare versus your competitor’s and; 3) website analysis, to ensure your website is always optimized and does not fall behind the competition.

Kangaroo Rewards is a Loyalty marketing platform that fosters customer engagement leading to increased retention and revenues for businesses. Kangaroo offers a very rich collection of powerful features at an affordable price that fits every budget, which makes it one of the most competitive solutions on the market today. New Businesses are able to create their loyalty program on Kangaroo Rewards in less than 2 minutes, and dressing it up to fit the look & feel of their brand.
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.
With so many projects in the works simultaneously, it’s seemingly impossible to ensure they get done on time. Using project management technology, best-in-class marketers keep team members on task by making sure they hit key checkpoints along the way to completion. Using all-in-one software with custom workflows and communication tools, they meet deadlines promptly and efficiently.
Digioh is built for marketers who have outgrown standard web form options. Thousands of customers (including Crayola, Nascar, and Soylent) choose Digioh to grow their email lists and reduce abandoned shopping carts. Targeting rules, trigger conditions, and a dynamic content editor allow for endless customizations (without writing any code). Our ecommerce features help recover up to 15% of abandoned carts. Digioh integrates with 400+ marketing tools so you can start growing your list right away.
Difficulty scores are the SEO market's answer to the patchwork state of all the data out there. All five tools we tested stood out because they do offer some version of a difficulty metric, or one holistic 1-100 score of how difficult it would be for your page to rank organically (without paying Google) on a particular keyword. Difficulty scores are inherently subjective, and each tool calculates it uniquely. In general, it incorporates PA, DA, and other factors, including search volume on the keyword, how heavily paid search ads are influencing the results, and how the strong the competition is in each spot on the current search results page.
atEvent offers the deepest, most flexible integrations with the most widely used Marketing Automation (MA) and CRM systems¿so your team can capture the insights you need at events, conferences, and tradeshows and transfer them into your systems accurately and automatically. Easily customize atEvent fields¿and even add hidden fields¿to sync seamlessly with your MA/CRM system. Information captured in atEvent will be transferred automatically in near real time, triggering your campaign workflows. Learn more about atEvent
With every search engine result page, Google shows us by example what kinds of links it favors, which content they consider most relevant, and how much keyword usage is too much. We just need to know how to listen! CanIRank turns all those data points into specific SEO Tasks, like which related words to include in your content, how to make important words stand out, and where to get links for maximum benefit with minimum risk.
SEO Tool - WooRank’s easy-to-use Web-based software generates instant website reviews that offer a ton of valuable data combined with a list of comprehensive tasks; helping businesses and online marketers achieve higher search engine rankings, convert more visitors into customers, keep track of their competitors and get more return on their digital marketing investments.
Mike Levin is the Senior SEO Director at Ziff Davis, PCMag's parent company. His career goes back 25 years to the halls of Commodore Computers, as an original Amiga fanboy to be beamed up by the mothership just as it imploded. Over his past 10 years in NYC, Mike's highlights have included leading the Apple Store, Kraft and JCPenney SEO accounts whi... See Full Bio
Hit Path is one the fastest and most user-friendly affiliate tracking programs available. By using state-of-the technology, Hit Path can offer a reliable and scalable multichannel tracking platform that can be customized to meet your specific needs. Among the abundance of features that Hit Path comes equipped with are: free training, 24/7 support, real-time campaign tracking, affiliate management, the Crosspub campaign accelerator, accounting module, and a white-labelled interface.

On the whole, after signing up, you are asked to create your first affiliate program with the help of all the features available on the tool and the plan that you decide to go ahead with. It is important to note that the features that come along with the tool, no matter which plans you choose have all been designed keeping in mind the success of your business as the ultimate goal.
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart promotions to personalized content and emails, Personyze combines machine learning with powerful targeting to provide relevant experiences that drive engagement and conversion. Learn more about Personyze
MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.
Great list and I have a suggestion for another great tool! https://serpsim.com, the most accurate snippet optmizer with precision of a hundred of a pixel and based on the very latest google updates in regards to pixelbased limits for title and meta description. Feel free to try it out and add it to the list. If you have any feedback or suggestions I’m all ears! 🙂
Up to 150% improvement in email campaigns open rate, by using Socital Media data to personalize content. Other results for e-commerce clients: a. 10x faster email database collection, b. Up to 9x improvement of sales conversion rate, c. Decrease of 10-20% of cart abandonment rate, d. Save up to 25% of your digital marketing spend through better segmentation of audience. Ideal for e-commerce stores in fashion, beauty, electronics and furniture/home. GDPR compliant. No need for coding. FREE TRIAL
I’d stick with Amazon if I were you. All of my Amazon sites only have Amazon affiliate links. If you use Google Adsense display ads on your site, you’re literally taking people away from your site for the sake of just a few cents with these type of ads. If you direct them just to Amazon, then you have a greater chance of earning more money from that click.
Hi Brian, thanks for all your hard work here. Ahrefs has my attention, I’m taking them for a test drive. I’ve been using WooRank for a little while now. One of it’s developers lives near me in Southern California. Its basic to the point need to know SEO information about your site or a competitor site right from your browser with one click and includes tips on how to fix the issues it reveals. Awesome tool. Thanks again.
Yesware is an email platform which makes it easier for salespeople to manage and track emails and thus close more deals. The platform tracks email opens, provides in-email analytics as well as data on user engagement. Yesware syncs seamlessly with CRMs like Salesforce, Microsoft Dynamics and Oracle CRM saving time and increasing efficiency. Yesware  raised $4 million less than a year after its initial seed funding round, making it a startup to watch this year.
There are over one hundred marketing automation and campaign/lead management systems and even more sales automation, sales enablement and intelligence technology solutions available today, why the Captavi Platform? Captavi Platform stands out in the crowd because you and your sales and marketing team need to go to market faster, with more effective lead generation, and higher sales close rates. Captavi is:
AWeber's suite of easy-to-use email marketing and automation tools are trusted by over 100,000 entrepreneurs, small businesses and nonprofits. Turn passive prospects into loyal customers with mobile-responsive email newsletters, engaging automated email campaigns, subscriber segmentation and management, subscriber signup forms, and more. Take advantage of our award-winning 24/7 customer support, 450+ integrations and free mobile apps to grow and manage your email lists.

Thanks for the great list Brian. I am looking for a tool that would allow me to enter a keyword such as “electrician”. I would then want to limit the search to the local city my client is in. I would like to then get results back that show at least the top ten sites on Google and competition data that would help me to make the best decision on local keywords to try and rank for. Any suggestions?
Clickstream Attribution. Consumers can be capricious when making a purchase. It is possible that they check on your link using a single site multiple times but only buy a product once. To help you properly observe a buyer’s behavior, ShareASale provides timestamp data. Through this, you can create rule-based commissions and incentivize affiliates to encourage a specific behavior among your target audience.

SEMrush will also help you with keyword research, domain vs. domain comparisons, custom reporting, overall site audits, optimization progress tracking, brand monitoring services, and organic traffic insights. SEMrush will also provide you with content insights by updating you on current industry trends, and engagement data to help you understand what content is working across your websites.


Because 2Checkout exclusively sells software and digital products, it is best suited for established influencers whose target audience is interested in buying products in this niche. But while you won’t find any physical products for sale, 2Checkout is probably the market leader in selling software of every type, including very specific use case items (like software that can convert Microsoft Word documents to PDF, for instance).

VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
Informative Support Center. While this web-based platform requires no coding knowledge or technical expertise, the various options ClickMeter offers can be overwhelming. This is why this website has a knowledge base that contains informative articles and easy-to-follow how-to videos showing what you can do to get started as a user. These resources are organized per category and feature for easier navigation.
Because 2Checkout exclusively sells software and digital products, it is best suited for established influencers whose target audience is interested in buying products in this niche. But while you won’t find any physical products for sale, 2Checkout is probably the market leader in selling software of every type, including very specific use case items (like software that can convert Microsoft Word documents to PDF, for instance).

LinkConnector has struggled to stand out from the pack but nonetheless has managed to sign some exclusive deals with big name brands, including Writer’s Digest, the Disney Store, Ironman, Hats.com, and Everly. Their strictly controlled screening process for both merchants/advertisers and affiliates/publishers means that you can always rely on the quality of products on offer.


Use the Assets tab to upload all your marketing material as well as text links and make them available for your affiliates to use anytime they need to promote your program. Not just this, there will also be a separate code generated for each asset that can fetch you accurate results of which asset has generated which commission. Further, it also gives a general idea of how many affiliates are still pending and how many of them have been approved. This bit of information is extremely critical as your affiliates cannot begin their work unless you approve them through your Tapfiliate Account.
Pyze helps brands and enterprises maximize user retention through AI based engagement and personalization across digital platforms. The Pyze platform provides marketing and product teams with cross-platform user behavior analytics and automated segmentation to deliver hyper-relevant omnichannel campaigns and content personalization. Learn more about Pyze
Online marketing software is a targeted at improving online brand awareness and online lead generation. Online marketing software include contextual advertising where selected ads of potential interest to end users are displayed in the context of their online experience. Online marketing business software is typically offered as an on-demand web-based app (SaaS). This option is more and more popular with small businesses (SMB).
Once again you’ve knocked it out of the park, Brian. Great information. Great insight. Great content. And most importantly, it’s actionable content. I particularly like how you’ve annotated your list rather than just listing a bunch of SEO tools and then leaving it to the reader to see what they are. It’s fantastic to have a list of tools that also provides insight about the tools rather than just their titles and URL’s.
Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.

I never really knew how Google Adwords was working for me until I began tracking conversions with LeadDyno. While I always used the conversion tracking pixel that Google provides, I always found it to be imperfect. That’s because I want to measure specific $$$ amounts and sales… while Google is only able to tell me if someone made it to a certain page. Like a sign up, or “thank you” page. That’s a good start – but I need more! Specifically, I need to know what somebody bought and/or signed up for… how much they purchased… and how long they stayed with us afterwards. This is easy to do with LeadDyno. All you need to do is create a new marketing campaign tracking link – as use this link as the Target URL within Adwords. Or, if you’re advertising on Facebook, just make sure the link that you provide Facebook with is a campaign tracking link from LeadDyno. Don’t just give Facebook the link to your homepage – give them this link instead. It’s pretty much the same thing as using an affiliate link to track the effectiveness of a specific marketing campaign. Because LeadDyno is already plugged into your website – and most importantly, your E-Commerce provider – you’ll have visibility into the entire sales funnel that was generated as a result of each specific advertising campaign you are tracking. I’ve been doing online marketing for the past decade, and I can tell you this is huge. It allows me to test campaigns quickly and easily. I’m able to let our winners run, and cut our losers short.
Dynamic Submission ™ - Multi-Award Winning web promotion, search engine submission software. Dynamic Submission submits your website and URLs to hundreds of major search engines including Google, Yahoo and Bing with just a few button clicks. It also includes all search engine optimization (SEO) tools you need to promote your web site on the internet.
Aimtell enables users to re-engage their website visitors with highly targeted mobile & desktop web push notifications. With Aimtell, visitors can subscribe to your website in 1 click. Subscribers then are automatically amplified with data including page views, geolocation, and any custom events/attributes. These data points can then be used to create highly customizable segments to send targeted push notifications to. Learn more about Aimtell
If you’re looking for a more advanced SEO tool, you might want to check out CORA. If you’re looking for an advanced SEO site audit, they don’t come cheap but they’re about as comprehensive as they get. If you’re a medium to large sized business, this is likely the type of SEO tool you’ll be using to better understand areas of weakness and opportunity for your website.
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