The third type of crawling tool that we touched upon during testing is backlink tracking. Backlinks are one of the building blocks of good SEO. Analyzing the quality of your website's inbound backlinks and how they're feeding into your domain architecture can give your SEO team insight into everything from your website's strongest and weakest pages to search visibility on particular keywords against competing brands.

During our analysis of SEO software, we spend time analyzing the accuracy of information obtained through the software and the channels and methods used to obtain information. Often times information being obtained by the software may be dated or cached in order to reduce loading times or cost over a long period of time. We ensure the tools which we recommend are using accurate and up-to-date information.

Contactually's software makes it simple to stay engaged with every part of your network. You simply categorize your key contacts into Buckets, and your Contactually account will take care of the rest. That means no more worrying about who to follow-up with today, how any prior interactions went, or what to say to break the ice. With regular follow-up like this, you'll soon realize you have fewer cold, forgotten connections, and more warm, engaged relationships that are thinking of you. Learn more about Contactually
Keeping your skills up to date can be challenging when last week’s SEO best practices are this week’s penalty triggers. Whatever issue your site has, CanIRank connects you to an ever-growing SEO Knowledge Base of appropriate Actions customized according to your skill level, site needs, and the historical effectiveness of each Action. As your skills develop or your website’s needs change, we’ll automatically update your Action Plan so you’ll always know which Actions the software predicts will have the greatest impact.
Commission Splitting Capabilities. Every now and then, you may experience having multiple affiliates claiming referral commissions for the same sale. Most businesses use a last-click-wins model to resolve problems such as these, however, that fails to incentivize the influence that other affiliates may have had to make the sale. With AvantLink, you can utilize attribution data, so that you may divide the commission payout accordingly.
Morph.ai chat-based marketing automation tools help you do smart and personalized marketing on chat and convert more of your social, website and ad traffic into leads. Morph.ai provides easy tools for building rich chat experiences, running multiple Lead Generation Campaigns, add Website Widgets, Run A/B Tests, Manage Lead Lifecycle, do automated follow-ups and lead nurturing, Funnel Analytics, and Intelligent Optimisations all integrated with Facebook Messenger and Website Livechat plugin. Learn more about Morph.ai
On Page Optimization coaching with SEO health checks for each page, niche link building tips, tricks and ideas, plus, website promotion tasks that included utilizing social media outlets such as Facebook, Twitter and more. Weekly blog post ideas that target longtail phrases within your niche are provided as well to not only help you keep your business current and up with the times but to help you reach lower hanging fruit and increase your overall traffic flow.
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device.
Campaigner helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, and increased customer life time value. With almost two decades of digital marketing experience, Campaigner has served as the email marketing platform of choice for over 100,000 customers including some of the biggest brands in Retail and Publishing.
For businesses that thrive on fully customizable marketing tools, Tapfiliate has you covered. This platform packs tons of features ranging from automatic program tracking and fraud detection to one-click affiliate payouts and instant banner delivery. After the easy, coding-free installation process, advertisers can create a branded experience for their customers using the platform’s integration or domain aliasing feature. Plenty of free modules and guides are available as well as integration support to help businesses begin the journey to utilizing affiliate marketing strategies. Affiliates have access to multi-language pages and a dashboard that allows them to keep track of their performance and find ways to improve.

HitPath is a multichannel tracking platform. It offers qualified features on the basis of advertiser management, campaign management, communication tools, accounting tools, affiliate management, reporting engine, system management, and creative management. By listening and collecting feedback from clients every day is one of their main strategies to produce and release the right set of tools you need to keep your business sharply attuned to industry shifts.


Founded in 2002, Advanced Web Ranking is the leading desktop SEO software. It offers an integrated platform that includes rank tracking, analytics, link building and social media. Having more than 10,000 active users, Advanced Web Ranking is the SEO solution preferred by agencies. Clients include Apple, Microsoft, Amazon.com, Electronic Arts, Nvidia, MTV, Siemens, Sony and Disney. The online version - AWR Cloud, is a powerful online rank tracker suitable for both web marketers and SEO consultants. It provides you with accurate and reliable ranking results for all your SEO campaigns.

Hi Brian, it’s a great list, but I think one of the challenges for small/medium enterprises is allocating dollars. There’s probably at least $10k a month’s worth of subscriptions here. I know you only need one from each category, but even then, it’s at least $500 a month. I would love to know your list of monthly subscriptions for your business. Which ones do you genuinely pay money for? Personally I’m okay with maybe $50 a month for a tool…but I would have to be getting massive value for $300 a month.

Your website can manage affiliate traffic. Before you begin thinking about investing in this marketing scheme, you must also determine if your website is capable of managing affiliate traffic. Otherwise, you will need to find an application that offers attribution tracking to ensure that you are accurate in sorting the leads that your affiliates generate.


Hey. Yes you can use just one website to promote multiple affiliate programs, but I’d say that your website should focus on just one niche. So you mention, SellHealth, that would lead me to believe your site is about health and fitness. I would then advise you to stick to that niche rather than promoting unrelated products like dog leashes and fashion accessories.
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