Regardless of the fact that some research may make it appear as if software isn’t an area in which traditional affiliate networks are particularly strong, one may get surprised by how many top software brands run their affiliate programs on the CJs and ShareASales of the world. Additionally, there is also a number of highly specialist affiliate networks with primary focus on software of all types and kinds: from business-to-consumer (B2C) to business-to-business (B2B) software, and from downloadable to that which is offered on software-as-a-service (SaaS) basis. Finally, do not count on affiliate networks (whether traditional or specialist) only. There will be brands that do not belong to any network but run their own in-house based affiliate programs (either on their proprietary platforms, or on purchased/leased software). So, in your search for software affiliate programs you really want to look for them in three places: (i) traditional affiliate networks, (ii) software-specific networks, and (iii) in-house based affiliate programs.
Voice search. It is not clear yet how voice search will impact on overall search result rankings. However, a new Voicebot Report says around 20% of adults in the US own smart speakers. We can only expect this rate to grow as voice recognition technology improves and becomes a standard feature in gadgets. One potential impact of voice search is on featured snippet. Google seems to push the snippet on top of voice search results when there is a keyword match.
MoEngage is an Intelligent Marketing Cloud that empowers companies to orchestrate campaigns across channels like push, email, in-app messaging, web push & SMS, with auto-optimization towards higher conversions powered by machine learning. By targeting your users through the right channel and at the right time, drive significant revenue gains and reduce marketing spends enormously.
Inspired by the need to create innovative tools for merchants and affiliates, AvantLink aims to provide better data, reporting, transparency, and support for those utilizing an affiliate marketing strategy. Accessible via Windows and Mac, this software solution lets you pull reports, create ad campaigns, plan paid placements, and make custom tracking links without having to switch from app to app. It also gives granular details on the sales, clicks, and impressions of your affiliates through real-time reporting. Perfect for small businesses, medium-sized companies, and large enterprises, this cloud-hosted application offers a quote-based pricing plans.
Tieece Gordon, a Search Engine Marketer at Kumo Digital recommends the SEO tool Siteliner. He shares, “Siteliner is one of my go-to SEO tools whenever I’m presented with a new site. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free (paid version offering more available) tool to offer the ability to check duplicate levels, as well as broken links and reasons any pages were skipped (robots, noindex etc) though, there can be no complaints at all. The key feature here, that Siteliner does better than any other I’ve come across, is the Duplicate Content table. It simply and easily lays out URL, match words, percentage, and pages. And because it’s smart enough to skip pages with noindex tags, it’s a safe bet that most showing high percentage need to be dealt with. I’ve seen a lot of ecommerce sites relying on manufacturer descriptions, service sites that want to target multiple areas with the same text and sites with simply thin pages – sometimes a combination of these, too. I’ve seen that adding valuable and unique content has seen rankings, and in turn, sessions and conversions jump up for clients. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world but its simplicity is perfect.”
So, the point is, even if there are no sales, at least your affiliates would still be promoting your products and your company, complete with proper branding! Further, there is a whole bunch of other features that can combine to create a branded experience such as – asset management which is again focused on branding, along with branded marketing material and fraud detection.
Powerful Reporting Tools. Creating well-informed business decisions can be difficult when you don’t have actionable data to base your choices on. To help you gain a better insight on the purchase process and keep tabs on your lead conversions, HasOffers provide powerful real-time reporting tools. On top of this, email marketing, affiliate tracking, and fraud management integrations are included in their packages.
Hi Emma, Having a solid on-page SEO plan in place is one of the simpler things a marketer/webmaster can do to ensure they are optimizing the reach of their content and site. Before you worry about maintenance I would make sure that you’re considering the following on-page elements for the URLs on your domain: - The subject of the page is part of the title tag - The subject of the page is in the URL - From a thematic perspective you have diversity in the terms used covering the...
Also, there is the Payout page, which lets you know how much amount for which affiliate has been approved, and out of that, how much is paid off or still pending. The tool also offers a summarized document available for download; you can take a look at it to know what the total amount is required to be paid to each affiliate. It also gives you their payment details.
Already a few months back, but Moz launched a local product to compete in the fast-growing SMB market. In a previous post, we’ve suspected to see Moz move in the SEO enterprise market, but this didn’t seem to really happen. Their tools a great, but a lot of folks don’t think that they are exceptional, meaning other tools couldn’t provide a certain task or data in a similar way. Moz local looks solid and will compete with Yext, Placable and a bunch of other local submission services, which we’ll cover soon.