Fundraising software is a variety of tools developed to make fundraising efficient, effective and easier for your organization and donors. This is utilized by organizations to streamline fundraising efforts and ease logistical challenges to focus on establishing stronger donor relationships and driving more donations. It comes in various types depending on the campaigns you are…
If you set out for effective affiliate marketing, that would mean you are working with a team of affiliates, all together at one point in time. Although the objective here would be converted as many sales, even if the sales numbers are not met, you should not be as disappointed. And this is because, with Tapfiliate, you get to completely rebrand your portal per your business. You get to put in your logo on the program, create a custom sub-domain, upload and promote customized branded marketing material as well as get full SSL support.
You have the manpower and resources for it. While many processes involved in marketing can be automated, it is important to be hands-on when it comes to this scheme. You must be proactive in monitoring your affiliates and tracking your conversions to make sure you are properly compensating your partners. Additionally, you must be financially prepared to invest in these software.
Thanks for the great list Brian. I am looking for a tool that would allow me to enter a keyword such as “electrician”. I would then want to limit the search to the local city my client is in. I would like to then get results back that show at least the top ten sites on Google and competition data that would help me to make the best decision on local keywords to try and rank for. Any suggestions?
BrightEdge is the global leader in enterprise content performance. As a SaaS technology SEO platform BrightEdge enables marketers to drive traffic, conversions, and revenue from their largest marketing channel – organic search. With the advent of secure search, Google’s ‘not provided’ and the impact of Google algorithm changes, search marketing now requires SEOs to work more closely with their content marketing colleagues to target demand, optimize content, and measure progress and results. Enterprises value BrightEdge SEO Recommendations, Blended Rank, Trended Share of Voice, Content Optimizer, Search Opportunity Forecasting, and ContentIQ features. BrightEdge’s Data Cube also allows you to uncover your competitors’ content marketing strategies to develop superior content and search marketing results.
Hey Greg, I use SEO PowerSuite as well and I also get the frequent application updates. But my Rank Tracker projects seem to save OK and pick up seamlessly. Sometimes I have to pick the file version I want to save or recover, but it still works OK after the update. I only have a couple of Rank Tracker projects active right now. Maybe you can contact their support to see what’s up.

Employing best practice and creating technically sound website architecture means your site will be easy to navigate for both users and search engines, ensuring your site is optimised for organic rankings. There’s no point having a great content or link building strategy if you haven’t got the basics right. DeepCrawl is constantly updated to adhere to the latest SEO best practice and users can keep up to date with the latest knowledge through our webinars, knowledge centre and newsletters.
HasOffers is a cloud-based performance marketing platform used by large enterprises globally. Geared towards measuring, analyzing, and optimizing your affiliate program, this software integrates mobile and desktop data to help you manage your campaigns seamlessly in one platform. You can utilize their software for as low as $279 a month when you choose from their monthly subscription plans but they also offer tailored pricing depending on your needs. For your convenience, they offer a free trial of their software to help you gauge whether or not it is the right fit for your company.
With so many projects in the works simultaneously, it’s seemingly impossible to ensure they get done on time. Using project management technology, best-in-class marketers keep team members on task by making sure they hit key checkpoints along the way to completion. Using all-in-one software with custom workflows and communication tools, they meet deadlines promptly and efficiently.
Delivra is a sophisticated marketing automation platform with powerful CRM integrations, a multichannel automated campaign designer, and responsive landing page builder. Our highly experienced professional services team will set you up for success by ensuring that all of your existing drip campaigns and integrations are set up correctly. Then, use all of that CRM data to create highly targeted segments, personalize the content of your messages, and trigger messages at just the right moment.
Established in 1997, FOREX CLUB (the company) is the brand name for a group of companies that provides clients from over 120 countries with platforms and services for trading forex, CFDs and other online trading and educational products. We offer every client effective tools in training, analytics and education, as well as personal support where they want it. FOREX CLUB has over 650 employees worldwide.  In 2011 alone, over 45,000 traders chose to learn forex trading with us.  FOREX CLUB was one of the industry’s first to offer zero spread trading and commission refunds on all unprofitable trades.
Features and Comprehensive Reports. More than a hundred features are at your disposal when you utilize ClickMeter; all to help businesses identify where their traffic is coming from and give them an idea about what they can do about this data. Users can target specific regions, identify IP addresses, track browser types, and much more. After using these features, ClickMeter can compile reports with the click of a button; these include but are not limited to comparison charts, conversions, and world map tagging.
FunnelFlux is the world’s only “visual tracker”. Thanks to FunnelFlux, anyone can create, optimize and adjust campaigns with no advanced knowledge needed. Just initial setup requires some technical knowledge that support team at FunnelFlux is pleasure to help. It offers 60 KPIs in total you can use. Also, you can easily find bottlenecks in a visually stimulating way thanks to The Powerful Statistics Engine and Funnel Heatmaps. Another significant feature is that it gives you a chance to perform split tests and you can use any kind of landing pages.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
Check for main features. While SEO tools vary a lot in terms of focus and main purpose, you should get an app that has the most important tools to get a solid SEO campaign going. These are: 1) keyword targeting, to help you discover and build on the right keywords; 2) competition analysis, to see how your SEO efforts fare versus your competitor’s and; 3) website analysis, to ensure your website is always optimized and does not fall behind the competition.
Online marketing software is a targeted at improving online brand awareness and online lead generation. Online marketing software include contextual advertising where selected ads of potential interest to end users are displayed in the context of their online experience. Online marketing business software is typically offered as an on-demand web-based app (SaaS). This option is more and more popular with small businesses (SMB).
This is a great list of tools, but the one I would be very interested-in would be a tool that can grab backlinks + citations from the page for all of the backlink… in any format… i.e. source/anchortext/citation1/citation2/citation3/ and so on…. If you know of such a tool please do share… as doing audits for clients have become very difficult if they have had previous link building campain on their site… Any suggestion for me that can help me enhance my proceess would be greatly appriciated .. excel takes too much effort… Please help!~

Lucy works as an AI-powered knowledge management platform. Built for the Fortune 1000 and the agencies that serve them, she combs through more data in a minute than an entire team could sift through in a yearunlocking, democratizing, and making it instantly accessible to those who need it. Powered by Equals 3 Proprietary IP and machine learning algorithms, Lucy analyzes structured and unstructured data and empowers team to do far more in much less time. You + Lucy = 3 Learn more about Lucy
Use the Assets tab to upload all your marketing material as well as text links and make them available for your affiliates to use anytime they need to promote your program. Not just this, there will also be a separate code generated for each asset that can fetch you accurate results of which asset has generated which commission. Further, it also gives a general idea of how many affiliates are still pending and how many of them have been approved. This bit of information is extremely critical as your affiliates cannot begin their work unless you approve them through your Tapfiliate Account.
Marketo is one of the biggest and most established marketing automation companies, which makes it easy to launch and manage marketing campaigns. Marketo offers everything marketers need including tools for automating inbound marketing, lead management, social media marketing, sales management dashboards as well as analytics. In 2012, the company generated revenue to the value of $58.4 million and was recently registered on NASDAQ.
Instant Setup. In the world of business, no one can afford wasting time on installing a software. With Voluum’s instant setup, you can get easy access to zero data limits, real-time granular stat results, and state-of-the-art redirection technologies. Should you experience difficulties with the setup or problems with operating the system, they offer email and live support for their users.

Ultimately, we awarded Editors' Choices to three tools: Moz Pro, SpyFu, and AWR Cloud. Moz Pro is the best overall SEO platform of the bunch, with comprehensive tooling across keyword research, position monitoring, and crawling on top of industry-leading metrics incorporated by many of the other tools in this roundup. SpyFu is the tool with the best user experience (UX) for non-SEO experts and the deepest array of ROI metrics as well as SEO lead management for an integrated digital sales and marketing team.
The emphasis on tools, meaning plural, is important because there's no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. This will certainly put your website at the top of Google's search results but always with an indicator that yours is a paid position. To win the more valuable and customer-trusted organic search spots (meaning those spots that start below all of those marked with an "Ad" icon), you must have a balanced and comprehensive SEO strategy in place.
Founded in 2002, Advanced Web Ranking is the leading desktop SEO software. It offers an integrated platform that includes rank tracking, analytics, link building and social media. Having more than 10,000 active users, Advanced Web Ranking is the SEO solution preferred by agencies. Clients include Apple, Microsoft, Amazon.com, Electronic Arts, Nvidia, MTV, Siemens, Sony and Disney. The online version - AWR Cloud, is a powerful online rank tracker suitable for both web marketers and SEO consultants. It provides you with accurate and reliable ranking results for all your SEO campaigns.
A U.K. based dating affiliate network that operates a number of mainstream and niche dating sites, including Cupid.com, Flirt.com, BoomerDating.com and PlanetSappho.com. You can promote any of these sites based upon the needs of your audience, and with so many sites to choose from, it’s pretty easy for most affiliates to find at least one or two that are a good fit. Commission rates at Cupid plc can be impressive, too, with $15 paid just for free sign ups, and up to 90 percent commission paid on paid memberships.
Hi Brian, it’s a great list, but I think one of the challenges for small/medium enterprises is allocating dollars. There’s probably at least $10k a month’s worth of subscriptions here. I know you only need one from each category, but even then, it’s at least $500 a month. I would love to know your list of monthly subscriptions for your business. Which ones do you genuinely pay money for? Personally I’m okay with maybe $50 a month for a tool…but I would have to be getting massive value for $300 a month.
I am a big fan of this type of content and in fact I am writing a similar post for an unrelated topic for my personal website. However, I can’t seem to find a good explainer topic on how to implement a filter system just like you use on multiple pages on this website. (As this is what makes everything so much more awesome). Can you maybe point me in the right direction on how to get this to work?
Why It Is Important: “We use Jira to support agile project management for all of our internal and client marketing projects. I love it because it helps us break down projects into the smallest elements and assign them to a team member with a deadline. We setup a plan each week, everyone knows what they are accountable for, and we review results at the end of the week. It makes it very clear where improvement is needed. Project management is critical for marketing agencies. We have multiple teams working on multiple projects and with the Jira/agile solution we always know the status of every task and every project, and there is clear ownership of every detail.”
Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and others.

Website-specific crawlers, or software that crawls one particular website at a time, are great for analyzing your own website's SEO strengths and weaknesses; they're arguably even more useful for scoping out the competition's. Website crawlers analyze a website's URL, link structure, images, CSS scripting, associated apps, and third-party services to evaluate SEO. Not unlike how a website monitoring tool scans for a webpage's overall "health," website crawlers can identify factors such as broken links and errors, website lag, and content or metadata with low keyword density and SEO value, while mapping a website's architecture. Website crawlers can help your business improve website user experience (UX) while identifying key areas of improvement to help pages rank better. DeepCrawl is, by far, the most granular and detailed website crawler in this roundup, although Ahrefs and Majestic also provide comprehensive domain crawling and website optimization recommendations. Another major crawler we didn't test is Screaming Frog, which we'll soon discuss in the section called "The Enterprise Tier."
The emphasis on tools, meaning plural, is important because there's no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. If you want to buy a paid search ad spot, then Google AdWords will happily take your money. This will certainly put your website at the top of Google's search results but always with an indicator that yours is a paid position. To win the more valuable and customer-trusted organic search spots (meaning those spots that start below all of those marked with an "Ad" icon), you must have a balanced and comprehensive SEO strategy in place.

JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.
Already a few months back, but Moz launched a local product to compete in the fast-growing SMB market. In a previous post, we’ve suspected to see Moz move in the SEO enterprise market, but this didn’t  seem to really happen. Their tools a great, but a lot of folks don’t think that they are exceptional, meaning other tools couldn’t provide a certain task or data in a similar way. Moz local looks solid and will compete with Yext, Placable and a bunch of other local submission services, which we’ll cover soon.
This is literally amazing… I learned more about how to create high quality content from reading this post as a side-win, so thanks! I actually want to know what the difference is between SEMRush and Ahrefs or Majestic. I called and talked to the SEMrush guys and they couldn’t really explain it. Also, I have been wondering why social platforms don’t show up in SEMrush backlink reporting. Any additional thoughts on whether it’s actually necessary to supplement SEMrush backlink data and why directories and social platforms don’t show up there?
AgencyAnalytics is an all-in-one marketing dashboard and SEO tool designed for agencies. Save hours on reporting to clients every month with an easy-to-use drag and drop dashboard. Or use our drag & drop report editor for beautiful PDF reports that send automatically to clients. Include SEO integrations like rank tracking, backlink monitoring and website audits are included at no extra cost. Plus, 30+ other integrations so you can connect all of your marketing channels in one place. Integrate Google Analytics, Search Console, Adwords, Facebook Ads, social media, and much more to create comprehensive client reports in minutes!
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