Already a few months back, but Moz launched a local product to compete in the fast-growing SMB market. In a previous post, we’ve suspected to see Moz move in the SEO enterprise market, but this didn’t seem to really happen. Their tools a great, but a lot of folks don’t think that they are exceptional, meaning other tools couldn’t provide a certain task or data in a similar way. Moz local looks solid and will compete with Yext, Placable and a bunch of other local submission services, which we’ll cover soon.
Thanks Brian – seems like I’ve tinkered with most of these. I know there’s no silver bullet to the entirety of the SEO tool landscape, but I’m curious if others have found any solution that encompasses most of the SEO requirements. I’ve recently purchased SEO PowerSuite (rank tracking, link assist, seo spyglass and website auditor) and have not made up my mind. I guess the fact that I still go to ProRankTracker and Long Tail Pro on a daily basis should tell me that no “one tool to rule them all” really exists (yet).
Real-Time Analytics. Discovering, compiling, and interpreting data is difficult. It is even more taxing when you need to keep tabs on multiple clicks at a time. To lighten your load, Afftrack has a real-time analytics feature that guarantees 99.999% uptime, reliability, and scalability. This way, all you have to do is sit back, relax, and watch your business as it grows.
Track Your Affiliate Program On-The-Go. Built with marketers in mind, this software solution boasts a mobile-friendly interface to help entrepreneurs, freelancers, and executives monitor their campaign’s progress wherever they are and whenever they want. The platform itself is developed to fit the screen of different devices, so you won’t have to make room in your mobile’s storage for a separate application.
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that you can easily assess your rankings and changes to them as well as new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis allowing you to easily compare your website to your competitors. If you’re looking for analytics reports that help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance.
Why It Is Important: “With the complex workings of an agency, we couldn’t live without setting up complex task logic (repeating tasks automatically, assigning multiple people to complete a task, task dependencies), creating milestones for important dates and time tracking for accurate client billing. In addition to the typical project management features like being able to see which tasks are ahead / behind, keeping all of project messages in one place and organizing all our important documents, Teamwork helps us manage how we’re using other tools and how we’re managing our time for peak performance!”
ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. Run contests and build landing pages to increase engagement, gain followers and collect email addresses. LANDING PAGES: Build mobile-responsive landing pages in minutes using our readymade, customizable templates. CONTESTS & PROMOTIONS: From refer-a-friend and photo-vote contests to hashtag contests and simple sweepstakes, use our templates to launch a contest in minutes.
LocalVox is a platform for local, social and mobile marketing for businesses, helping them generate news and engage local customers across the web, a network of local publishers, mobile, social media, email newsletters and search. After raising a total of $8.65 million and acquiring Postling in late 2012, LocalVox looks set to transform how local businesses market themselves.
Transparent Automated Payments. Refersion values the importance of maintaining good relationships with its more than 16,000 merchants and 500,000 affiliates, so the commission and payment schemes are made visible to them; automated commission payouts are also made available to ensure each partner gets paid on time. Transparency establishes a strong trust in prospective partners and promoters, and makes sure they know exactly what they are signing up for. This also help avoid any issues in the future.
Scalability. Scalability is important to any business process. It gives you the flexibility to meet your growing needs. Make sure your SEO tool can expand its functionalities either by integration with third-party apps, customization of the features or via add-ons. For example, can the tool adapt to the mobile platform? Does it have a browser plugin or publishing platform plugin that complements the app?
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
AWeber's suite of easy-to-use email marketing and automation tools are trusted by over 100,000 entrepreneurs, small businesses and nonprofits. Turn passive prospects into loyal customers with mobile-responsive email newsletters, engaging automated email campaigns, subscriber segmentation and management, subscriber signup forms, and more. Take advantage of our award-winning 24/7 customer support, 450+ integrations and free mobile apps to grow and manage your email lists. Learn more about AWeber Email Marketing
Post Affiliate Pro is another useful affiliate marketing tracking software trusted by over 2,700 companies globally. It can link to more than 170 CMS as well as best payment gateways. Features: • Customizable interface • Themes • Multilingual support • Forced matrix • Direct tracking of links • Affiliate link styles • Fraud protection • Image, flash, and text link banners • Trends reports.
When it comes down to it, you want to choose a platform or invest in complementary tools that provide a single unified SEO workflow. It begins with keyword research to target optimal keywords and SERP positions for your business, along with SEO recommendations to help your rank. Those recommendations feed naturally into crawing tools, which should give you insight into your website and competitors' sites to then optimize for those targeted opportunities. Once you're ranking on those keywords, vigilant monitoring and rank tracking should help maintain your positions and grow your lead on competitors when it comes to the search positions that matter to your organization's bottom line. Finally, the best tools also tie those key search positions directly to ROI with easy-to-understand metrics, and feed your SEO deliverables and goals right back into your digital marketing strategy.
Many different SEO tools offer different features or plug-ins for the application to ensure that users will have a wide array of functions available to them. Our analysis determines what types of features are available with the software and how useful they are to the target audience. Having features which provide little to no benefit in place of features which may be of great use to the audience is certainly detrimental to the end user.
The emphasis on tools, meaning plural, is important because there's no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. This will certainly put your website at the top of Google's search results but always with an indicator that yours is a paid position. To win the more valuable and customer-trusted organic search spots (meaning those spots that start below all of those marked with an "Ad" icon), you must have a balanced and comprehensive SEO strategy in place.