Nearly 60% of businesses spend between $1,000 and $5,000 on search engine optimization tools every month. That’s not surprising, considering 78% of marketers say they find positions 1-3 on search engine results pages to produce the highest number of clicks. This category of software will help you spy on competitor strategies, find unique link-building opportunities, and optimize your content for search engines.
Copy audit. Duplicate copies are penalized by search engines, hence, this app scours your pages for plagiarized copy. The level of plagiarism is also indicated for more in-depth analysis. The process works vice-versa also: other sites are tracked for copies that are appropriated from you. A parallel feature may be offered: copy readability, which is also a major Google ranking factor. This tool analyzes your articles for clarity and readability, but, note, it cannot accurately judge literary styles, so take the readability score with a grain of salt.

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Ninja outreach is another good tool for the blogger outreach purpose. The positive aspect of this tool is that you can add sites directly from google into your ninja list. For that you have to add an ninja outreach chrome extension. go to google, type your keyword, set the google settings to show up to 100 results per page. Once the results are there, right click on the extension and you would find an option to add all the results in to ninja list.
Right behind you guys. I just recently signed up for Ninja outreach and it really is a useful tool. Kind of like outreach on steroids. Majestic and ahrefs are a part of my daily life these days. There’s also a subscription service, serped.net which combines a whole bunch of useful tools together eg ahrefs, majestic, and Moz to name a few and the price point is phenomenal
Some of the world’s best software brands run their affiliate marketing programs on traditional affiliate networks. Below you may find a list of such affiliate networks as well as select examples of respective software programs (picked based on their performance at the time of this post) found on these networks. There are many other software-related opportunities on each network, and it is a good idea to join these networks to browse the options for yourself (either as an affiliate looking to monetize your efforts, or as a brand doing your competitive intelligence). Whether you will find a good match or not, will depend on the type of technology or software that your target audience is interested in.
Website-specific crawlers, or software that crawls one particular website at a time, are great for analyzing your own website's SEO strengths and weaknesses; they're arguably even more useful for scoping out the competition's. Website crawlers analyze a website's URL, link structure, images, CSS scripting, associated apps, and third-party services to evaluate SEO. Not unlike how a website monitoring tool scans for a webpage's overall "health," website crawlers can identify factors such as broken links and errors, website lag, and content or metadata with low keyword density and SEO value, while mapping a website's architecture. Website crawlers can help your business improve website user experience (UX) while identifying key areas of improvement to help pages rank better. DeepCrawl is, by far, the most granular and detailed website crawler in this roundup, although Ahrefs and Majestic also provide comprehensive domain crawling and website optimization recommendations. Another major crawler we didn't test is Screaming Frog, which we'll soon discuss in the section called "The Enterprise Tier."
Developer-Friendly Features. While this software is made for marketers who want ready-to-use tools, it is also ideal for those who want developer-friendly features. AffiliateWP can be combined with popular WordPress eCommerce plugins as well as a long list of free, third-party, and pro add-ons to help you incorporate new features and adjust functionalities depending on your needs. Should you encounter any trouble with these tools, you can always utilize their world-class customer support for assistance.
The emfluence Marketing Platform is so intuitive, you'll swear it's built just for you. That's because it is. We're digital marketers too, so we've focused the Platform's features around what marketers need to create, track, and deploy successful digital campaigns. Take advantage of email marketing, email automation workflows, social media scheduling, surveys, landing pages, website tracking, web forms, and more.

Hi Brian, it’s a great list, but I think one of the challenges for small/medium enterprises is allocating dollars. There’s probably at least $10k a month’s worth of subscriptions here. I know you only need one from each category, but even then, it’s at least $500 a month. I would love to know your list of monthly subscriptions for your business. Which ones do you genuinely pay money for? Personally I’m okay with maybe $50 a month for a tool…but I would have to be getting massive value for $300 a month.

Search engine optimization (SEO) is the art of ensuring your webpages are pushed to the top of relevant search results, but the process can be long and arduous if done manually. SEO tools help automate the process, whether it's determining which keywords are the best to strategically target, how many backlinks you've established on other websites, or even the SEO health of your competitors' pages.
The All in One SEO Pack plugin has more than one million active installs. You won’t have to look far to find competitors, but there’s a reason why so many people use this tool. Not only is it free and simple, but it’s results can’t be denied. It will definitely help your website, from an SEO perspective, which is something all new businesses are interested in.
Ubersuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by sho.wing the top ranking SERPs for them. From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic, SEO and paid, PPC teams this tool can help determine if a keyword is worth targeting and how competitive it is.
Track Your Affiliate Program On-The-Go. Built with marketers in mind, this software solution boasts a mobile-friendly interface to help entrepreneurs, freelancers, and executives monitor their campaign’s progress wherever they are and whenever they want. The platform itself is developed to fit the screen of different devices, so you won’t have to make room in your mobile’s storage for a separate application.
You can make really good commissions from the eBay partner but it depends on the products which you decide to promote. Interestingly the commission levels vary according to where you are in the world not just on the products you decide to promote. One of the great reasons to sign up is that you can earn DOUBLE commissions in your first three months. They offer free to use link generators, ad creatives and widgets for you to promote different eBay items. eBay has over 162 Million active buyers which means there is a great potential to convert your traffic.
An end-to-end performance marketing management platform, Everflow landed a spot on our list for its robust affiliate marketing features. It provides users with a powerful cloud infrastructure that enables mobile affiliate management on any level of scale. Furthermore, the software consolidates data on all offers and publishers in a unified interface making it easy for you to get an accurate breakdown of conversions. Compatible with all desktop and mobile devices, Everflow also comes with customizable data analytics, visualization, and reporting capabilities so you can have complete transparency over your marketing data.
New prospective users often ask me how easy it is for their affiliate to share their link. It’s “stupid simple.” Here’s how it works… When your affiliates sign up with you, they’ll automatically receive an email from you welcoming them to your affiliate program. This email will contain their unique referral link. It will also contain a “one-click” login link to their Affiliate Dashboard. The Affiliate Dashboard is where your affiliate can share their link via email and social media with a single click. For example, when they click the Facebook button, they’ll automatically be forwarded over to Facebook, with a new post pre-populated, and their affiliate link already embedded! They can add a personal note or recommendation if they’d like – or they can simply click “Post” to get the message up on their Wall immediately. This “convenience factor” is huge. Affiliates are able to share their link early and often with their friends and colleagues. It really couldn’t be any easier. The Affiliate Dashboard is also where they can grab marketing materials like banner ads for their website or blog. The banners will already have their affiliate link embedded. So, your affiliate can simply copy the HTML and paste it to their site – or they can have their web developer do this for them.
WordStream Inc. provides online marketing tools and PPC services that help marketers get better results from their PPC efforts. WordStream's easy-to-use software facilitates more effective paid and organic search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Score in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. The company's services deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search. Whether you're new to search marketing or are experienced at PPC management, WordStream's tools for keyword research, PPC bid management, AdWords management, and Quality Score optimization can help grow your business and drive better results.

Established by the founders of Savings.com and Commission Junction, Impact Radius has created quite a buzz since 2008. Its key features include: • Automation of onboarding, contracting, reporting, and tracking of direct affiliates • Call tracking • Monitoring of promo codes • SEO-friendly links • Flexible tracking options via FTP upload, Pixel, Data Post, REST API, Mobile SDKs, etc. • Integration with CRM and Salesforce.com • Real-time analytics  


Affise is a traffic tracking software built to serve advertisers and marketers who wish to kickstart or run their own networks. Accessible via Windows and Mac, this cloud-hosted solution offers a suite of automation tools for affiliate marketing operations. Among the applications it includes are FraudScore, 24metrics, advanced TrafficBack, deep targeting, publisher and advertiser billing, personalized report calculations, real-time statistics, and audit history. Offering monthly subscription plans ranging from $299 to $499, they also offer quote-based pricing for large businesses. To learn if this is the right software for your operations, you may take advantage of their free trial or consult one of their specialists.

An SEO expert could probably use a combination of AdWords for the initial data, Google Search Console for website monitoring, and Google Analytics for internal website data. Then the SEO expert can transform and analyze the data using a BI tool. The problem for most business users is that's simply not an effective use of time and resources. These tools exist to take the manual data gathering and granular, piecemeal detective work out of SEO. It's about making a process that's core to modern business success more easily accessible to someone who isn't an SEO consultant or expert.


Round-the-Clock Customer Care. HasOffers provides an easy-to-use, intuitive user interface to help executives manage their affiliate marketing campaigns. But, they went above and beyond their call of duty by backing it with round-the-clock customer support. With this feature, you may tap their representatives via phone, chat, or email any time you have a question, and you can be sure that their staff will accommodate you.
Founded in 2002, Advanced Web Ranking is the leading desktop SEO software. It offers an integrated platform that includes rank tracking, analytics, link building and social media. Having more than 10,000 active users, Advanced Web Ranking is the SEO solution preferred by agencies. Clients include Apple, Microsoft, Amazon.com, Electronic Arts, Nvidia, MTV, Siemens, Sony and Disney. The online version - AWR Cloud, is a powerful online rank tracker suitable for both web marketers and SEO consultants. It provides you with accurate and reliable ranking results for all your SEO campaigns.

Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from awareness and acquisition, through retention and loyalty for mid-market companies. With Act-On, marketers can drive better business outcomes and maximize CLV. Learn more about Act-On
If you own a small business or are doing marketing for one, especially if this is your first foray into internet marketing, HubSpot could be a really solid tool for you to try. Hubspot offers users a basic version of its suite of tools entirely for free - forever. This isn't a one-month trial. More fully featured packages will cost you, but there is a range of prices - some as little as $50/month - and you're likely to find one that fits your needs.

MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.


VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
The TF*IDF report helps webmasters to identify relevant terms and items for the website that could play a prominent role for its ranking. The Tool works out the a Term’s Frequency within a document as compared to all other terms (TF). In doing so, all webdocuments listed among the top 10 serve as a basis. The TF*IDF text assistant analyzes already existing texts and suggests the use of certain keywords. The text assistant also determines the term frequency within new texts and suggests terms that are still missing or whether there are too many.
WordStream Inc. provides online marketing tools and PPC services that help marketers get better results from their PPC efforts. WordStream's easy-to-use software facilitates more effective paid and organic search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Score in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. The company's services deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search. Whether you're new to search marketing or are experienced at PPC management, WordStream's tools for keyword research, PPC bid management, AdWords management, and Quality Score optimization can help grow your business and drive better results.
For traditional SEO, this has meant some loss of key real estate. For SERP results pages that once had 10 positions, it's not uncommon now to see seven organic search results below a Featured Snippet or Quick Answer box. Rather than relying on PageRank algorithm for a specific keyword, Google search queries rely increasingly on ML algorithms and the Google Knowledge Graph to trigger a Quick Answer or pull a description into a snippet atop the SERP.
Why It Is Important: “This is one of the most critical pieces to our technology ecosystem because it helps us drive every new sale. It also supports all existing clients, helping us plan, comxmunicate, and get authorization for sprint plans. Our close rates have skyrocketed. We’re expanding relationships with existing clients. We simply would not live without the ability to grow faster, and healthier and that’s the capability that PandaDoc has brought our agency.”
Once again you’ve knocked it out of the park, Brian. Great information. Great insight. Great content. And most importantly, it’s actionable content. I particularly like how you’ve annotated your list rather than just listing a bunch of SEO tools and then leaving it to the reader to see what they are. It’s fantastic to have a list of tools that also provides insight about the tools rather than just their titles and URL’s.
The average commission rate is $58 per the Shopify website. Shopify’s commissions are paid according to different metrics. For instance, if a referral signs up for the Shopify Plus enterprise plan (the highest tier), the payout is a flat $2,000. Referrals who sign up for the standard plan earn a $598 commission. The payout for a Basic account is $58. Commissions are calculated as follows: you will earn two times the monthly rate but only two months after the user has been a paying customer.
Affise is a traffic tracking software built to serve advertisers and marketers who wish to kickstart or run their own networks. Accessible via Windows and Mac, this cloud-hosted solution offers a suite of automation tools for affiliate marketing operations. Among the applications it includes are FraudScore, 24metrics, advanced TrafficBack, deep targeting, publisher and advertiser billing, personalized report calculations, real-time statistics, and audit history. Offering monthly subscription plans ranging from $299 to $499, they also offer quote-based pricing for large businesses. To learn if this is the right software for your operations, you may take advantage of their free trial or consult one of their specialists.
Check for main features. While SEO tools vary a lot in terms of focus and main purpose, you should get an app that has the most important tools to get a solid SEO campaign going. These are: 1) keyword targeting, to help you discover and build on the right keywords; 2) competition analysis, to see how your SEO efforts fare versus your competitor’s and; 3) website analysis, to ensure your website is always optimized and does not fall behind the competition. 
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