Why It Is Important: “Our clients like it and so do our prospects. I reserve all day Wednesday and Thursday for “talk” time with anyone outside our organization. I wouldn’t be able to manage my time this way without the HubSpot Meetings. HubSpot Sales tool is a justifiable buy just for the calendar alone. It does so much more. Anyone on our team who needs to coordinate with someone outside of our team has HubSpot Sales Pro for the Meetings feature. This means trainers, project managers, recruiting and sales.
GreenRope's mission is to provide the most innovative and complete sales and marketing platform, backed by the best service and support in the business, to enable maximum ROI and growth for small and mid-sized businesses. GreenRope combines both sales and marketing tools to help businesses streamline their efforts and provide a more cohesive and seamless customer experience, while being more efficient in business management. GreenRope comes with full support and training resources for success. Learn more about GreenRope

Why It Is Important: “We are a HubSpot Diamond Partner so we kind of live by HubSpot. Aside from that, it is hands down the most valuable tool we use. It stores pretty much every piece of data from our marketing and sales teams and provides insights on the most essential metrics alongside the tools needed to improve them. The most important thing HubSpot does for New Breed is host our website. Our website on the HubSpot COS allows us to generate highly qualified traffic and host our most important content. It’s our most valuable asset without a doubt.”


Everflow is arguably the best affiliate tracking platform out there with a great UI and an extensive feature set. Everflow has some of the most advanced campaign management and reporting functionality. Also, starting at only $200/ month, Everflow is one of the most cost effective solutions out there. Its prominent features include: • Live data in the form of graphs and reports • Advanced notification system • Super fast response times • Advanced media buying tools • Graceful handling of mobile and desktop traffic * Fully exposed API 100 percent of the time • Private partitioning of traffic • Multidimensional reporting and analytics system.
AffTrack is a platform focused on tracking the clicks on your affiliate links. More than a tracking system, it helps businesses of all sizes power their network through applications offering prospect management CRM, device targeting, geo targeting, suppression file management, free proxy detection, and invoicing. With its customizable interface and complete selection of functionalities, you wouldn’t have to worry about finding additional integrations to make sure it suits your existing system. To utilize their platform, you may choose from their five pricing plans. It ranges from $99 to $799 a month that is differentiated by the number of clicks it can track–with 100,000 clicks being the smallest and unlimited being the largest.
ShippingEasy is an automation platform for email marketing and customer segmentation, inventory management, and shipping. With ShippingEasy, online sellers can create and send automated or one-time email marketing campaigns to targeted audience segments, recommending products, requesting reviews, and promoting specials. The solution is multi-platform so merchants can send automated emails across all their channels. Learn more about ShippingEasy

FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
Cool feature: The GKP tells you how likely someone searching for that keyword will buy something from you. How? Look at the “competition” and “top of page bid” columns. If the “competition” and “estimated bid” are high, you probably have a keyword that converts well. I put more weight on this than straight-up search volume. After all, who wants a bunch of tire kickers coming to their site?

Team Member Feature. As you are busy running your business, you don’t always have time to log in to Tapfiliate and handle every new task that needs to be done. With this platform, you can grant trusted colleagues limited access to your account so they can learn how to use it to help you run the affiliate marketing side of the business. You can set what each team member can and can’t access. Please take note, however, that this feature is only available for users with a Pro or Enterprise subscription plan.
Further, you should also make a note of clearing out all commission related question– the rates, if you are willing to offer a fixed amount, or only a percentage of the amount earned, the frequency of the commission to be shared, and even the currency you would ideally be operating in. By sharing these details, you will be putting forth a clear picture of what your affiliates should be expecting in return.
Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though.
Why It Is Important: “Aside from HubSpot, Jira is the hub of all activity in our organization, regardless of team, position, or seniority. While at a high-level, it may seem like just a fancy “to-do list,” it’s become so much more than that. Jira gives everyone full transparency into their peers’ work. It what keeps us all on the same page, allowing anyone to evaluate workloads, project progress, capacity, and overall productivity. Yes, we’d love to see some UX/UI changes, but in the past year, Jira has become indispensable.”
The third type of crawling tool that we touched upon during testing is backlink tracking. Backlinks are one of the building blocks of good SEO. Analyzing the quality of your website's inbound backlinks and how they're feeding into your domain architecture can give your SEO team insight into everything from your website's strongest and weakest pages to search visibility on particular keywords against competing brands.

Tracking Source: Not just the location source, as previously cited, source also refers to web page originating the URL link (blog article for instance) and source type (banner, keyword, search, chatbot or other), that gives both marketers and advertisers the information to improve context and maximize click-through ratios (how many times are required to show a banner to have someone click on it) and sales conversion (how many clicks are required to have someone buy the referred product/service).
#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ads) Analyze, get all your statistics in one place and track your conversions Learn more about TargetEveryOne
“I have bought books, e-books and applications about SEO, I subscribe to numerous newsletters related to SEO, but the only tool I don’t regret buying is IBP. With IBP, I have managed to place my website on the first place for my target keyword. I’m first in Yahoo & Bing and I am currently 3rd with Google. The beauty of this program is that it works with any language. All you have to do is to follow the clear instructions. Thank you IBP.”
Blake Aylott’s, an SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword I can simply type it in a see. It is extremely accurate and live. The tool is a life saver for when a client wants to know their current ranking for something and I can tell them with 100% accuracy. Fatrank is free and should be apart of every SEO’s arsenal of tools.”

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.
HubSpot inbound marketing software helps your business get found online, convert your website traffic into leads & customers, and optimize based on your results. HubSpot provides easy tools for search engine optimization (SEO); writing blogs & creating web content (CMS); leveraging social media like Facebook, LinkedIn & Twitter; that help your company get found online. You can then convert prospects to leads to customers with landing pages, lead nurturing/intelligence & marketing analytics. Learn more about HubSpot Marketing Automation
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What I Used Before This: “We used multiple tools before we switched to Samepage – Teamwork, Trello, Timefox, Basecamp, Mavenlink, Asana. All of these were missing a few elements that we wanted, which is why we kept switching. Sometimes it was because it didn’t have templates, sometimes it was because we wanted a calendar, sometimes it was because it didn’t allow repeating tasks, sometimes it was too complicated and sometimes it just wasn’t advanced enough.”
Why It Is Important: “Aside from HubSpot, Jira is the hub of all activity in our organization, regardless of team, position, or seniority. While at a high-level, it may seem like just a fancy “to-do list,” it’s become so much more than that. Jira gives everyone full transparency into their peers’ work. It what keeps us all on the same page, allowing anyone to evaluate workloads, project progress, capacity, and overall productivity. Yes, we’d love to see some UX/UI changes, but in the past year, Jira has become indispensable.”
As a top SEO analysis tool, Woorank offers free and paid options to track and report on your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can to overlap with theirs. Try reporting on how keywords perform over time to really understand your industry and optimize for users in the best way possible. And most importantly understand the things your website is lacking from both a technical and content perspective as this tools can identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
Great list and I have a suggestion for another great tool! https://serpsim.com, the most accurate snippet optmizer with precision of a hundred of a pixel and based on the very latest google updates in regards to pixelbased limits for title and meta description. Feel free to try it out and add it to the list. If you have any feedback or suggestions I’m all ears! 🙂
Third-Party Reporting Functionality. Other than offering details regarding a vendor’s sales and commissions, this software also offers third-party reporting tool integrations that allow you to check your performance on the market. This way, you can get a better grasp of your customers’ purchasing behaviors and adjust your campaign based on your observations.
That's why PA and DA metrics often vary from tool to tool. Each ad hoc keyword tool we tested came up with slightly different numbers based on what they're pulling from Google and other sources, and how they're doing the calculating. The shortcoming of PA and DA is that, even though they give you a sense of how authoritative a page might be in the eyes of Google, they don't tell you how easy or difficult it will be to position it for a particular keyword. This difficulty is why a third, newer metric is beginning to emerge among the self-service SEO players: difficulty scores.
What I Used Before This: “This tool is rather new for our agency. It still has a few kinks but the CEO has been quick to respond to technical issues and I think the product is pretty amazing and will only get better. Before we used Adobe Illustrator or Photoshop, we changed because of the amount of time it took to finalize content offers for our clients.”
The tool’s dashboard provides the user with an overview of the status of his website and with that a command center which displays all results of the report at one glance. Like that, the webmaster can immediately tell where there’s need for action. The results are divided into different levels of difficulty and the respective level is matched with an overall score. With only one click on the report, users can start optimizing right away.
The tools we tested in this round of reviews were judged on which do the best job of giving you the research-driven investigation tools to identify SEO opportunities ripe for growth, along with offering enterprise-grade functionality at a reasonable price. Whether one of these optimization tools is an ideal fit for your business, or you end up combining more than one for a potent SEO tool suite, this roundup will help you decide what makes the most sense for you. There's a wealth of data out there to give your business an edge and boost pages higher and higher in key search results. Make sure you've got the right SEO tools in place to seize the opportunities.

A VERY in-depth site audit tool. If there’s a potential SEO issue with your site (like a broken link or a title tag that’s too long), Site Condor will identify it. Even I was a bit overwhelmed with the issues it found at first. Fortunately, the tool comes packed with a “View Recommendations” button that tells you how to fix any problems that it finds.


The emphasis on tools, meaning plural, is important because there's no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. This will certainly put your website at the top of Google's search results but always with an indicator that yours is a paid position. To win the more valuable and customer-trusted organic search spots (meaning those spots that start below all of those marked with an "Ad" icon), you must have a balanced and comprehensive SEO strategy in place.
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