This review roundup covers 10 SEO tools: Ahrefs, AWR Cloud, DeepCrawl, KWFinder.com, LinkResearchTools, Majestic, Moz Pro, Searchmetrics Essentials, SEMrush, and SpyFu. The primary function of KWFinder.com, Moz Pro, SEMrush, and SpyFu falls under keyword-focused SEO. When deciding what search topics to target and how best to focus your SEO efforts, treating keyword querying like an investigative tool is where you'll likely get the best results.

While there may be many ways to promote products nowadays, nothing beats classic word-of-mouth advertising. This is why ReferralCandy, one of the top 20 affiliate marketing software solutions, was created. An eCommerce store plugin, it lets you turn customers into advocates by rewarding them for telling their friends about your products. Marketed to small and large companies, this platform lets entrepreneurs provide incentives for referrals in various forms, such as cash, store credit, discounts, or free products. You can take a 30-day risk-free trial to see if ReferralCandy is a perfect fit for your company’s needs. Subscriptions start at $49 to $3999 a month, with the latter billed annually. In addition, they charge monthly commissions on top of their base fee that increasingly lowers as you reach referral revenue milestones.
Multi-Tier Commissions. When it comes to affiliate marketing, assuring your partners a fair compensation is a significant factor in making your campaign work. However, this doesn’t mean that you should just stop there. You may also choose to incentivize affiliates for the sales of the sub-affiliates they introduced to the program. This, in turn, expands your reach even further and makes your promotional efforts even more worthwhile.
Respondents from Search Engine Journal’s 2016 State of Marketing Report claim that content marketing is the “most effective aspect of digital marketing.” But, there’s a lot to handle regarding the planning and execution of a strong content strategy. There’s building the right creative team, developing a content calendar – and even when all that’s taken care of – the content itself needs to be created, optimized, and evaluated.
Hi Emma, Having a solid on-page SEO plan in place is one of the simpler things a marketer/webmaster can do to ensure they are optimizing the reach of their content and site. Before you worry about maintenance I would make sure that you’re considering the following on-page elements for the URLs on your domain: - The subject of the page is part of the title tag - The subject of the page is in the URL - From a thematic perspective you have diversity in the terms used covering the...

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations.
All-in-one online marketing software that helps business owners to build permission-based mailing lists, maximize conversions with email automation and responsive design, and increase profitability with landing page creator and highly-engaging forms. Business owners and marketers can craft beautiful newsletters and sign-up forms, choosing from h… Read more about GetResponse
Contactually's software makes it simple to stay engaged with every part of your network. You simply categorize your key contacts into Buckets, and your Contactually account will take care of the rest. That means no more worrying about who to follow-up with today, how any prior interactions went, or what to say to break the ice. With regular follow-up like this, you'll soon realize you have fewer cold, forgotten connections, and more warm, engaged relationships that are thinking of you.
This can be broken down into three primary categories: ad hoc keyword research, ongoing search position monitoring, and crawling, which is when Google bots search through sites to determine which pages to index. In this roundup, we'll explain what each of those categories means for your business, the types of platforms and tools you can use to cover all of your SEO bases, and what to look for when investing in those tools.

A relative newcomer to the affiliate space, MaxBounty was founded in 2004 in Ottawa, Canada. MaxBounty claims to be the only affiliate network built specifically for affiliates. MaxBounty is exclusively a CPA (Cost Per Action/Acquisition) company that doesn’t deal with ad banners or the like, just customer links that the publisher (blogger) chooses where to place on their website.
Wouldn’t it be helpful if you could know which keywords your competitors are targeting, which phrases Google considers related, and which terms offer the greatest potential specifically for your site? Oh yeah, and could we please sort those by search volume, ad value, and ranking difficulty? In seconds your Keyword Research is done, automatically, for every campaign you launch.
Blake Aylott’s, an SEO expert at Project Build Construction, favorite free SEO tool is one no one ever really talks about. “The SEO tool is called Fatrank. It’s a Chrome extension and it shows the rank for any search query you type in as for a URL as long as you’re on that URL. If I need to know how I am currently ranking for a keyword I can simply type it in a see. It is extremely accurate and live. The tool is a life saver for when a client wants to know their current ranking for something and I can tell them with 100% accuracy. Fatrank is free and should be apart of every SEO’s arsenal of tools.”
Digioh is built for marketers who have outgrown standard web form options. Thousands of customers (including Crayola, Nascar, and Soylent) choose Digioh to grow their email lists and reduce abandoned shopping carts. Targeting rules, trigger conditions, and a dynamic content editor allow for endless customizations (without writing any code). Our ecommerce features help recover up to 15% of abandoned carts. Digioh integrates with 400+ marketing tools so you can start growing your list right away. Learn more about Digioh Customizable Web Forms
Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.
What I Used Before This: “We used Basecamp 2 before switching to Teamwork. From recurring tasks to reporting features to deadlines, we saw an opportunity to do more with the features and the integrations that Teamwork has. Plus, around the time we were looking for a better project management software we saw Basecamp 3 was released, but there was no way to port our Basecamp 2 work into the newer, better Basecamp 3 software. We figured if we were going to have to start over with Basecamp 3 or Teamwork, we wanted the extra features. So we made the switch to Teamwork!”
User-Friendly Interface, Advanced Tool. An easy-to-manage interface created with users in mind, ReferralCandy can be connected to custom APIs, advanced integrations, third-party apps, as well as other eCommerce platforms. Meaning, you won’t have to worry about replacing your existing system just to find one that is compatible with this software solution.
Post Affiliate Pro is another useful affiliate marketing tracking software trusted by over 2,700 companies globally. It can link to more than 170 CMS as well as best payment gateways. Features: • Customizable interface • Themes • Multilingual support • Forced matrix • Direct tracking of links • Affiliate link styles • Fraud protection • Image, flash, and text link banners • Trends reports.

ShippingEasy is an automation platform for email marketing and customer segmentation, inventory management, and shipping. With ShippingEasy, online sellers can create and send automated or one-time email marketing campaigns to targeted audience segments, recommending products, requesting reviews, and promoting specials. The solution is multi-platform so merchants can send automated emails across all their channels. Learn more about ShippingEasy
Inky Bee is honestly a good tool a prominent one because it gives you easy filters that I have not seen so far. Likewise you can filter domain authority, country specific blogs, site interaction and many other filters. This tools does have a negative factor also, it shows only 20 results per page, now suppose you have filtered 5 thousand results and now divide them by 20 so it means you will get 250 pages. You can not add all the results in single attempt. That is the weak area we have found in Inky Bee.
FinancesOnline is available for free for all our business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.
Website-specific crawlers, or software that crawls one particular website at a time, are great for analyzing your own website's SEO strengths and weaknesses; they're arguably even more useful for scoping out the competition's. Website crawlers analyze a website's URL, link structure, images, CSS scripting, associated apps, and third-party services to evaluate SEO. Not unlike how a website monitoring tool scans for a webpage's overall "health," website crawlers can identify factors such as broken links and errors, website lag, and content or metadata with low keyword density and SEO value, while mapping a website's architecture. Website crawlers can help your business improve website user experience (UX) while identifying key areas of improvement to help pages rank better. DeepCrawl is, by far, the most granular and detailed website crawler in this roundup, although Ahrefs and Majestic also provide comprehensive domain crawling and website optimization recommendations. Another major crawler we didn't test is Screaming Frog, which we'll soon discuss in the section called "The Enterprise Tier."
Digioh is built for marketers who have outgrown standard web form options. Thousands of customers (including Crayola, Nascar, and Soylent) choose Digioh to grow their email lists and reduce abandoned shopping carts. Targeting rules, trigger conditions, and a dynamic content editor allow for endless customizations (without writing any code). Our ecommerce features help recover up to 15% of abandoned carts. Digioh integrates with 400+ marketing tools so you can start growing your list right away.

JVZoo works exclusively with digital products, primarily e-commerce, online courses, and internet marketing offers. Because there are no limits placed on the number of links, buy buttons, or calls to action on a website, JVZoo can sometimes be somewhat low quality both in terms of offers as well as products. Nonetheless, it has proven itself to be a fierce competitor to companies like ClickBank.
No Strings Attached. At the end of your 14-day free Tapfiliate trial, you can opt for the Essential subscription for $69, the Pro plan for $149, or the Enterprise subscription starting at $499; all on a monthly basis. After selecting a pricing plan, you can upgrade, downgrade, or cancel anytime, reassuring you that your business won’t be tethered to one subscription if you require simpler or more flexible features. Also, you get a 30-day money-back guarantee that starts after your free trial. Read their refund policy for more details.
The intuitive interface featured within Click Inc. is perfect for those who aren’t familiar with HTML. Not only that, the Trulink format is a great assist if you want to improve your SEO, since it will link directly to your sales page instead of featuring a coded link. Other appealing features include detailed reports that provide traffic status, alerts and graphs containing clicks, commissions, and sales. There are also some stellar management tools that give you the power to create coupons, tier commissions, and follow-up with merchants.
All of this plays into a new way businesses and SEO professionals need to think when approaching what keywords to target and what SERP positions to chase. The enterprise SEO platforms are beginning to do this, but the next step in SEO is full-blown content recommendation engines and predictive analytics. By using all of the data you pull from your various SEO tools, Google Search Console, and keyword and trend data from social listening platforms, you can optimize for a given keyword or query before Google does it first. If your keyword research uncovers a high-value keyword or SERP for which Google has not yet monetized the page with a Quick Answer or a Featured Snippet, then pounce on that opportunity.
ClickMeter is a no-code, no-software platform that caters to agencies, affiliates, advertisers, publishers, and developers. As one of the top 20 affiliate marketing software solutions on the market, this multifaceted tool can help save time and money on online marketing efforts. Users can access it to monitor in real-time which efforts are the most effective and profitable as well as analyze and compare the results of online promotions, from pay-per-click ads and social media to blog posting and affiliations. To expand its reach and to better help its users, ClickMeter has offices in 4 different locations worldwide.
LinkResearchTools makes backlink tracking its core mission and provides a wide swath of backlink analysis tools. LinkResearchTools and Majestic provide the best backlink crawling of this bunch. Aside from these two backlink powerhouses, many of the other tools we tested, such as Ahrefs, Moz Pro, Searchmetrics, SEMrush, and SpyFu, also include solid backlink tracking capabilities.
ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations. Learn more about ActiveCampaign
Link insights. If you have an active link-building strategy, SEO software solutions provide a space to manage your link partners. You can organize your various websites’ search performance, for instance, Google PageRank and Alexa, under one roof. It is easier to track inbound and outbound links and spot broken links. In the same breath you can view the search ratings of your competitor’s websites. You can analyze your bigger competitors’ inbound links and plan your keyword campaigns around them hoping to seize some juicy traffic and funnel it to your way.
We concentrated on the keyword-based aspect of all the SEO tools that included the capabilities, because that's where most business users will primarily focus. Monitoring particular keywords and your existing URL positions in search rankings is important but, once you've set that up, it's largely an automated process. Automated position-monitoring features are a given in most SEO platforms and most will alert you to issues, but they don't actively improve your search position. Though in tools such as AWR Cloud, Moz Pro, and Searchmetrics, position monitoring can become a proactive process that feeds back into your SEO strategy. It can spur further keyword research and targeted site and competitor domain crawling.
These are some great tools! I’d also suggest trying Copyleaks plagiarism detector. I wasn’t even thinking about plagiarism until a few months ago when another website was scraping my content and in turn bringing me down on search engine rankings. It didn’t matter how good the rest of my SEO was for those months. I’m not notified as soon as content I have published is being used elsewhere.
Why It Is Important: “It’s the simplest tools that can make our day-to-day work so much easier. Sometimes, we need to show our clients or each other internally how to do something inside of an application. Loom makes this easier by video recording a screen capture and the front-facing camera with audio. These quick videos helps us tremendously with collaboration and training. Wistia recently came out with a similar version of Loom called Soapbox. We’ll be checking that out too.” Editor’s note: check out ViewedIt from Vidyard too.”

As a top SEO analysis tool, Woorank offers free and paid options to track and report on your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can to overlap with theirs. Try reporting on how keywords perform over time to really understand your industry and optimize for users in the best way possible. And most importantly understand the things your website is lacking from both a technical and content perspective as this tools can identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.


The terms SEO experts often start with are page authority (PA) and domain authority (DA). DA, a concept in fact coined by Moz, is a 100-point scale that predicts how well a website will rank on search engines. PA is the modern umbrella term for what started as Google's original PageRank algorithm, developed by co-founders Larry Page and Sergey Brin. Google still uses PageRank internally but has gradually stopped supporting the increasingly irrelevant metric, which it now rarely updates. PA is the custom metric each SEO vendor now calculates independently to gauge and rate (again, on a scale of 100) the link structure and authoritative strength of an individual page on any given domain. There is an SEO industry debate as to the validity of PA and DA, and how much influence the PageRank algorithm still holds in Google results (more on that in a bit), but outside of Google's own analytics, they're the most widely accepted metrics out there.
Nightwatch is an advanced SEO tool with extensive functionality. Besides rank tracking, backlink monitoring and reporting, it offers advanced segmentation, filtering abilities, graphs and visualizations, Google Analytics and Search Console integration, automatic keyword and competitor discovery, site change notifications, customizable reports, notes, advanced data visualizations and much more. It's perfect as an all-in-one SEO performance solution, especially for the websites aimed at scaling.

Link insights. If you have an active link-building strategy, SEO software solutions provide a space to manage your link partners. You can organize your various websites’ search performance, for instance, Google PageRank and Alexa, under one roof. It is easier to track inbound and outbound links and spot broken links. In the same breath you can view the search ratings of your competitor’s websites. You can analyze your bigger competitors’ inbound links and plan your keyword campaigns around them hoping to seize some juicy traffic and funnel it to your way.
Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.
Aimtell enables users to re-engage their website visitors with highly targeted mobile & desktop web push notifications. With Aimtell, visitors can subscribe to your website in 1 click. Subscribers then are automatically amplified with data including page views, geolocation, and any custom events/attributes. These data points can then be used to create highly customizable segments to send targeted push notifications to.
But, the good bit here is there is also an advanced setting for a commission, which can be filled in later on, after the first level of setup stage is done with. In the advanced settings, you can select a frequency of the commission you want to shell out for your affiliates- you can choose to choose anything from weekly, monthly or yearly occurrence. This feature helps a user when they want to keep regarding their affiliates for a more extended period, without really worrying about the payments every other time. Other than this, another important step is to select a payment method- and the step is mandatory for you to go through. There are some options for payment gateways that you can choose from- Paypal, Bank, Bitcoin, Skrill, WebMoney and a few others.
Cool feature: Go to “Overview”—>”Performance” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).
Comprehensive Suite of Tools. Like other software solutions on this list, AvantLink offers a comprehensive suite of cutting-edge tools to help you perform targeted marketing campaigns. What sets it apart is that you can fully customize your system with state-of-the-art APIs, plugins, widgets, and third-party applications from their app market. This means integrating it into your existing system is easier than ever.

It’s always the same story. You think of turning a profit by creating a website for your company or by opening an online shop. Soon after you will realize that your efforts do not yield any results. Nobody visits your site because nobody knows it exists. There is a lot of competition out there for people’s attention, especially on the internet. So eventually you will come across the terms “search engine optimization” (SEO) and “link building”. And this is when you will be faced with numerous SEO tools which all promise to take your website or online shop to the top positions in search engines.
Brian, nice work – filters are good but you have still given me a shopping list for every cool cocktail ingredient under the sun! What I need is a cocktail recipe recommendation. I run http://www.workingtraveller.com I hook up travellers with work from hosts around the world that need their skills. Am I better off with a ” Between the Sheets” mix of SEO Tools or the “Long Island” blend? Maybe an idea for a new post? Your SEO cocktail recommendation for 1) A one (wo)man band SEOer 2) An SEO agency with 5+ team 3) A lean startup building traffic with 3 person SEO team ( me), a major Brand’s internal SEO team etc 🙂
The last piece of the complicated SEO tool ecosystem is the enterprise tier. This roundup is geared toward SEO for small to midsize businesses (SMBs), for which these platforms are likely priced out of reach. But there's a handful of enterprise SEO software providers out there that essentially roll all of the self-service tools into one comprehensive platform. These platforms combine ongoing position monitoring, deep keyword research, and crawling with customizable reports andanalytics.
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