Mark's advice is pretty good - if it's not your core area of expertise, hire it out. However, with SEO, you have to be extremely careful who you hire it out to. It's entirely possible to do it completely wrong, get temporary good results for a few months, even a year, and then get slammed by a penalty. Don't hire it out to India because they use SEO tactics from 2010 bound to get you penalized. You want to hire a firm that focuses on building good content (if you don't have it already) and...
Generating Tracking Codes: Tracking of all clicks and leads require a special unique URL which contains the affiliate id and perhaps the campaign number, that is parsed to the advertiser's site and then associated with a user cookie to identify landing page, visit date, expire date, user identification and related sales closing information. These tracking URLs are also called as tracking codes. The software can generate a code, token or shortened URL, or can track by affiliate name.

One thing that is unique about the Marketing 360® platform is it’s a combination of both talent & technology. This means, you not only get the best tools you need to market and grow your business online, but you also get a dedicated marketing team who does everything for you. This allows you to focus on running your business while we focus on driving you business.


Marketo is one of the biggest and most established marketing automation companies, which makes it easy to launch and manage marketing campaigns. Marketo offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics. In 2012, the company generated revenue to the value of $58.4 million and was recently registered on NASDAQ.
AdScale is an AI platform, that optimizes & automates Google Ads and Facebook campaigns. Improve your digital advertising performance by 30% and more. Reduce time-consuming and repetitive tasks. Save up to 80% of time spent on campaign management. Our features: Cross-platform budget management, 24/7 bid optimization, automated personalized reports, account structure & quality score improvements, real-time alerts, click-fraud protection, insightful dashboards & more!
In the enterprise space, one major trend we're seeing lately is data import across the big players. Much of SEO involves working with the data Google gives you and then filling in all of the gaps. Google Search Console (formerly, Webmaster Tools) only gives you a 90-day window of data, so enterprise vendors, such as Conductor and Screaming Frog, are continually adding and importing data sources from other crawling databases (like DeepCrawl's). They're combining that with Google Search Console data for more accurate, ongoing Search Engine Results Page (SERP) monitoring and position tracking on specific keywords. SEMrush and Searchmetrics (in its enterprise Suite packages) offer this level of enterprise SERP monitoring as well, which can give your business a higher-level view of how you're doing against competitors.
Hatchbuck is sales and marketing software for b2b businesses that makes it easy to nurture prospects and customers and drive more sales. Our all-in-one sales and marketing platform combines email marketing, CRM and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies an affordable sales and marketing platform for their clients. Hatchbuck proudly ranks highest in customer satisfaction. Learn more about Hatchbuck

WordStream Inc. provides online marketing tools and PPC services that help marketers get better results from their PPC efforts. WordStream's easy-to-use software facilitates more effective paid and organic search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Score in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. The company's services deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search. Whether you're new to search marketing or are experienced at PPC management, WordStream's tools for keyword research, PPC bid management, AdWords management, and Quality Score optimization can help grow your business and drive better results.
ClickBank allows you to join for free, and the approval process is virtually automatic, so it’s a great choice for people entering the affiliated game for the first time. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. There’s also a (paid) program called ClickBank University with courses and assistance from experienced marketers.
Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M... See Full Bio
Affiliate marketing is a good way to make extra money. To reach the success point, you should keep track of conversions. Its earning potential is high. You can explore it by analyzing statistics and tracking the growth regularly. At this point, we want to offer you a list of well-known and useful affiliate tracking platforms that let you simplify testing, organize your campaigns, and analyze the actions.

Morph.ai chat-based marketing automation tools help you do smart and personalized marketing on chat and convert more of your social, website and ad traffic into leads. Morph.ai provides easy tools for building rich chat experiences, running multiple Lead Generation Campaigns, add Website Widgets, Run A/B Tests, Manage Lead Lifecycle, do automated follow-ups and lead nurturing, Funnel Analytics, and Intelligent Optimisations all integrated with Facebook Messenger and Website Livechat plugin.

Steady, Trackable Growth.  ReferralCandy takes notes of referral engagement metrics, which entrepreneurs can use to learn more about customer behavior when sharing their brand. This way, you can efficiently track the progress of your referral system, find out how much sales it yields, as well as help you figure out how to further improve the referral scheme you are using.
Geared primarily for small to midsize B2B operations, HubSpot is a leader among products available on the market today, even despite a recent Gartner evaluation finding HubSpot has not shown significant enhancement during the past 12 months. There are more than 34,000 HubSpot customers spread across 90 countries, according to the company's website.

One thing that is unique about the Marketing 360® platform is it’s a combination of both talent & technology. This means, you not only get the best tools you need to market and grow your business online, but you also get a dedicated marketing team who does everything for you. This allows you to focus on running your business while we focus on driving you business.


Flexoffers is another huge affiliate marketing network. They pay you (the affiliate) a lot faster than others in the industry. It has more than 10 years of experience in the field. While they do not offer anything that is neither groundbreaking nor revolutionary, they do provide a solid array of tools and features that will surely aid you in your campaigns. In addition to the fast payouts, Flexoffers lets you choose from thousands of affiliate programs to promote, offers various content delivery formats, and more.
ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations.
Affiliate marketing or partner marketing is one of the most cost effective online marketing channels. It's especially popular with SMB, SaaS and eCommerce. Unlike PPC, with affiliate marketing, you only pay for real sales in the form of affiliate commission. That way, you don't have to pay for advertisement which doesn't work. Affiliate marketing improves your Page Rank and SEO by having affiliates link back to your website.
Overall, linkbird is a great All-In-One solution for your online marketing. It offers all the features necessary for smooth and time-saving workflows, efficient link building, successful content seeding as well as effective monitoring. It can be tricky at first to understand the purpose of some features, while others seem perfunctory in the beginning. But if applied correctly, this remarkable package will definitely make you fly high. Can’t wait to test the forthcoming content marketing update that’s in the making right now!
When selecting an SEO tool, it's important to first understand what the software you're considering offers. Some tools cover the gamut of SEO – keyword research, web crawling, backlink analysis, etc. – while others focus on just one or two areas. Oftentimes, SEO requires the use of several tools in conjunction with one another, so don't be afraid to look into more specialized tools and then consider others to fill in the gaps. It all depends on your needs and budget. It's wise to get all these aspects down on paper before proceeding.
While SpyFu does have an amazing premium version, many of our experts raved about their free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the difficulty to rank for that keyword. You can also do some research on your competitors to determine which keywords they use. You can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the ads they created on Google Adwords and more. It’s one of the most detailed SEO analysis tools on the market.
Bottom Line: LinkResearchTools is a set of SEO reporting and analysis features that delve deeper and more creatively into backlink tracking and link-focused site crawling than any other tool we tested. Its scope is limited as a standalone platform but its arsenal of backlink tools and prospecting and comparison features makes it a worthy addition to a business SEO tool suite.
Mike Levin is the Senior SEO Director at Ziff Davis, PCMag's parent company. His career goes back 25 years to the halls of Commodore Computers, as an original Amiga fanboy to be beamed up by the mothership just as it imploded. Over his past 10 years in NYC, Mike's highlights have included leading the Apple Store, Kraft and JCPenney SEO accounts whi... See Full Bio
As a top SEO analysis tool, Woorank offers free and paid options to track and report on your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can to overlap with theirs. Try reporting on how keywords perform over time to really understand your industry and optimize for users in the best way possible. And most importantly understand the things your website is lacking from both a technical and content perspective as this tools can identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
Smart Targeting. Whether you want to streamline your campaign according to device, ISP, carrier, OS, browser, language, or location, the smart targeting tools offered by Affise can help you tap into specific markets and increase conversion rates. Coupled with their CPAPI application, the utilization of these features facilitate precision-driven automation that maximizes ROIs in the long run.
But, the good bit here is there is also an advanced setting for a commission, which can be filled in later on, after the first level of setup stage is done with. In the advanced settings, you can select a frequency of the commission you want to shell out for your affiliates- you can choose to choose anything from weekly, monthly or yearly occurrence. This feature helps a user when they want to keep regarding their affiliates for a more extended period, without really worrying about the payments every other time. Other than this, another important step is to select a payment method- and the step is mandatory for you to go through. There are some options for payment gateways that you can choose from- Paypal, Bank, Bitcoin, Skrill, WebMoney and a few others.
Once again you’ve knocked it out of the park, Brian. Great information. Great insight. Great content. And most importantly, it’s actionable content. I particularly like how you’ve annotated your list rather than just listing a bunch of SEO tools and then leaving it to the reader to see what they are. It’s fantastic to have a list of tools that also provides insight about the tools rather than just their titles and URL’s.
This is a great list of tools, but the one I would be very interested-in would be a tool that can grab backlinks + citations from the page for all of the backlink… in any format… i.e. source/anchortext/citation1/citation2/citation3/ and so on…. If you know of such a tool please do share… as doing audits for clients have become very difficult if they have had previous link building campain on their site… Any suggestion for me that can help me enhance my proceess would be greatly appriciated .. excel takes too much effort… Please help!~

Colmex Pro is the leading European Regulated CFD Broker. Offering Tier 2 CFD’s, as well as Live Equities, Indices, Commodities, Futures, and Forex, Colmex Pro offers nearly every investment vehicle available on the US Stock Market to international day traders. Coupled with their partner’s educational packages and trade room access Colmex Pro offers investors the best opportunity to grow and learn how to day trade successfully. CPA up to $1000
One worthy consideration is the differences between each SEO tool. Use two tools for the same thing and you'll likely get two different responses, sometimes wildly so. This is because each utilizes Google's specifications in its own way, meaning accuracy is a bit of a moving target. As Michael King wrote on Search Engine Land, "These are all just different tools storing the same data in different ways."
Aimtell enables users to re-engage their website visitors with highly targeted mobile & desktop web push notifications. With Aimtell, visitors can subscribe to your website in 1 click. Subscribers then are automatically amplified with data including page views, geolocation, and any custom events/attributes. These data points can then be used to create highly customizable segments to send targeted push notifications to. Learn more about Aimtell
Voluum is one of the best platforms to control, track, assess, and optimize your affiliate marketing campaigns. Using Volume performance tracking software, you can: • Monetize your campaigns by purchasing the most optimal converting traffic, • Separate as well as control your traffic by devices, OS types, and GEOs • Create swift black and white lists within your CPA dashboard • Track every user who purchased your conversions • Add tons of new campaigns • Make landing pages • Monitor each factor which can shape your funnel.  
AWeber's suite of easy-to-use email marketing and automation tools are trusted by over 100,000 entrepreneurs, small businesses and nonprofits. Turn passive prospects into loyal customers with mobile-responsive email newsletters, engaging automated email campaigns, subscriber segmentation and management, subscriber signup forms, and more. Take advantage of our award-winning 24/7 customer support, 450+ integrations and free mobile apps to grow and manage your email lists.

SE Ranking is a cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more. Besides standard SEO tools the system offers a set of additional features such as White Label and Marketing Plan aimed at bringing your professional digital services to a whole new level. All on one platform within the same user-friendly interface. For more information, please visit seranking.com
Easy, Customizable Integration. Harnessing the power of VigLink’s various products is not as difficult as you might think. They offer a variety of customizable integration methods that can work across different websites, mobile apps, and desktop apps. Whether you are a merchant looking to sponsor content and make paid placements or a publisher interested in making extra income or expanding your influence, VigLink is sure to have options for you.
Streamlined Search. ClickBank hosts a large number of digital marketers and products. To help you find the right affiliates to promote your products and services, they offer a streamlined affiliate finder tool that allows you to find marketers in a particular geographic area, age bracket, and other factors that may be crucial to your business. Alternatively, they have a search system that lets affiliates find products to market as well.
What SEMrush is best known for is its ability to provide you with valuable competitor data, such as insight into competitors’ link building and paid and organic search performance. This is important to you as a web designer because seeing how the competition is performing can help you implement on page strategies to make your websites more successful.
The Integrated Marketing Portal, or IMP, was developed to streamline the marketing process by bringing together your critical data, creative brand identity and marketing communications all under one easy to use SaaS platform. Imagine being able to design, print, mail, post and email compelling materials in minutes and track your campaign results, all with just a few clicks. It also enables you to create landing pages, post to social media, create digital ads and more.

Check for main features. While SEO tools vary a lot in terms of focus and main purpose, you should get an app that has the most important tools to get a solid SEO campaign going. These are: 1) keyword targeting, to help you discover and build on the right keywords; 2) competition analysis, to see how your SEO efforts fare versus your competitor’s and; 3) website analysis, to ensure your website is always optimized and does not fall behind the competition.
×