Where the free Google tools can provide complementary value is in fact-checking. If you're checking out more than one of these SEO tools, you'll quickly realize this isn't an exact science. If you were to look at the PA, DA, and keyword difficulty scores across KWFinder.com, Moz, SpyFu, SEMrush, Ahrefs, AWR Cloud, and Searchmetrics for the same set of keywords, you might get different numbers across each metric separated by anywhere from a few points to dozens. If your business is unsure about an optimization campaign on a particular keyword, you can cross-check with data straight from a free AdWords account and Search Console. Another trick: Enable Incognito mode in your browser along with an extension like the free Moz Toolbar and you can run case-by-case searches on specific keywords to get an organic look at your target search results page.
The third type of crawling tool that we touched upon during testing is backlink tracking. Backlinks are one of the building blocks of good SEO. Analyzing the quality of your website's inbound backlinks and how they're feeding into your domain architecture can give your SEO team insight into everything from your website's strongest and weakest pages to search visibility on particular keywords against competing brands.
ThriveTracker is one of the best affiliate marketing platforms in the market that offers solutions that come along with the cloud solution. It provides unlimited scale and unlimited number of redirection domains, integration with 50 traffic sources and counting and extensive reports with multiple variables (geography, creative, device, etc). Its report structure is very clear and analyze a large number of variables. Also, you can control and restrict options for each sub-user. Its world-class support team always lookout for consistent releases and integrations.
There are three types of crawling, all of which provide useful data. Internet-wide crawlers are for large-scale link indexing. It's a complicated and often expensive process but, as with social listening, the goal is for SEO experts, business analysts, and entrepreneurs to be able to map how websites link to one another and extrapolate larger SEO trends and growth opportunities. Crawling tools generally do this with automated bots continuously scanning the web. As is the case with most of these SEO tools, many businesses use internal reporting features in tandem with integrated business intelligence (BI) tools to identify even deeper data insights. Ahrefs and Majestic are the two clear leaders in this type of crawling. They have invested more than a decade's worth of time and resources, compiling and indexing millions and billions, respectively, of crawled domains and pages.
Getting to know your users can help you to best plan out the content you display and the keywords and metatags you use. Most SEO tools allow you to see the gender, age and interests of your users. This information can also help you to determine the next best step to engage users. With predictive analysis, which Google Analytics provides, the tool can predict those next steps.

eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs.
All of this plays into a new way businesses and SEO professionals need to think when approaching what keywords to target and what SERP positions to chase. The enterprise SEO platforms are beginning to do this, but the next step in SEO is full-blown content recommendation engines and predictive analytics. By using all of the data you pull from your various SEO tools, Google Search Console, and keyword and trend data from social listening platforms, you can optimize for a given keyword or query before Google does it first. If your keyword research uncovers a high-value keyword or SERP for which Google has not yet monetized the page with a Quick Answer or a Featured Snippet, then pounce on that opportunity.
Brin Chartier, an expert digital marketer, and SEO content creator, loves the free SEO tool SEOQuake. She says, “I love a good browser extension, and SEOquake is the best free SEO tool for instant SEO metrics on any website or SERP. I can instantly pull an on-page SEO audit for myself or competitors, and the SERP overlay feature is an awesome visualization of key page metrics that I can export to CSV & share with my team. This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead.”
Klaviyo is a modern marketing platform that lets ecommerce brands build an unlimited number of high-value customer relationships. Unlike other marketing software, Klaviyo does not force you to trade off between ease of use and powerful functionality. That means stores can take advantage of highly-targeted email and social marketing segmentation strategies without compromising speed. Thats why over 10,000 innovative brands like Brooklinen and Bonobos have switched to Klaviyo.
FinancesOnline is available for free for all our business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.
24/7 Customer Support. You will never know when you’ll experience glitches in whatever technology you use for your business operations. While it is easy to resolve for large enterprises with in-house IT experts, it may be more challenging for small businesses. This is why AffTrack offers all-around, 24/7 support, so that all users may get the assistance they need with minimal downtime.
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. That would be the Domain Comparison tool. We add our site and those of 4 of our competitors to it. This helps to find sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so great if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
Hey Greg, I use SEO PowerSuite as well and I also get the frequent application updates. But my Rank Tracker projects seem to save OK and pick up seamlessly. Sometimes I have to pick the file version I want to save or recover, but it still works OK after the update. I only have a couple of Rank Tracker projects active right now. Maybe you can contact their support to see what’s up.
The best SEO tools on this list aren’t enough. I mean, they’re definitely going to help you better understand how you can improve your website’s optimization but they won’t do the work for you. You’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your manufacturer descriptions and turning them into something that suits your niche and taking what you’ve learned from these SEO tools and making adjustments. If you’re on a budget most of these tools have free features or trials you can play around with. Try them out. Think of these SEO checker tools as mentors telling you what you need to improve on. And follow their suggestions to skyrocket your growth. Your success falls on you. Take that next step.
Safe, sustainable SEO is a long game, but small business and startup clients want to see results now. How can you balance the two? First, set expectations by using CanIRank’s SEO Competitive Analysis software to help new clients understand what separates their site from existing rankers. Second, explain how your services will help close that gap (using CanIRank’s Action Plan or your own). Pluck low-hanging fruit with CanIRank's Keyword Difficulty tool, then focus on doing great work while CanIRank automatically tracks your progress in dozens of key SEO metrics. Even if it takes a while for rankings to appear, your client remains reassured thanks to CanIRank’s weekly SEO Progress Reports with ranking factor score increases, new rankings, ranking changes, and clear explanations of which SEO tasks were completed and how they will benefit the site.
There is also a tab dedicated to conversions and commissions. This is where you will get all the information on how many and which affiliates have signed up with you, or for any of your programs. There is also a separate section that helps categorize all the different types of commissions- this comes in handy when you have set up different amounts or percentages of commissions assigned to different assets. However, use of this feature is not mandatory and can be opted to be skipped if not required for your affiliate marketing.
Siteliner is an SEO checker tool that helps find duplicate content on your website. What’s duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, you’ll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand.
Keri Lindenmuth’s, a Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can make to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors are performing well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”
Having a tool or software which remains inefficient can actually make the processes handled by the tool more difficult or cumbersome over time. Our analysis of SEO software ensures the benefits of the software are produced through the most efficient method available. Often times SEO software provides recommendations in addition to offering the methods to make the recommended changes or to export them into a viable format.
VigLink is a platform that helps publishers and merchants alike to benefit from revenue-generating hyperlinks. Focusing on content-driven commerce, this software solution scans various websites for possible links that have potential value and optimizes them to monetize page views and clicks. Additionally, they have a help center with video tutorials, troubleshooting tips, and other resources to assist you in making the most of their application. VigLink also offers an extensive array specifically designed for publishers and advertisers; this is why they provide a quote-based pricing model that lets you choose a combination of tools that work for you.
Other than this, if you do not have your website on WordPress, or even if none of the platforms listed match as per your website platform, there is another attractive option that you can go with. In this case, you will be allowed to create Landing Page codes and Conversion Page Codes on to your site. By doing this, you will primarily be enabling your website to send an alert to your Tapfiliate account whenever there is a conversion on your website.
With every search engine result page, Google shows us by example what kinds of links it favors, which content they consider most relevant, and how much keyword usage is too much. We just need to know how to listen! CanIRank turns all those data points into specific SEO Tasks, like which related words to include in your content, how to make important words stand out, and where to get links for maximum benefit with minimum risk.
But LRT’s cool feature is its “Link Detox” tool. This tool automatically scans your backlinks and shows you which links put you at risk of a Google penalty (or links that already caused a penalty). In other words, it makes identifying spammy links super easy. When I ran a test of Link Detox it was almost 100% accurate at differentiating between good and bad links.

iDevAffiliate boasts that it is the #1 selling affiliate tracking software product. Even if there’s some hyperbole there, this popular software has been offering incredible features since 1999. For example, you can design your own payment structure, promote offers through banners, lightboxes, brochures or videos, and create reports that measure daily activity and track marketing statistics. There’s also a built-in shopping integration that is compatible with most cart and checkout systems.


Laser-Focused Attention to Customers. The team at PeerFly is made up of only 15 professionals, meaning clients don’t have to go through several people on the company staff list just to get the service they need. In fact, PeerFly sends dedicated representatives to manage accounts closely every day to provide real-time support to affiliates and advertisers as needed.


Products are now put in a category. The commission will be based on the category each product has been placed in whether or not the category is correct. For instance, I had a sale for a child riding toy tractor. Instead of it being in toys category which would have only earned me 3%, it was actually placed in lawn and garden category which I then actually earned 8% instead.

Back in the early days of the web, you had to know your way around the “back end” of a website to publish and edit any online content. Coding know-how and programming experience were a requirement for anyone who wanted to develop web pages. Today, that’s no longer the case. Tools like WordPress and Drupal allow you to build websites and post content to the internet in minutes without any prior coding knowledge.
MarketGoo helps Small Businesses grow online by providing easy SEO tools to increase traffic and search rankings. We partner with telcos, hosting companies, and agencies, offering a turnkey white label solution. MarketGoo offers a Free SEO Report as well as a 10-day trial of MarketGoo PRO, the full-feature paid product. You'll get easy-to-follow tasks and simple analytics to improve your website traffic and search rankings Boost your traffic, track and monitor your online marketing performance, and keep an eye on your competitors!
Ultimately, we awarded Editors' Choices to three tools: Moz Pro, SpyFu, and AWR Cloud. Moz Pro is the best overall SEO platform of the bunch, with comprehensive tooling across keyword research, position monitoring, and crawling on top of industry-leading metrics incorporated by many of the other tools in this roundup. SpyFu is the tool with the best user experience (UX) for non-SEO experts and the deepest array of ROI metrics as well as SEO lead management for an integrated digital sales and marketing team.
Multi-Tier Commissions. When it comes to affiliate marketing, assuring your partners a fair compensation is a significant factor in making your campaign work. However, this doesn’t mean that you should just stop there. You may also choose to incentivize affiliates for the sales of the sub-affiliates they introduced to the program. This, in turn, expands your reach even further and makes your promotional efforts even more worthwhile.

The emfluence Marketing Platform is so intuitive, you'll swear it's built just for you. That's because it is. We're digital marketers too, so we've focused the Platform's features around what marketers need to create, track, and deploy successful digital campaigns. Take advantage of email marketing, email automation workflows, social media scheduling, surveys, landing pages, website tracking, web forms, and more. Learn more about emfluence Marketing Platform


Clickstream Attribution. Consumers can be capricious when making a purchase. It is possible that they check on your link using a single site multiple times but only buy a product once. To help you properly observe a buyer’s behavior, ShareASale provides timestamp data. Through this, you can create rule-based commissions and incentivize affiliates to encourage a specific behavior among your target audience.
Fully Customizable Platform. One of the major challenges in implementing affiliate marketing platforms is integrating it with your internal systems. With HasOffers’ fully customizable features, you can personalize your dashboard, build your own applications to run alongside theirs, as well as utilize a 2-way API functionality so you may work with third-party systems easily.

Sendlane helps B2C and B2B businesses track, personalize, and automate their email marketing using our data-driven, behavior-based email automation platform. Data driven tools for email automation include visual workflow builders To customer journeys and more! We're on demand platform with easy on-boarding and no contracts. Get a no-obligation 1 on 1 demo with one of our email automation experts today!
Hi Emma, Having a solid on-page SEO plan in place is one of the simpler things a marketer/webmaster can do to ensure they are optimizing the reach of their content and site. Before you worry about maintenance I would make sure that you’re considering the following on-page elements for the URLs on your domain: - The subject of the page is part of the title tag - The subject of the page is in the URL - From a thematic perspective you have diversity in the terms used covering the...

All aboard! I brought my clients over to SE Ranking. I thought I would have never left my old KW tracking software, but guess what? I outgrew it. To all marketing agencies, start selling content marketing packages like we have. Record keyword rankings & monitor backlinks within one software. Nice keyword suggestion tool too. Thanks SE Ranking.  Francisco Meza from planetmarketing.com

Contactually's software makes it simple to stay engaged with every part of your network. You simply categorize your key contacts into Buckets, and your Contactually account will take care of the rest. That means no more worrying about who to follow-up with today, how any prior interactions went, or what to say to break the ice. With regular follow-up like this, you'll soon realize you have fewer cold, forgotten connections, and more warm, engaged relationships that are thinking of you.
Clickx unleashes your business's full potential. Pinpoint which marketing efforts are working, understand your competitors deeply, and demystify what makes your audience convert. Improve traffic and lead flow – all from a single platform. Eliminate all the headaches and guesswork. Our software saves time and hassle by streamlining your marketing intelligence. Focus on what you do best: running your business.
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
Automatically recover 20% + abandoned carts and other lost ecommerce sales with conversion-focused email campaigns. 90% of online shoppers never make it to the shopping cart & 75% of those that do will leave without completing their purchase! CartStack runs quietly in the background, automatically capturing leads, sending emails, & bringing your best customers back to complete their purchase. Sign up for a trial today to recover your first $1,000 free Learn more about CartStack

Click Inc has its intuitive interface is great for those who aren’t quite comfortable with HTML, whereas the Trulink format is a wonderful tool for boosting SEO as it will directly link to your sales page rather than using a coded link. Other key features include: Insightful reports providing traffic status commissions, graphs, and sales. Click Inc. also includes popular management tools which provide you with the power of creating coupons and following up with merchants. The starter plan is available for $25 per month, and you can also opt for the $69 or $149 monthly plan.
Crawlers are largely a separate product category. There is some overlap with the self-service keyword tools (Ahrefs, for instance, does both), but crawling is another important piece of the puzzle. We tested several tools with these capabilities either as their express purpose or as features within a larger platform. Ahrefs, DeepCrawl, Majestic, and LinkResearchTools are all primarily focused on crawling and backlink tracking, the inbound links coming to your site from another website. Moz Pro, SpyFu, SEMrush, and AWR Cloud all include domain crawling or backlink tracking features as part of their SEO arsenals.

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations.
Yes, Open Link Profiler’s index isn’t as massive as the big tools (like Ahrefs and Majestic). But its paid version has some cool features (like on-page analysis and site audits) that can make the monthly payment worthwhile. Also, the free version is the best free backlink analysis tool I’ve ever used. So if you’re balling on a budget and want to see your competitor’s backlinks for free, give OpenLinkProfiler a shot.
On Page Optimization coaching with SEO health checks for each page, niche link building tips, tricks and ideas, plus, website promotion tasks that included utilizing social media outlets such as Facebook, Twitter and more. Weekly blog post ideas that target longtail phrases within your niche are provided as well to not only help you keep your business current and up with the times but to help you reach lower hanging fruit and increase your overall traffic flow.
SE Ranking is a cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more. Besides standard SEO tools the system offers a set of additional features such as White Label and Marketing Plan aimed at bringing your professional digital services to a whole new level. All on one platform within the same user-friendly interface. For more information, please visit seranking.com

Online marketing software is a targeted at improving online brand awareness and online lead generation. Online marketing software include contextual advertising where selected ads of potential interest to end users are displayed in the context of their online experience. Online marketing business software is typically offered as an on-demand web-based app (SaaS). This option is more and more popular with small businesses (SMB).


We’re in a whole new era. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.
Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others. Learn more about Omnisend
Voice search. It is not clear yet how voice search will impact on overall search result rankings. However, a new Voicebot Report says around 20% of adults in the US own smart speakers. We can only expect this rate to grow as voice recognition technology improves and becomes a standard feature in gadgets. One potential impact of voice search is on featured snippet. Google seems to push the snippet on top of voice search results when there is a keyword match.
Morph.ai chat-based marketing automation tools help you do smart and personalized marketing on chat and convert more of your social, website and ad traffic into leads. Morph.ai provides easy tools for building rich chat experiences, running multiple Lead Generation Campaigns, add Website Widgets, Run A/B Tests, Manage Lead Lifecycle, do automated follow-ups and lead nurturing, Funnel Analytics, and Intelligent Optimisations all integrated with Facebook Messenger and Website Livechat plugin.
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