For example, let's say the keyword difficulty of a particular term is in the 80s and 90s in the top five spots on a particular search results page. Then, in positions 6-9, the difficulty scores drop down into the 50s and 60s. Using that difficulty score, a business can begin targeting that range of spots and running competitive analysis on the pages to see who your website could knock out of their spot.
Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.

In the enterprise space, one major trend we're seeing lately is data import across the big players. Much of SEO involves working with the data Google gives you and then filling in all of the gaps. Google Search Console (formerly, Webmaster Tools) only gives you a 90-day window of data, so enterprise vendors, such as Conductor and Screaming Frog, are continually adding and importing data sources from other crawling databases (like DeepCrawl's). They're combining that with Google Search Console data for more accurate, ongoing Search Engine Results Page (SERP) monitoring and position tracking on specific keywords. SEMrush and Searchmetrics (in its enterprise Suite packages) offer this level of enterprise SERP monitoring as well, which can give your business a higher-level view of how you're doing against competitors.
MoEngage is an Intelligent Marketing Cloud that empowers companies to orchestrate campaigns across channels like push, email, in-app messaging, web push & SMS, with auto-optimization towards higher conversions powered by machine learning. By targeting your users through the right channel and at the right time, drive significant revenue gains and reduce marketing spends enormously. Learn more about MoEngage

Sendlane helps B2C and B2B businesses track, personalize, and automate their email marketing using our data-driven, behavior-based email automation platform. Data driven tools for email automation include visual workflow builders To customer journeys and more! We're on demand platform with easy on-boarding and no contracts. Get a no-obligation 1 on 1 demo with one of our email automation experts today!
Evaluating which self-service SEO tools are best suited to your business incorporates a number of factors, features, and SEO metrics. Ultimately, though, when we talk about "optimizing," it all comes down to how easy the tool makes it to get, understand, and take action on the SEO data you need. Particularly when it comes to ad hoc keyword investigation, it's about the ease with which you can zero in on the ground where you can make the most progress. In business terms, that means making sure you're targeting the most opportune and effective keywords available in your industry or space—the words for which your customers are searching.
Digioh is built for marketers who have outgrown standard web form options. Thousands of customers (including Crayola, Nascar, and Soylent) choose Digioh to grow their email lists and reduce abandoned shopping carts. Targeting rules, trigger conditions, and a dynamic content editor allow for endless customizations (without writing any code). Our ecommerce features help recover up to 15% of abandoned carts. Digioh integrates with 400+ marketing tools so you can start growing your list right away. Learn more about Digioh Customizable Web Forms
Forge Strong Relationships With Affiliates. Affiliates are your partners. To ensure a mutually beneficial relationship, it is not enough to just compensate them for their contribution. You must also be able to give them the URLs and promotional materials they need on time as well as be transparent with performance reports. AffiliateWP lets you do this through their affiliate dashboard feature. This way, you not only improve your marketing strategy but also develop lasting relationships with affiliates.
For businesses that thrive on fully customizable marketing tools, Tapfiliate has you covered. This platform packs tons of features ranging from automatic program tracking and fraud detection to one-click affiliate payouts and instant banner delivery. After the easy, coding-free installation process, advertisers can create a branded experience for their customers using the platform’s integration or domain aliasing feature. Plenty of free modules and guides are available as well as integration support to help businesses begin the journey to utilizing affiliate marketing strategies. Affiliates have access to multi-language pages and a dashboard that allows them to keep track of their performance and find ways to improve.
ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations. Learn more about ActiveCampaign
Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.
A no-coding alternative to Google Tag manager. Track conversions, Button clicks, added to carts, purchase made, product viewed, In-app events like clicks, form submits, URLs without coding. Once tracked send that data to Google Analytics, FB Pixel, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Segment, Google Adwords with flip of a button. Sync your customer data across the all the tools to run effective integrated customer lifecycle campaigns.
Round-the-Clock Customer Care. HasOffers provides an easy-to-use, intuitive user interface to help executives manage their affiliate marketing campaigns. But, they went above and beyond their call of duty by backing it with round-the-clock customer support. With this feature, you may tap their representatives via phone, chat, or email any time you have a question, and you can be sure that their staff will accommodate you.

Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Platform powers personalized, multi-channel content that generates the higher engagement need for retail success. Bronto is ideal for ecommerce retailers sending 250k+ emails/year or generating $1million+ in online revenue. Seamless integrations with any ecommerce engine enable your store to grow with Bronto, just like leading brands Rebecca Minkoff, Timex and Brooks. Learn more about Bronto Marketing Platform
Ecrion makes software for companies who want to establish genuine, 1-to-1 connections with their customers across multiple engagement channels. Our customers effectively communicate and engage with their audiences using personalized communications, omni-channel delivery and next-generation interactivity in one unified, scalable platform. Learn more about Ecrion Engage
Yes, Open Link Profiler’s index isn’t as massive as the big tools (like Ahrefs and Majestic). But its paid version has some cool features (like on-page analysis and site audits) that can make the monthly payment worthwhile. Also, the free version is the best free backlink analysis tool I’ve ever used. So if you’re balling on a budget and want to see your competitor’s backlinks for free, give OpenLinkProfiler a shot.
Smart Targeting. Whether you want to streamline your campaign according to device, ISP, carrier, OS, browser, language, or location, the smart targeting tools offered by Affise can help you tap into specific markets and increase conversion rates. Coupled with their CPAPI application, the utilization of these features facilitate precision-driven automation that maximizes ROIs in the long run.
What I Used Before This: “We used multiple tools before we switched to Samepage – Teamwork, Trello, Timefox, Basecamp, Mavenlink, Asana. All of these were missing a few elements that we wanted, which is why we kept switching. Sometimes it was because it didn’t have templates, sometimes it was because we wanted a calendar, sometimes it was because it didn’t allow repeating tasks, sometimes it was too complicated and sometimes it just wasn’t advanced enough.”
We’re in a whole new era. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.
Great list and I have a suggestion for another great tool! https://serpsim.com, the most accurate snippet optmizer with precision of a hundred of a pixel and based on the very latest google updates in regards to pixelbased limits for title and meta description. Feel free to try it out and add it to the list. If you have any feedback or suggestions I’m all ears! 🙂
LinkConnector imposes a very rigorous and lengthy screening process, so you’ll need to prove that you have a high-quality website and established audience before being accepted. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. And their “naked links” allow for direct connection to the merchant website without having to be rerouted via LinkConnector, which will give your website an SEO boost.
Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.
I never really knew how Google Adwords was working for me until I began tracking conversions with LeadDyno. While I always used the conversion tracking pixel that Google provides, I always found it to be imperfect. That’s because I want to measure specific $$$ amounts and sales… while Google is only able to tell me if someone made it to a certain page. Like a sign up, or “thank you” page. That’s a good start – but I need more! Specifically, I need to know what somebody bought and/or signed up for… how much they purchased… and how long they stayed with us afterwards. This is easy to do with LeadDyno. All you need to do is create a new marketing campaign tracking link – as use this link as the Target URL within Adwords. Or, if you’re advertising on Facebook, just make sure the link that you provide Facebook with is a campaign tracking link from LeadDyno. Don’t just give Facebook the link to your homepage – give them this link instead. It’s pretty much the same thing as using an affiliate link to track the effectiveness of a specific marketing campaign. Because LeadDyno is already plugged into your website – and most importantly, your E-Commerce provider – you’ll have visibility into the entire sales funnel that was generated as a result of each specific advertising campaign you are tracking. I’ve been doing online marketing for the past decade, and I can tell you this is huge. It allows me to test campaigns quickly and easily. I’m able to let our winners run, and cut our losers short.
*Yes: As you may have guessed, the link above is my two-tier affiliate link. There are a few of these links on this site to pay me a small commission and allow me to keep this site free instead of a monthly membership site. Using my two-tier affiliate link will not affect the amount of commission paid to you with this or any other program. My commissions are paid out of the vendor’s cut, not yours.
Your time is valuable! Don’t spend it querying 5 different tools and copying results into Excel. CanIRank's SERP Analysis tool collects hundreds of data points for every keyword, including leading paid SEO tools such as Moz and SEMRush. CanIRank's Rank Tracking tool will even dig up your most valuable keyword rankings without you having to manually add them. Best of all, we monitor the results on an ongoing basis and notify you of any changes you need to pay attention to, like rank changes, competitors on the move, or new link opportunities.

George Perry, an SEM Specialist at Bandwidth raves about SEO keyword tool KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how those compare (volume, CPC, difficulty, etc) to the term I originally looked at. I’ve been able to help them target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”
Hi Karen, because there are so many moving parts in a successful digital marketing strategy of any size, you will be hearing different answers to your questions. I will offer you one fairly simple solution. This is a very basic perspective but if you're not very experienced, this should help you. You seem to understand that SEO & social media are 2 important components of digital marketing. There are others that are just as important but my answer is based solely on your question. Think...

Screaming Frog is considered one of the best SEO tools online by the experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to, said the speed at which you can get insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and areas of improvement for link building. Their SEO Spider tool was considered the best feature by top SEO experts.
Affise is a traffic tracking software built to serve advertisers and marketers who wish to kickstart or run their own networks. Accessible via Windows and Mac, this cloud-hosted solution offers a suite of automation tools for affiliate marketing operations. Among the applications it includes are FraudScore, 24metrics, advanced TrafficBack, deep targeting, publisher and advertiser billing, personalized report calculations, real-time statistics, and audit history. Offering monthly subscription plans ranging from $299 to $499, they also offer quote-based pricing for large businesses. To learn if this is the right software for your operations, you may take advantage of their free trial or consult one of their specialists.
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. That would be the Domain Comparison tool. We add our site and those of 4 of our competitors to it. This helps to find sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so great if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

Link insights. If you have an active link-building strategy, SEO software solutions provide a space to manage your link partners. You can organize your various websites’ search performance, for instance, Google PageRank and Alexa, under one roof. It is easier to track inbound and outbound links and spot broken links. In the same breath you can view the search ratings of your competitor’s websites. You can analyze your bigger competitors’ inbound links and plan your keyword campaigns around them hoping to seize some juicy traffic and funnel it to your way.
eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs. Learn more about DemandCenter
SkimLinks is probably best for bloggers who want to write content around the affiliate link rather than add affiliate links to existing products. SkimLinks offers a lot of tools to compare commission rates and offers in order to customize your content to optimize your income. Once nice aspect of SkimLinks is that it offers lots of products for non-US creators, including popular UK brands like John Lewis and Tesco.
Ideal Setups for Each Business. The platform provides training sessions and support if a company is just getting started and needs more automation for manual tasks. One way to accomplish this is through Refersion’s Getting Started webinar, which is held twice a week. Advanced features, on the other hand, are available to businesses that require more customization in their affiliate program.
LinkConnector has struggled to stand out from the pack but nonetheless has managed to sign some exclusive deals with big name brands, including Writer’s Digest, the Disney Store, Ironman, Hats.com, and Everly. Their strictly controlled screening process for both merchants/advertisers and affiliates/publishers means that you can always rely on the quality of products on offer.

First of all, anyone who claims to be able to get your website to #1 in Google & Co. simply by making use of their tool should not be trusted. Rather you should take a look at those service providers who offer to help you in making your online marketing and SEO processes more efficient and thus less time-consuming. The most remarkable tool in this regard is “a little engine that could” called linkbird. It offers a highly flexible software solution for managing your entire SEO linkbuilding, online PR and content marketing.


What I Used Before This: “Calend.ly. HubSpot calendar is so much more user friendly. All in one is a really important thing to our company. We have a million tools and reducing technology has been a goal for 2017. HubSpot Meetings makes Round Robin booking and Team Booking very easy. It sends out notifications for the meetings and sends out all of our Zoom.us conference information as well. The reminder HubSpot sends from the calendar link has the CRM record attached so it’s very easy to see where we were in the conversation before we meet. Arranging calendars can be a real pain. And this has accelerated our sales process and our operations to a greater extent then most things.”
This can be broken down into three primary categories: ad hoc keyword research, ongoing search position monitoring, and crawling, which is when Google bots search through sites to determine which pages to index. In this roundup, we'll explain what each of those categories means for your business, the types of platforms and tools you can use to cover all of your SEO bases, and what to look for when investing in those tools.
#1 Digital Marketing Solution! Like Having Your Own Award Winning Ad Agency In House- With a Low Price Tag. Create Digital Campaigns with drag & drop, no programming needed Target Contacts through segmentation Multi Channel Distribution (SMS, Email, Mobile App, Facebook, Twitter, LinkedIn, QR code, digital Ads) Analyze, get all your statistics in one place and track your conversions Learn more about TargetEveryOne
Ideal Setups for Each Business. The platform provides training sessions and support if a company is just getting started and needs more automation for manual tasks. One way to accomplish this is through Refersion’s Getting Started webinar, which is held twice a week. Advanced features, on the other hand, are available to businesses that require more customization in their affiliate program.
GreenRope's mission is to provide the most innovative and complete sales and marketing platform, backed by the best service and support in the business, to enable maximum ROI and growth for small and mid-sized businesses. GreenRope combines both sales and marketing tools to help businesses streamline their efforts and provide a more cohesive and seamless customer experience, while being more efficient in business management. GreenRope comes with full support and training resources for success.
Sender makes it easy for e-commerce marketers to send automated marketing emails and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantContact. With 1-click integrations you can connect your Magento, WooCommerce, WordPress, PrestaShop and other webshops and send transaction emails as well as highly converting newsletters in order to grow your business. Everything you need for effective email marketing within a few clicks.
Apex Pacific is a world leader in internet marketing software(SEO Software and Google Adwords software), search engine optimization service and web promotion solutions to help grow your business on the internet. We provide award winning Pay Per Click Google Adwords management software, Search Engine Optimization (SEO) software, Email marketing tools as well as our trusted internet marketing service and training. Apex Pacific was established in 1998 and has long provided businesses with the expertise and tools that give them the edge in internet marketing. Our PPC management software, SEO Software, and internet marketing training are what set us apart from our competitors. If you are serious about growing your business online and are looking at ways to increase your position in the search engines through effective web site promotion, then we will have a solution for you.
Use GetApp to find the best Affiliate Marketing software and services for your needs. Our intuitive directory allows you to make an easy online Affiliate Marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android), pricing (including Free and Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
Those who’re seeking a robust management tool to optimize and monitor your affiliate networks would do well to explore the cloud-based CAKE. Within one convenient dashboard, you can check your network's overall performance and manage contacts while reviewing the results. This tool has a wide range of interesting features that include: • Fraud protection • Pixel management • Targeted campaign by device or location • Real-time metrics • Individual portals for affiliates as well as clients • 24/7 support • Referral rewards • Customizable The pricing is intrinsically based on usage and depends on what your business necessitates. The three price levels include Pro, Select, and Enterprise.
Hatchbuck is sales and marketing software for b2b businesses that makes it easy to nurture prospects and customers and drive more sales. Our all-in-one sales and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies an affordable sales and marketing platform for their clients. Hatchbuck proudly ranks highest in customer satisfaction. Learn more about Hatchbuck
Blitz marketing automation allows contacts to come into the system automatically from referral partners, lead vendors, telemarketers and more. Once contacts are in the system, automated, customized workflows take over to streamline the nurture process. From sending out automatic emails to leads and customers to sales staff receiving scheduled follow-up reminders, Blitz can help nurture your pipeline and keep your sales team focused on growing your business. Request a free demo or trial today!
Screaming Frog is considered one of the best SEO tools online by the experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to, said the speed at which you can get insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and areas of improvement for link building. Their SEO Spider tool was considered the best feature by top SEO experts.

Enterprise bi-directional texting platform for businesses that believe talking "with" people is more effective than talking "at" people. Dedicated local numbers are used instead of short codes, for that extra personal touch We offer full automation (birthdays/holidays/dates), Pictures/Videos, Auto-Responders, Unlimited Keywords & Drip Campaigns with geo-location all from regular phone numbers and unlimited personalization options. Don't pay a penny until you try us for free! No contracts.
Hi Emma, Having a solid on-page SEO plan in place is one of the simpler things a marketer/webmaster can do to ensure they are optimizing the reach of their content and site. Before you worry about maintenance I would make sure that you’re considering the following on-page elements for the URLs on your domain: - The subject of the page is part of the title tag - The subject of the page is in the URL - From a thematic perspective you have diversity in the terms used covering the...
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