If you’re looking for a more advanced SEO tool, you might want to check out CORA. If you’re looking for an advanced SEO site audit, they don’t come cheap but they’re about as comprehensive as they get. If you’re a medium to large sized business, this is likely the type of SEO tool you’ll be using to better understand areas of weakness and opportunity for your website.
Find, Reach, and Convert Your Audience with Marketing That Works. The Alexa Marketing Stack is a software solution that helps your business get better marketing results. You’ll find all the tools you need to improve your SEO and PPC strategy, prove your success, and discover new ideas for growing your traffic. KEYWORD RESEARCH: Discover keyword ideas to increase your search traffic. Uncover content gaps your site is missing. SITE & CONTENT AUDITS: Find and fix technical problems. Get a checklist of the things that need your attention. COMPETITIVE ANALYSIS: Benchmark your site against your competitors to know where you stand and close the gap.
In the enterprise space, one major trend we're seeing lately is data import across the big players. Much of SEO involves working with the data Google gives you and then filling in all of the gaps. Google Search Console (formerly, Webmaster Tools) only gives you a 90-day window of data, so enterprise vendors, such as Conductor and Screaming Frog, are continually adding and importing data sources from other crawling databases (like DeepCrawl's). They're combining that with Google Search Console data for more accurate, ongoing Search Engine Results Page (SERP) monitoring and position tracking on specific keywords. SEMrush and Searchmetrics (in its enterprise Suite packages) offer this level of enterprise SERP monitoring as well, which can give your business a higher-level view of how you're doing against competitors.
Hi Emma, Having a solid on-page SEO plan in place is one of the simpler things a marketer/webmaster can do to ensure they are optimizing the reach of their content and site. Before you worry about maintenance I would make sure that you’re considering the following on-page elements for the URLs on your domain: - The subject of the page is part of the title tag - The subject of the page is in the URL - From a thematic perspective you have diversity in the terms used covering the...
A Moz Pro subscription includes: access to Moz Analytics, software to track how your SEO, link building, social, content, and brand marketing efforts impact your site; Moz Research Tools that analyze your competitors' efforts, surface issues that affect your marketing performance, and show you new opportunities for outreach; and a wealth of resources for learning SEO and inbound marketing. Moz Pro starts at $99/month after a free 30-day trial.
If you’re looking to boost sales through marketing but are too intimidated to use sophisticated software, then AffiliateWP might be the answer to your problems. It is a WordPress plugin that lets you use advanced affiliate and referral tracking tools without having to leave your site’s publishing platform. Designed for both Windows and Mac, it allows users to improve website’s visibility through efficient SEO and effective affiliate management. Made for freelancers and businesses of all sizes, AffiliateWP offers annual pricing plans costing $99, $149, and $249 annually. They also offer a one-time payment package priced at $499. For your convenience, they offer a risk-free 30-day money back guarantee if you aren’t completely satisfied with their application.
But, the good bit here is there is also an advanced setting for a commission, which can be filled in later on, after the first level of setup stage is done with. In the advanced settings, you can select a frequency of the commission you want to shell out for your affiliates- you can choose to choose anything from weekly, monthly or yearly occurrence. This feature helps a user when they want to keep regarding their affiliates for a more extended period, without really worrying about the payments every other time. Other than this, another important step is to select a payment method- and the step is mandatory for you to go through. There are some options for payment gateways that you can choose from- Paypal, Bank, Bitcoin, Skrill, WebMoney and a few others.
More than 16,000 high-growth and midsized companies and divisions of large enterprises use NetSuite to run more effectively without the high costs and inefficiency of on-premise systems. By using NetSuite to automate operations, streamline processes and access real-time business information anytime, anywhere, growing businesses realize breakthrough performance improvements.
Nightwatch is an advanced SEO tool with extensive functionality. Besides rank tracking, backlink monitoring and reporting, it offers advanced segmentation, filtering abilities, graphs and visualizations, Google Analytics and Search Console integration, automatic keyword and competitor discovery, site change notifications, customizable reports, notes, advanced data visualizations and much more. It's perfect as an all-in-one SEO performance solution, especially for the websites aimed at scaling.
Clickx unleashes your business's full potential. Pinpoint which marketing efforts are working, understand your competitors deeply, and demystify what makes your audience convert. Improve traffic and lead flow – all from a single platform. Eliminate all the headaches and guesswork. Our software saves time and hassle by streamlining your marketing intelligence. Focus on what you do best: running your business.
No matter your company size or industry, our cloud-based software enables you to overcome today’s most demanding website challenges. Improve content quality, work towards accessibility compliance, drive search engine traffic, meet data privacy requirements, and measure website performance and ROI—all from a single platform. All Siteimprove products enable you to turn those complex, often overwhelming website challenges into manageable tasks. - Content and Accessibility - Analytics - SEO - GDPR Visit the Product page on the Siteimprove website for more detail on the product offerings: https://siteimprove.com/en-us/products/
The TF*IDF report helps webmasters to identify relevant terms and items for the website that could play a prominent role for its ranking. The Tool works out the a Term’s Frequency within a document as compared to all other terms (TF). In doing so, all webdocuments listed among the top 10 serve as a basis. The TF*IDF text assistant analyzes already existing texts and suggests the use of certain keywords. The text assistant also determines the term frequency within new texts and suggests terms that are still missing or whether there are too many.
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart promotions to personalized content and emails, Personyze combines machine learning with powerful targeting to provide relevant experiences that drive engagement and conversion.
This affiliate and digital marketing tracking software can track leads, add, calls, sales conversion, as well as networks. It tracks and optimizes the success of your internet affiliate marketing endeavors with efficacy, enabling you to operate a successful campaign. LinkTrust has a customizable interface that lets you track all types of offline and online advertising through pixels, server posts, cookies, CPA, CC, mobile traffic, and Pay-per-call. Other features include: • LinkTrust RTA (Remote Traffic Agent) • Lead distribution and management • Affiliate management • Campaign management • Customizable lead validation • Fraud detection, lead management • Real-time reporting • Mobile tracking  

I never really knew how Google Adwords was working for me until I began tracking conversions with LeadDyno. While I always used the conversion tracking pixel that Google provides, I always found it to be imperfect. That’s because I want to measure specific $$$ amounts and sales… while Google is only able to tell me if someone made it to a certain page. Like a sign up, or “thank you” page. That’s a good start – but I need more! Specifically, I need to know what somebody bought and/or signed up for… how much they purchased… and how long they stayed with us afterwards. This is easy to do with LeadDyno. All you need to do is create a new marketing campaign tracking link – as use this link as the Target URL within Adwords. Or, if you’re advertising on Facebook, just make sure the link that you provide Facebook with is a campaign tracking link from LeadDyno. Don’t just give Facebook the link to your homepage – give them this link instead. It’s pretty much the same thing as using an affiliate link to track the effectiveness of a specific marketing campaign. Because LeadDyno is already plugged into your website – and most importantly, your E-Commerce provider – you’ll have visibility into the entire sales funnel that was generated as a result of each specific advertising campaign you are tracking. I’ve been doing online marketing for the past decade, and I can tell you this is huge. It allows me to test campaigns quickly and easily. I’m able to let our winners run, and cut our losers short.
Reporting capabilities. At the basic level, the SEO software solution should be able to provide summaries for the most important metrics, such as keyword rankings, competitive comparisons, link analysis, and audit pages. The app should also enable you to visualize historical performance, the clearer to assess your SEO strategy’s success or failure.
SEMrush will provide you with an arsenal of extremely powerful SEO tools. This software will show you where your websites rank on Google and other major search engines and provide you with recommendations to help you improve your rankings. In addition to ranking data, SEMrush can also provide you with backlink audits to help you understand which backlinks you should keep, and which ones you should abandon.
Pageflex's Distributed Marketing Platform helps multi-location enterprises maintain and grow their brands at a local level. Combining digital asset management, multichannel distribution, personalization, brand compliance, and analytics capabilities, Pageflex provides visibility and control for corporate marketing teams while enabling field teams to deliver better campaigns. Customers enjoy third-party integrations, a user-friendly interface, and a tailor-fit solution for easy adoption.
Your website can manage affiliate traffic. Before you begin thinking about investing in this marketing scheme, you must also determine if your website is capable of managing affiliate traffic. Otherwise, you will need to find an application that offers attribution tracking to ensure that you are accurate in sorting the leads that your affiliates generate.

GleanView is B2B Sales and Marketing Automation software that helps teams automate the process of finding and developing new customers. Our platform offers solutions from top to bottom of the sales and marketing funnel that accelerate prospecting, lead generation, lead management and lead nurturing. Available modules include Sales Sequences, Campaigns, Website Visitor ID and Prospect Finder Database. Get started with our Free plan. Learn more about GleanView


LinkTrust has been in operation since 2002 and claims to be “the most accurate affiliate tracking software on the market.” And, it may be difficult to argue with that statement. LinkTrust features a customizable interface that allows you to track essentially any sort of advertising online and offline –  cookies, pixels, server posts, host,CPA, CPC, Pay-per-call, mobile traffic. You’ll also have access to “a slew of heavy-duty reports,” filter options for traffic, top-notch support and the patented  LinkTrust Remote Traffic Agent (RTA).
MarketGoo helps Small Businesses grow online by providing easy SEO tools to increase traffic and search rankings. We partner with telcos, hosting companies, and agencies, offering a turnkey white label solution. MarketGoo offers a Free SEO Report as well as a 10-day trial of MarketGoo PRO, the full-feature paid product. You'll get easy-to-follow tasks and simple analytics to improve your website traffic and search rankings Boost your traffic, track and monitor your online marketing performance, and keep an eye on your competitors!
SEO Software Moz kept popping up as one of the best SEO tools that experts actually use. Some raved about how Moz was always up to date despite Google’s regular algorithm changes. Others raved about their chat portal because it allowed them to always get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download for free that allows you to see your store’s metrics while browsing any page. If you’re looking to learn more about SEO you should also consider checking out MozCon, their annual conference.
Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though.

As a top SEO analysis tool, Woorank offers free and paid options to track and report on your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can to overlap with theirs. Try reporting on how keywords perform over time to really understand your industry and optimize for users in the best way possible. And most importantly understand the things your website is lacking from both a technical and content perspective as this tools can identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
Why It Is Important: “It’s the simplest tools that can make our day-to-day work so much easier. Sometimes, we need to show our clients or each other internally how to do something inside of an application. Loom makes this easier by video recording a screen capture and the front-facing camera with audio. These quick videos helps us tremendously with collaboration and training. Wistia recently came out with a similar version of Loom called Soapbox. We’ll be checking that out too.” Editor’s note: check out ViewedIt from Vidyard too.”

Trusted by 200,000,000 users worldwide, ClickBank is an internet retailer that caters to small, medium-sized, and large businesses. They help companies expand their reach with the help of their huge network of digital marketing experts. Available for utilization via desktop, this cloud-hosted software is also mobile-optimized, so you can work on-the-go. They even have a support team and Knowledge Base that lets you get the assistance you require when you need it to make user experience easier. Offering a one-time activation fee of $49.45, ClickBank is one of the most affordable affiliate marketing software solutions on this list.
Net-Results is the 1st choice for people buying marketing automation for the 2nd time. Achieve ROI within 3 months. Go live within your first month. Always get all the support you need, at no additional cost. No hidden costs, ever. The best-rated customer support team in the B2B marketing automation industry according to G2 Crowd. We're the marketing automation vendor that still gives a p**p and it shows. Come join the Net-Results family and start rocking.

Keyword tool. What is SEO software without this tool? It is the core function of most SEO software solutions, which lets you dig up millions of keyword sets for organic search with just a click. Some solutions focus on long-tail keywords, which have a higher ROI value. This app is often designed for PPC bidding but is widely used to identify the hottest keywords and discover untapped phrases. The app churns out metrics like CPC, monthly search volume and historical trend. Many keyword tools are free.
Employing best practice and creating technically sound website architecture means your site will be easy to navigate for both users and search engines, ensuring your site is optimised for organic rankings. There’s no point having a great content or link building strategy if you haven’t got the basics right. DeepCrawl is constantly updated to adhere to the latest SEO best practice and users can keep up to date with the latest knowledge through our webinars, knowledge centre and newsletters.

SEMrush will also help you with keyword research, domain vs. domain comparisons, custom reporting, overall site audits, optimization progress tracking, brand monitoring services, and organic traffic insights. SEMrush will also provide you with content insights by updating you on current industry trends, and engagement data to help you understand what content is working across your websites.
The SEO tools in this roundup provide tremendous digital marketing value for businesses, but it's important not to forget that we're living in Google's world under Google's constantly evolving rules. Oh and don't forget to check the tracking data on Bing now and again, either. Google's the king with over 90 percent of worldwide internet search, according to StatCounter, but the latest ComScore numbers have Bing market share sitting at 23 percent. Navigable news and more useful results pages make Bing a viable choice in the search space as well.
ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations. Learn more about ActiveCampaign

HubSpot's tools can be an especially good choice for small business owners with little or no experience in internet marketing. To start with, HubSpot's tools are ready-to-use, and allow users to design their own workflows. This makes it easy to completely customize your content and segment, nurture and evaluate your sales leads in a personalized way. There's also a free SFA product for those wanting it.

Jon Hoffer, Director of Content at American Addiction Centers, loves the SEO tool Screaming Frog. He shares, “I wouldn’t be able to do my job without it. With this, I’m able to crawl client and competitor sites and get a broad overview of what’s going on. I can see if pages are returning 404 errors, find word counts, get a list of all title tags and H1s, and analytics data all in one place. Upon initial glance, I can find opportunities for quick fixes and see which pages are driving traffic. Maybe meta descriptions are missing or title tags are duplicated across the site or maybe somebody accidentally noindexed some pages – it’s all there. I also love the ability to extract certain data from pages. Recently, I was working on a directory and needed to find the number of listings that were on each page. I was able to pull that information with Screaming Frog and look at it next to analytics data. It’s great to know what competitors actually have on their sites. This is great for content ideas. Overall, Screaming Frog gives me the chance to run a quick audit and come away with an understanding of what’s going on. It reveals opportunities for easy wins and actionable insights. I can determine if site migrations went off without a hitch, they usually don’t. With the inclusion of traffic data, I’m also able to prioritize tasks.”
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.
Check for main features. While SEO tools vary a lot in terms of focus and main purpose, you should get an app that has the most important tools to get a solid SEO campaign going. These are: 1) keyword targeting, to help you discover and build on the right keywords; 2) competition analysis, to see how your SEO efforts fare versus your competitor’s and; 3) website analysis, to ensure your website is always optimized and does not fall behind the competition.
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